Wishing everyone a joyful and reflective Matariki. #Matariki #MāoriNewYear #Community
Acquire
Advertising Services
We help businesses plan, launch and optimise their digital advertising campaigns.
About us
With over 11 years of expertise in programmatic and data-driven digital advertising, Acquire stands out for its precision targeting, ensuring the right audience is reached at the right place and time with tailored messaging, all while maintaining cost-effectiveness. Our extensive experience, coupled with cutting-edge technology and optimal data utilisation, consistently delivers measurable business impact for our clients. Specialising in smarter targeting, data analytics, and extracting actionable insights, we not only create efficiencies that reduce wastage but also reinvest those savings to amplify overall effectiveness and elevate performance across multiple touchpoints. In a fast-paced, on-the-move world, we redefine digital capabilities - doing digital that others can’t.
- Website
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http://www.acquirenz.com
External link for Acquire
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Auckland
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Agency Trading Desk, Digital Marketing, DSP, SSP, DMP, Google Bid Manager, Media Math, Tv-Online Sync, Remarketing, Optimization, 24/7 Customer Service, Digital Advertising, Tailored Campaigns, Programmatic Advertising, Data Analysis, and Machine Learning
Locations
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Primary
Get directions
196 Great North Road
Grey Lynn
Auckland, 1021, NZ
Employees at Acquire
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Craig Richardson
Founder at Crane, Instructor at Crane U, Non-Executive Director, Professional Advisory Board Chair and Expert.
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Simon Healy
Director at Acquire Online
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Zane Furtado
Co-owner and GM - Technology & Innovation
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Sam Rose
Senior Business Manager at Acquire Data-Driven Advertising
Updates
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If you're feeling stressed by comments on your social media ads, take control by turning them off! 😊 Platforms like Meta, Pinterest, and Reddit ad managers offer the option to disable comments. However, on LinkedIn ad manager, the process is a bit different: 1. Click the 'more icon' on the right side of the ad and select 'Show in feed' from the dropdown menu. 2. In the feed preview, click the 'More' icon in the upper-right corner of the post and select 'Who can comment on this post?' from the dropdown menu. 3. Choose 'No one' from the dropdown menu under 'Who can comment on this post?', then click 'Save'. These steps will effectively disable comments for both Sponsored Content and organic posts on LinkedIn. 😁 (Instructions/link in comment section) #SocialMedia #SocialAds #NoComment #LinkedInAds #LinkedInAdManager
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How are these new 'ish SUPER metrics fitting into your performance strategy? With brand safety & viewability now tried and tested superheroes. 🦸♂️🚀 #Attention #Sustainability #Brandsafety #Viewability #Programmatic
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How do you SPOT a MFA site? Check the following: ✔ Ad placement and density - Made for Advertising sites tend to have excessive ad placements and a high density of ads on their pages. ✔ Quality and relevance of content ✔ Rapidly auto-refreshing ad placements ✔ Traffic Patterns - High percentage of paid traffic sources. Check the sites ads.txt and sellers.json seller IDs ✔ Manual review - Check the site for navigation and user journey MFA sites have flown under the radar for years because they’re highly optimized and purpose-built to perform well against traditional ad verification metrics—especially viewability. Per the ANA, MFA sites also have 26 percent higher carbon emissions than non-MFA inventory. #mfa #adwaste #programmatic #advertising *MOFA - Made Only For Advertising
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As Chrome plans to ramp up third-party cookie restrictions to 100% of users from Q3 2024, have you considered the various cookieless targeting and attribution solutions available, and which ones work for your brand? #cookielessfuture #programmatic #advertising #addressability
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Curious about a future with no cookies? We might have the answer you're looking for. #programmatic #advertising #cookielessfuture #privacy
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It's the last day of summer in New Zealand. What's the flavour of the day? #programmatic #advertising #datadrivenmarketing
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Is it time for a RECHARGE? Here's some data to get you started - NZ Post Kiwi shoppers spent $1.6 billion online on physical goods in quarter four of 2023 (Q4 2023), up 5% on Q4 2022 https://shorturl.at/jwAMY - TikTok NZ has 1.8M monthly users and 12.5B monthly video views with over 100+ average daily minutes spent on the app - Scope3 Sign up to scope 3 and check out the carbon footprint of your .co.nz media publishers https://shorturl.at/azHMW #programmatic #datadrivenmarketing #advertising #independentagency
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TikTok for Business regional targeting ads is now available in New Zealand. Reach out to your TikTok AM to enable the feature. The TikTok "What's Next" trend report 2024 is also out. https://lnkd.in/gYcZEHqH #advertising #tiktokads
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