Tanya Nisguretsky’s Post

CEO & Co-Founder VDB, Your Jewelry Tech Partner. We help retailers, wholesalers, + manufacturers increase sales in-store & online with innovative technology. VDB powers a premier B2B marketplace designed for jewelers.

9mo

In this context, ad standardization refers to two different things. The first is the standardizing sizes, shapes, formats, and placement of ads on retail media networks. The second is standardizing metrics and terminology so that the entities buying ads know exactly what they’re getting and how ad effectiveness is being measured. What is Ad Standardization and Why Does It Matter? ▸ Link in comment

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Tanya Nisguretsky

9mo

http://vdb.guru/r9wkzi

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