Grey

What a marvellous, challenging, tough, fun year it's been. Thanks to our friends at Creative Salon Worldwide for the pithy recap. And thank you more to all the people at Grey for their smarts, humour, talent, and relentlessness. I consider myself very lucky to be here. Laura Maness Gabriel Schmitt Tarek Sioufi David Wigglesworth Jonny Tennant-Price Liam Murray Karan Tattersfield https://lnkd.in/eBNd2rfH

We're super proud of our work with The Coca-Cola Company and WWF Central and Eastern Europe, telling the amazing stories of the people restoring our ecosystems and helping nature thrive again (with the help of our friends at Anonymous Content, Abroad Films, Final Cut and Machine - Sound Design & Music) 🌊 🐝 🦜 🐸 🌳 It's a different shape of work, for a different shape of project. A documentary that really heroes the people changing the world and the Ripples of Change that spread far and wide.   #LivingDanube #RipplesOfChange #WWF  #TheLivingDanubePartnership #CocaColaEurope #TheCocaColaFoundation

Curious about what’s ahead for marketing in 2025? Check out WPP’s Road to 2025 video series. Powered by our talented team at Hogarth, it features our experts in conversation with partners and clients 👉 https://lnkd.in/eTDRmRMZ Highlights include: - WPP’s Stephan Pretorius and Google Cloud's Umesh Vemuri explore the rise of the #AI agent, with humans at the wheel - Microsoft’s Christina Mallon (She/Her/Hers/Disabled) and VML’s Josh Loebner, PhD on how AI will transform accessibility - Amazon Ads’ Amy Armstrong and WPP OpenDoor’s Anna Hickey analyse how brands will move beyond AI experimentation to achieve measurable results - NVIDIA’s Jamie Allan and Hogarth’s Priti Mhatre reveal how connecting data and refining AI models through targeted pilot programmes will supercharge ROI - Roblox’s Allison McDuffee and EssenceMediacom’s John Scurfield discuss the platform’s evolution from an experimental space to a core #marketing channel - TikTok’s Sanna Britsman and Ogilvy’s Rory Sutherland delve into the surging power of short-form video #WPPRoadto2025

🏆 !!!GRAND PRIX !!!🏆 + 🥇 Gold Brand Activation + 🥇 Gold Creative Installation for Corona Cero @ Olympics at the Bea World festival in Rome  #welcometowink As the first beer sponsor of the Olympics, Corona Cero brought a new balance to the Games. While other brands are focused on performance & winning.   We activated on the insight that in order to experience life highs you need to be in a relaxed state of mind.   In Paris, there were 329 official golden moments—but we believed there were countless more. Moments where you feel, THIS IS LIVING.   We became the proud sponsor of every golden moment. We activated 18 locations across the city to give fans and athletes opportunities to relax and celebrate. Every golden moment in Paris became a reminder for the world to embrace their own. Winning this award is a testament to the incredible partnership between our team, clients, and partners who brought the vision to life in just five months. Shout out to the Golden Team: AB InBev, Octagon, Grey, Starcom, @StephaneAshpool, eventcare, @TenDaysinParis, @Winnin, OnLocation, Inc. draftLine Europe, @JKR, Score Group, @DavidBogota @studiohector @p2000 @alldayproductions @backbone Antonella Babino Isabela Delai Emily Steven Joao Pedro Gentil Zattar Clarissa Pantoja Eelco van der Noll Fábio Baracho Martinelli Richard Oppy Mandy Kalajian Thobias Nienhuis Atilla Meijs ✨Arne Koefoed Andreas Basile@richardkramps @jandewachter Jolanda van den Broek Jonas Samson Esmée Horn Glenn van de Dood @ulis Stephen Francis Warr @thomasderegt @benvanbrummelen Anouk D. Sebastiaan Visser-Paz Kitty Krikke Diederik Kempers Sjeel Mensink Shirley Claessens Marije Hobo Bram Staal Jesper Groen Alysha Pattiselanno @GabyHanrath @tess Murielle von Reth Norman Groenewegen Pepijn Spanjerberg Dionne Dijkman @andreamaro @UlisPalijama @niekbeek @sharonkeating and soooo many more.... (forgive me if i missed anyone)