Throtle’s Post

In this context, ad standardization refers to two different things. The first is the standardizing sizes, shapes, formats, and placement of ads on retail media networks. The second is standardizing metrics and terminology so that the entities buying ads know exactly what they’re getting and how ad effectiveness is being measured. What is Ad Standardization and Why Does It Matter? ▸ Link in comment

HOW TO (ACTUALLY) GROW YOUR BUSINESS WITH BROADCAST ADVERTISING - Broadcast advertising is great for creating awareness, building brand and driving purchase intent, but did you know it can be used in sophisticated ways to measurably grow business? It all starts with using AnalyticOwl Industry Insights for planning. By using data on what has actually driven website and foot traffic for other broadcast advertisers in your category, you can get a strong head start. Then the growth comes from using Advertiser Insights, which enables you to see the impact of your commercials on website and foot traffic. By zeroing in on the creative, days, dayparts and programs that drive the best response and using them more, simple math makes you more successful. For example, if you start with a campaign that brings 100 people to your site, and you make a sale for every 50 visitors, you will have made two sales. But if you see that adjusting to the better performers can bring you 150 people, well you’ve just optimized and grown your business.

Come join our session at Emerce EDAY to learn more about the latest video advertising trends in Europe.

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Explore the dynamic shift to vertical video in advertising and why a vertical-first approach is crucial in today's mobile-dominated world 📱💼. #VerticalVideo #AdvertisingTrends https://bit.ly/3UtZwDw

“Future Titans of Advertising” report is a landmark study, that leverages the combined data and capabilities of MediaRadar and Vivvix and reveals the disruptive media and campaign strategies behind the most successful challenger brands transforming the advertising playbook. 💡 Please reach out with your questions.

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Introducing...Future Titans of Advertising! 🎉 We’re thrilled to announce the release of MediaRadar, Inc.'s Future Titans of Advertising report! The landmark study, which leverages the combined data and capabilities of MediaRadar and Vivvix, reveals the disruptive media and campaign strategies behind the most successful challenger brands transforming the advertising playbook. It highlights the rising brands driving innovation and provides a roadmap for marketers to thrive in today’s fast-changing advertising environment. "By analyzing how these Future Titans are employing unique approaches to media mix and brand strategy, marketers can gain the predictive insights needed to outmaneuver their competitors and achieve better business outcomes." - Matt Krepsik, MediaRadar CEO Read the full press release here!👇 https://hubs.la/Q02Vts4X0 #FutureTitansofAdvertising #MediaRadar #AdvertisingIntelligence #AdInsights

changing the power-sports marketing game: this media agency partnered with MNTN to boost ticket sales for a high-profile client, achieving an impressive 111% higher return on advertising spend than goal. read more below: https://lnkd.in/dKQ-RDKd #DataDrivenMarketing #DigitalAdvertising #AdvertisingSuccess #PerformanceMarketing

If you’re an ad strategist, Q4 is a time wrought with long nights and complex customer requests. Countless promotions, different offers for different regions, urgent budget changes as the month comes to a close…we know, it’s a lot. But what if you could make promotional ad changes en masse—regardless of publisher or channel—from one place, with one click? It's possible with automation. Our latest blog post covers three time-saving bulk automation tools that can help ease the stress of Q4 promo-mania. Get ready to "sleigh" the holiday ad season 🛷 Link in comments! #AdvertisingAutomation