Authenticity-focused PR campaigns

This week, Merriam Webster announced its 2023 "Word of the Year": authentic.

The concept of authenticity is clearly central to our work building brands whose communications and actions reflect their purpose and character. We see it as a pretty great word choice for a year earmarked by genAI's mainstream emergence, the proliferation of deepfakes, buildup to the 2024 election, obsession over celebrity authenticity and more.

As part of its announcement, Merriam Webster pointed out, how "authentic content creators" are "now recognized as the gold standard for building trust." While we believe brands have owned avenues, too, we have to agree that influencer partnerships are insanely effective when approached right.

So, we're sharing the tactics behind some of our D2C campaigns that delivered significant business impact by creating authentic storytelling moments.  

See how we put authenticity to work in three campaigns that delivered measurable business lift and get our non-negotiables for building D2C campaigns that actually move the needle.

Get the playbook

By creating trustworthy introduction points and distinguishing itself from the sea of dating apps on market, we helped Prevue gain significant launch traction and downloads. 

See the approach & results

LET'S TALK

We're incredibly proud to share that SHIFT was included on The PRNEWS Agency Elite list, released this week, and that we're up as finalist in The 2023 Drum Awards for our work with McDonald's and Citrix.

If you want to learn how we can boost your brand authenticity and communications performance in 2024 (and maybe win some awards while we're at it), we'd love to chat. Please get in touch on our site.