Stendahls

“As a small brand with big ambitions, working with Stendahls has been an incredible journey. They’ve helped us turn our vision of making health and fitness accessible to everyday people into a campaign that has the potential to create real, lasting impact. Their creativity, attentiveness, and teamwork have been instrumental in helping us take this big step toward reaching more people and making a difference in their lives.” Jonathan Hoel, Founder and CEO Weekly Revolt "Gör lite, känn mycket". That’s the idea behind the new campaign we created with Weekly Revolt, a brand redefining what it means to live healthily. No gyms, no impossible routines – just real people making small, sustainable changes that truly stick. From TV to radio, it’s a reminder that even the smallest effort can have a big impact.

What’s Sweden’s accessibility score on a scale of 1–10? 🎙️ In this episode of Trend Talks by Stendahls, our hosts Kaj Leissner and Sara Lerén sit down with Anette Andersson from the Swedish Accessibility Association to explore the surprising truths about accessibility. The episode is available here: 👉 YouTube: https://lnkd.in/e65NyWeS 👉 Spotify: https://lnkd.in/d_ZK2vsf 👉 Apple Podcasts: https://lnkd.in/dGgJiuWv

It’s the last day of our Advent Calendar! 🎄 And we’ve saved the best for last.    The importance of creativity in advertising is evident. Competition between businesses and brands continues to increase, and creativity is crucial to stand out. Creativity can be defined as “the use of imagination or original ideas to create something”. And in advertising, creativity is what brings meaning to your brand messaging.    But do highly creative ads really inspire people to buy products? Yes. Studies have found that creative messages get more attention and lead to positive attitudes about products. Creative campaigns are, in general, more effective than other types of ads.    As we wrap up our Advent Calendar for this year, we’d like to give a shout-out to all creatives out there. Your imagination and boldness make our world go round. 💜🌎    Happy holidays! 

Discover a new design tip behind door number 23! 🚪 In design, color harmony refers to the balanced, aesthetically pleasing interaction of colors.    Designers should use color harmony to create strong brand identities, influence user experiences, and enhance accessibility. Remember, color harmony is not only about attractive colors but their overall impact on the design. Below are some more tips:    🔅 Balance warm and cool tones  🧠 Use color psychology  🎨 Experiment with color palettes  🔳 Pay attention to contrast  ♿ Consider accessibility    Follow along for one last tip before Christmas! 

Lots of traditions don’t make any sense 😵💫. But still, we maintain them. Day 22 of our Advent Calendar embraces the illogical to help you and your brand stand out 🌟  When convincing our agency clients, we use logical arguments. But the truth is, what we do to separate ourselves from competitors doesn’t have to be logical at all. It just needs to be consistent. An example of the “Not Logical” approach is the gecko lizard used by GEICO Insurance in the United States. In terms of brand recall, it’s been an incredibly effective brand asset. Even though it doesn’t really make sense (what do lizards have to do with insurance?), it helps distinguish the brand in the busy insurance landscape. It’s the same in the UK with Churchill Insurance and their bulldog. Sure, it’s a nod to Winston Churchill, but again, it has no connection to insurance whatsoever.  By using non-logical assets like these, you can communicate the emotional value you bring to your customers.  Do you have any other examples of successful, illogical brand assets? 🤔 

What does it mean to stand up for nature? For us, it’s about working alongside inspiring people like Andreas Drufva and the amazing team at Naturskyddsföreningen (SSNC) to amplify nature's call for protection. Together with Babben Larsson, we’re making a difference — and you can too.

All I want for Christmas is...brand distinctiveness! 🎁 Day 21 of our Advent Calendar is all about branding.    To make your brand easily identifiable to customers, you need distinctiveness. Brand names, logos, jingles, packaging, slogans and house styles contribute to this. Just think of the yellow ‘M’ from McDonalds or the distinctive shape of the Coca-Cola bottle. When you see it, you immediately think of the brand.    Distinctiveness is crucial for brand recall. Research from the Ehrenberg-Bass Institute shows that after watching 10 adverts, only 16% of people could remember the ad and correctly link it to the brand. If you want to increase the likelihood that an ad will be linked to your brand, you need to codify it – with your brand name, logo, colors, slogans, etc.    So, when you’re creating brand assets – be distinctive. You will reap the rewards later. 

A couple of weeks ago, we asked ourselves: What makes a great office Christmas party? How about adding a canal tour — in an amphibious bus — on the way to a classic julbord at Sjömagasinet? A little festive, a little adventurous, and a lot of fun. So that's exactly what we did! Now, we're taking a well-earned break to enjoy the season. Happy holidays, and see you in the new year! 🎄✨

Happy Duckmas! 🦆 What do ducks have to do with Christmas? Nothing much, really. But they’re the focus of day 20 of our Advent Calendar (so just roll with it).    Rubberducking is a problem-solving technique where you explain your issue to a rubber duck – or any inanimate object – and discover the solution yourself through the act of explaining. The name comes from the book “The Pragmatic Programmer” by Andrew Hunt and David Thomas. It’s an accessible and effective way to troubleshoot problems, without needing someone else’s time.    The psychology behind rubber ducking stems from the fact that explaining a problem forces you to process your thoughts more clearly, often revealing gaps or errors in your understanding.    Here’s how you do it:    1️⃣ Set up your “duck” – it could be a duck or a teddy, or even a stapler. Any object will do.  2️⃣ Explain your problem – describe your logic or issue, step by step, as if you’re teaching it.  3️⃣ Watch for insights – when explaining it aloud, you’ll often uncover what’s wrong.    Have you ever tried rubberducking? What was your experience? 

Wishing you a holiday season full of joy, laughter, and good vibes. As we power through the final meeting calls of the year—side cameras, big opinions, and all—it’s a reminder of the moments that make us human. Excited to keep creating great digital experiences in the new year. Happy out of office! #ioagency #experienceiseverything #OOO #officepets #happyoutofoffice #stendahls