PR's Role in Pivots
At some point in most companies’ growth journey, they evolve. And so too must their positioning, away from their legacy narrative and toward a new one.
Through the years we've supported countless clients in pivots. In the past couple of months alone we've talked to a handful of companies seeking guidance around one. So, we’re sharing our approach for (and examples of) doing so.
Executing a business pivot or evolution requires a well-articulated vision, a deeply thoughtful plan and timeline, and repetition. Lots of repetition.
Criteo: When the adtech player needed catch its image up to how its solutions had evolved, an aggressive earned media program with corporate and industry storytelling moments helped elevate it into a leadership position and into a new class of competition.
TELUS International: When the company's legacy BPO positioning lost relevance, a fresh narrative, corporate storytelling and entering new, nationally relevant conversations helped prove out its transformation and improved perceived value with shareholders.
PIVOT STORIES TO STUDY
WANT TO TALK MORE?
If you're ready to communicate a change or transformation in your business, let's chat about how to build corporate communications and thought leadership to support it.