My Telescope

Struggling to prove that your marketing investments are driving future sales, revenue, and market share? We spoke with Les Binet, a leading expert in effectiveness, to share his insights on how to solve this challenge and align the C-suite and investors to rally behind brand investments.

What excites me most as a founder is speaking with our current and future users and seeing a growing number of marketers and CMOs eager to use metrics that prove the impact of brand investments! Thank you for an inspiring meetings, Caroline Flacké at Wella Company and Antonio Pietrantuono at Beam Suntory.

🌟 Bubbles & Trends: Your Ultimate Sparkling Wine Market Update 🌟 The sparkling wine market is fizzing with change! From December 2020 to November 2024, search trends reveal shifting consumer preferences and emerging stars in the world of bubbles. Here's a snapshot of the sparkling wine landscape: 🍾 Cava: Leading the pack with a 659% growth in trend momentum, Cava is winning hearts with its affordability and versatility. Searches for terms like "sangria cava" (+175%) highlight its rising popularity. ✨ Crémant: A premium yet cost-effective choice, Crémant has seen a 57% growth. Regional varieties like "Crémant de Bourgogne" and "Crémant de Loire" are gaining traction. 🥂 Champagne: Despite high search volume (56.3M), Champagne faces an 11% decline in momentum, with competition from more affordable alternatives like Cava and Crémant. 🍷 Prosecco: Still a major player but showing signs of slowing growth (+10%). Terms like "Prosecco brut" and "Prosecco extra dry" are seeing less interest. 🌍 Sekt & Other Sparkling Wines: Modest growth (+12%) reflects a rising interest in niche options like UK sparkling wine (+2431%) and non-alcoholic sekt (+5233%). 💡 Key Takeaway: The sparkling wine market is becoming more diverse and fragmented. With affordability, quality, and regional authenticity driving consumer interest, emerging categories like Cava and Crémant are challenging traditional leaders like Champagne. Cheers to the evolving world of sparkling wines! 🍾✨ Which trend excites you the most? Let us know in the comments! 👇 AND A HAPPY NEW YEAR!

🎉 𝐓𝐡𝐞 𝐌𝐨𝐬𝐭 𝐅𝐮𝐧 "𝐇𝐨𝐰" 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫! 🎉 When it comes to search trends, some questions bring a smile to your face. This year, one "How" question stood out for its delightful curiosity: "𝐇𝐨𝐰 𝐥𝐨𝐧𝐠 𝐢𝐬 𝐌𝐨𝐚𝐧𝐚 2?" With an impressive 246,000 searches, this question highlights the excitement and anticipation for Disney’s upcoming sequel. The love for Moana’s incredible journey continues to grow, proving how stories can resonate across generations. 🌊 Fun Fact: While the runtime of "Moana 2" remains a mystery for now, fans are clearly eager to dive back into the adventure. Who else can’t wait to hear the next big hit from Lin-Manuel Miranda? Search trends like this remind us that curiosity can be joyful and connect us over shared interests. Here’s to the questions that keep the magic alive! 👉 What’s your favorite upcoming movie, and what "fun" questions have you Googled recently? Share below! #DataTrends #SearchInsights #Moana2 #FunSearches #DisneyMagic

The Future of Marketing: AI, Data, and Business Growth. Marketing is evolving faster than ever, driven by the power of AI, data, and technology. In the latest episode of MyTelescope Talks, we sat down with Amir S Jan Malik Managing Director from Alvarez & Marsal to explore how these forces are reshaping the role of marketing—and what it takes to thrive in this new era. Key Takeaways: 👉 Marketing is now a business-critical function, tightly integrated with commercial success. 👉 Data is the ultimate competitive edge—no more relying on gut feelings. 👉 CMOs must evolve into strategic business leaders, fluent in tech and analytics. 👉 AI will redefine the marketing landscape by 2030, transforming roles and strategies. Whether you're a marketer, a business leader, or just curious about how technology is driving change, this episode is packed with actionable insights. Listen to the full conversation on MyTelescope Talks: https://t.ly/63hs7 Let us know your thoughts in the comments! How is your organization adapting to this transformation? Anna Gullstrand, Andrew Holland, Bhomik Chandna, Dr Graham Kenny, Mohammed Homair Arshad

Live with Restream, December 06 Join us for an insightful LinkedIn Talk where we explore how to evolve your marketing organization into a powerhouse for maximizing investments and driving revenue growth. We'll discuss: ✅ Shifting from non-delivery to strategic marketing impact ✅ Key KPIs every marketer must track for sustainable revenue growth ✅ Strategies for aligning marketing spend with business outcomes Don’t miss this deep dive into building a data-driven, results-focused marketing strategy that proves ROI and secures your seat at the table. Whether you're a CMO, marketer, or business leader, this conversation is for you. 💡 Ready to make your marketing work harder and smarter? Let’s talk about how to unlock the full potential of your marketing investments.

It Starts with Share of Search – A Must-Have KPI for Brand Success Tracking your brand’s Share of Search isn’t just simple—it’s essential. This powerful metric offers early signals of market share shifts, growth opportunities, and potential declines, helping you make informed decisions on marketing spend and campaign focus. Missed the Stendahls Talk webinar? No problem! Watch Sophia Emms and our CEO Rodrigo Pozo Graviz dive deep into how Share of Search can: ✅ Reveal market patterns for smarter marketing investments ✅ Drive competitive strategies ✅ Safeguard your brand from decline 📌 Ready to unlock these insights? https://lnkd.in/ebsnJqRY #ShareOfSearch #MarketingStrategy #BrandGrowth

MyTelescope is for Analyzing

🎙 New Episode Alert! MyTelescope Talks 🎙 Dive into a lively conversation with Alex Myers, founder of Manifest Group age, and Rosanna Bhanji, Creative Director, as we explore the art of intuition, the value of learning, and the collaborative process behind creating impactful work. From the importance of curiosity to fostering a culture of growth and shared passion, this episode is packed with insights for anyone looking to navigate the fast-evolving world of creativity and strategy. 🌟 🎧 Tune in now on Spotify and join the discussion! #MyTelescopeTalks #Leadership #Creativity #LearningCulture https://lnkd.in/dPNYQ6pU

Destination Dubai A huge congratulations to Jumeirah on the 25 year birthday of the Burj Al Arab Jumeirah Burj Al Arab An incredible landmark and iconic property that has helped drive Dubai forward and positioned it perfectly for global tourism. 25 years later it still dominates and google search data show it still has in excess of a million searches a month. It commands around 44% share of search v Dubai's other marquee properties and over the past 4 years has 42m of the 93m searches. To the next 25 Thomas B. Meier and celebrate well with the teams.