Tilt

Hosting alumni from ESSEC Business School, INSEAD and New York University at Poddster Singapore, together with our friends from Vogue, for a very special evening talking about creative content concepts and luxury brands. I had the opportunity to prepare for the panel where I co-presented alongside Bettina von Schlippe, Natasha Damodaran, moderated by lovely Madina Kalyayeva. Studying what makes luxury brands stand out and how they approach content creation helped me learn or reinforce some aspects of what makes Poddster a premium brand of #global #podcasting, but also what can make YOUR personal or company brand stand out. 💍 Build on Authenticity Unlike their copycats, luxury brands are distinguished by their authenticity. They offer customers something certifiably rare, which has been prepared according to rigorous standards. As Nir Eyal says often, you gotta share something different, something unique, something - you! Don’t copy others. Be yourself. Be unique. 🦸🏻♀️ Flaunt a visionary founder The extraordinary founder story can extend beyond a company’s scrappy startup story to reveal people destined for greatness in the industry. Make it personal. Be it personal brand or company. There’s gotta be a Hollywood style plot. There’s gotta be a human story behind. It’s what’s make it stand out. 🏆 Enlist an A-List of customers While a rich history and a telegenic founder’s story can help your luxury brand keep its luster, conscripting a Who’s Who of exceptional customers can give a luxury brand an aspirational glow for other consumers. Make sure you associate yourselves with guests on your podcast who are A-Listers, don’t sell your guest seat for short term gains. If you’re a brand, make an effort to please your customer and your customer will sell your story for you. As Satya Nadella of Microsoft says: “Customer centricity is not doing what your customer tells you to do. It is listening carefully, taking it to your team, and delighting the customer beyond expectations with your response. So, don’t sell yourself short. Make an effort to enlist an A-List and it will pay dividends down the road when your content explodes. Credits to #KellogInsight and Gregory Carpenter and S1E16 of podcast “So, you want to be a luxury brand”. Lastly, enjoy the #hypereel our amazing team from Poddster Singapore has prepared which captures the excitement and the vibe of our meet up. Until next time! Keep creating (high quality) content! Michael Dong, ZiQi Lin, Vuk Zlatarov, Jessica Tamar Young, Ben Draycott-Jones, Anusha Shan #luxurybrands #contentcreation #podcasting #storytelling #video #digitalstorytelling #content

Tilt recently announced the appointment of Karn Singh as group creative director of Tilt, alongside partnerships with SHOPOLOGY and CONSENSYS. Through the partnership, Tilt will provide shopper observations and interviews, shopper insight generation and workshops, shopper and consumer data integration, and retailer engagement. Speaking about the appointment, Madina Kalyayeva, managing director of Tilt, expressed, "We are thrilled to welcome Karn to Tilt. His exceptional talent and innovative approach to creative problem-solving make him the perfect fit to lead our creative team. With Karn on board, we are confident that Tilt will continue to deliver outstanding creative solutions that drive real results for our clients." Speaking about the partnership, Stuart Helmore, CEO of Tilt, said, “Never before has technology played such a significant role in being part of our daily lives at home and in the media industry. Due to this almost unexpected rate of change, Tilt is strategically aligning itself with global tech trends. By partnering with the right tech companies, we aim to foster creativity and provide innovative solutions that enable our clients to effectively and effortlessly reach their consumers.” #agencynews #marketing #advertising  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

#EXCLUSIVE Creative agency Tilt Agency has named Karn Singh as its group creative director, according to Tilt when MARKETING-INTERACTIVE reached out. Singh brings over 17 years of experience in the advertising realm, marked by a passion for solving business challenges in unique and impactful ways that only a seasoned creative mind can deliver. #Advertising #peoplemovement