Commercial Communications Council

The Outstanding Contribution to the Industry award at AXIS 2025 recognises individuals whose innovation and leadership have made a lasting impact. 🗓 Nominate by: Early bird: 28 Jan 2025 | Final: 4 Feb 2025 Download the call for entry and submit your entry here: https://hubs.la/Q02ZF2_y0

Should your ads be rational or emotional? For immediate sales, rational messaging like features and CTAs works best. But for long-term brand growth, emotional storytelling creates stronger brand effects and lasting impact. Want to know when to use which approach? Download Future Demand in Action for data-driven insights into effective NZ advertising. For the full report, go here: https://lnkd.in/gqFTs3TN

For Good – Positive Change (Government/Public Sector) category at AXIS 2025 recognises work that delivers meaningful impact for communities. This is your chance to showcase how your creativity drives real change. 🗓 Key Deadlines: Early bird: 28 Jan 2025 | Final: 4 Feb 2025 Download the call for entry and submit your entry here: https://hubs.la/Q02ZDXGB0

Is there a recipe for effective advertising? For short-term sales, simple, rational ads work best, while long-term brand growth benefits from emotional storytelling and high-quality production. The data shows that following the right “recipe” can significantly boost effectiveness. Discover the key ingredients for success with Future Demand in Action. Download now to learn what drives real results in NZ advertising. For the full report, go here: https://lnkd.in/gqFTs3TN

The For Good - Positive Change (Commercial) category at AXIS 2025 honours campaigns that inspire action and deliver meaningful results. 🗓 Key Deadlines: Early bird: 28 Jan 2025 | Final: 4 Feb 2025 Download the call for entry and submit your entry here: https://hubs.la/Q02ZF3cH0

🚨 Applications for our Annual Recruitment Programme are now CLOSED! 🚨 A huge thank you to everyone who applied 🙏 We’ve been blown away by the incredible talent and creativity in this year’s applications—making the selection process for our 2025 Agency Day very tough🥳 Stay tuned… 👀

Last week, we hosted the Pressie Awards at NZME's iHeart Lounge, and what an evening it was! A huge congratulations to all our finalists and award winners who were celebrated for their outstanding work in PR, Experiential, and Social from the past year in Aotearoa. Cheers to our beverage partners Asahi, Pals and Yealands Wine who kept the bar stocked for the evening, and a special thank you goes to our incredible event sponsors—NZME, Smile Dealers, Telum Media, and The Spinoff—for bringing this night to life. 🥂🏆

Does high-quality craft make ads more effective? For short-term sales, a “good enough” approach works just fine. But when building future demand, ads crafted to the highest standards deliver stronger long-term results. See how investing in quality impacts brand growth with Future Demand in Action. Download now for essential insights into NZ advertising effectiveness. For the full report, go here: https://lnkd.in/gqFTs3TN

The Advertising Emerging Talent category at AXIS 2025 celebrates rising stars in creativity. This is your chance to stand out and showcase groundbreaking work. 🗓 Submit your entry by: Early bird: 28 Jan 2025 | Final: 4 Feb 2025 Download the call for entry and submit your entry here: https://hubs.la/Q02ZDQk_0

2024 Pressie Awards: Winners Announced! 🏆 Last night, we celebrated the brightest minds and most outstanding campaigns in PR, Experiential, and Social Communications at the 2024 Pressie Awards. This year’s winners showcased innovation, strategic insight, and measurable impact, raising the bar for excellence across the industry. 📖 Discover the winning campaigns and the teams behind them: https://hubs.la/Q02ZQkM00