HOW TO (ACTUALLY) GROW YOUR BUSINESS WITH BROADCAST ADVERTISING - Broadcast advertising is great for creating awareness, building brand and driving purchase intent, but did you know it can be used in sophisticated ways to measurably grow business? It all starts with using AnalyticOwl Industry Insights for planning. By using data on what has actually driven website and foot traffic for other broadcast advertisers in your category, you can get a strong head start. Then the growth comes from using Advertiser Insights, which enables you to see the impact of your commercials on website and foot traffic. By zeroing in on the creative, days, dayparts and programs that drive the best response and using them more, simple math makes you more successful. For example, if you start with a campaign that brings 100 people to your site, and you make a sale for every 50 visitors, you will have made two sales. But if you see that adjusting to the better performers can bring you 150 people, well you’ve just optimized and grown your business.
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Ad Monitoring & the Shift Back to Traditional Advertising 🔄 As digital continues to dominate, brands are rediscovering the power of traditional advertising on radio, TV, and print! 📻📺📰 But how can you ensure your traditional ads hit the mark? That’s where Ad Monitoring steps in! With real-time tracking, you can: ✅ Ensure your ads are airing as scheduled ✅ Maximize the impact of your budget ✅ Measure performance & adjust campaigns in real time ✅ Track your competitors' ads Ready to harness the power of traditional media? Contact Media InSite today to start monitoring your ads and make every dollar count! #TraditionalAdvertising #AdMonitoring #MarketingStrategy #mediainsite
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#GoogleAdX's latest revisions to its video policy to match with IAB Tech Lab rules have resulted in a more defined classification of video formats, assuring a clearer grasp of what comprises instream versus outstream video advertisements. To learn more about the current classifications, swipe ➡ on the below image. #DigitalMarketing #VideoAdvertising #Innovation #Instream #Outstream.
🌐 The New Standard of Video Ads: Instream & Outstream Defined As the digital advertising realm evolves, so do the standards for video ads. The industry is seeing a significant shift with Google AdX updating its video policy to align with IAB Tech Lab guidelines. 👀 📌 The recent updates introduce a more defined classification of the video formats, ensuring a clearer understanding of what constitutes instream versus outstream video ads. At #Invibes we are welcoming these changes, seeing them as an elevation in user experience and alignment to the values we’ve held since inception. This adjustment not only underscores our commitment to quality and #transparency, but also ensures our partners can leverage the most effective video ad formats. 🧩 Swipe through our carousel to learn about the new video ad formats and how they redefine the digital advertising space. ➡️ #DigitalMarketing #VideoAdvertising #Innovation #Instream #Ourstream
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#GoogleAdX has adjusted its video policy to meet @IAB Tech Lab criteria, resulting in recent modifications that provide a better separation between different video formats, such as instream and outstream commercials. Swipe below to learn more about the most recent classifications. #Digital Marketing #Video Advertising #Innovation #Invibes
🌐 The New Standard of Video Ads: Instream & Outstream Defined As the digital advertising realm evolves, so do the standards for video ads. The industry is seeing a significant shift with Google AdX updating its video policy to align with IAB Tech Lab guidelines. 👀 📌 The recent updates introduce a more defined classification of the video formats, ensuring a clearer understanding of what constitutes instream versus outstream video ads. At #Invibes we are welcoming these changes, seeing them as an elevation in user experience and alignment to the values we’ve held since inception. This adjustment not only underscores our commitment to quality and #transparency, but also ensures our partners can leverage the most effective video ad formats. 🧩 Swipe through our carousel to learn about the new video ad formats and how they redefine the digital advertising space. ➡️ #DigitalMarketing #VideoAdvertising #Innovation #Instream #Ourstream
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According to AnalyticOwl, You'll need 4 metrics to make sure an ad campaign works It’s actually pretty simple: 1. On air/off air comparisons. You can see at the most fundamental level that broadcast advertising drives more traffic days on air than days off air. 2. Lift. Seeing the percentage of website traffic that occurs immediately after commercials air not only helps show the impact of an ad campaign, it sets the table to analyze which creatives, days, dayparts and programs work the best. 3. VPA- Visits Per Airing™. Knowing the average number of website visits driven by each commercial helps with comparisons and helps with understanding ROI 4. Search Path. Did you know that the majority of web traffic that results from broadcast commercials goes through search engines? Understanding this reality will not only help guide calls to action, but also measurement of response.
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#GoogleAdX's shift in its video policy to align with IAB Tech Lab guidelines has resulted in the recent updates that introduce a more defined classification of the video formats, ensuring a clearer understanding of what constitutes instream versus outstream video ads. Swipe ➡ below to read more about all the latest classifications. hashtag #DigitalMarketing #VideoAdvertising #Innovation #Instream #Outstream
🌐 The New Standard of Video Ads: Instream & Outstream Defined As the digital advertising realm evolves, so do the standards for video ads. The industry is seeing a significant shift with Google AdX updating its video policy to align with IAB Tech Lab guidelines. 👀 📌 The recent updates introduce a more defined classification of the video formats, ensuring a clearer understanding of what constitutes instream versus outstream video ads. At #Invibes we are welcoming these changes, seeing them as an elevation in user experience and alignment to the values we’ve held since inception. This adjustment not only underscores our commitment to quality and #transparency, but also ensures our partners can leverage the most effective video ad formats. 🧩 Swipe through our carousel to learn about the new video ad formats and how they redefine the digital advertising space. ➡️ #DigitalMarketing #VideoAdvertising #Innovation #Instream #Ourstream
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🌐 The New Standard of Video Ads: Instream & Outstream Defined As the digital advertising realm evolves, so do the standards for video ads. The industry is seeing a significant shift with Google AdX updating its video policy to align with IAB Tech Lab guidelines. 👀 📌 The recent updates introduce a more defined classification of the video formats, ensuring a clearer understanding of what constitutes instream versus outstream video ads. At #Invibes we are welcoming these changes, seeing them as an elevation in user experience and alignment to the values we’ve held since inception. This adjustment not only underscores our commitment to quality and #transparency, but also ensures our partners can leverage the most effective video ad formats. 🧩 Swipe through our carousel to learn about the new video ad formats and how they redefine the digital advertising space. ➡️ #DigitalMarketing #VideoAdvertising #Innovation #Instream #Ourstream
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Recent updates from #GoogleAdX's video policy reflect a strategic shift towards IAB Tech Lab guidelines resulting in a refined classification system for video formats, making it easier to differentiate between instream and outstream ads. Swipe ➡ on the image below 👇 for more insights. #DigitalMarketing #VideoAdvertising #Innovation #Invibes #OutStream #InStream
🌐 The New Standard of Video Ads: Instream & Outstream Defined As the digital advertising realm evolves, so do the standards for video ads. The industry is seeing a significant shift with Google AdX updating its video policy to align with IAB Tech Lab guidelines. 👀 📌 The recent updates introduce a more defined classification of the video formats, ensuring a clearer understanding of what constitutes instream versus outstream video ads. At #Invibes we are welcoming these changes, seeing them as an elevation in user experience and alignment to the values we’ve held since inception. This adjustment not only underscores our commitment to quality and #transparency, but also ensures our partners can leverage the most effective video ad formats. 🧩 Swipe through our carousel to learn about the new video ad formats and how they redefine the digital advertising space. ➡️ #DigitalMarketing #VideoAdvertising #Innovation #Instream #Ourstream
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🚨 Are you partnering with broadcast giants like iHeart, Nexstar, or Tegna for your digital marketing? If you enjoy overpaying, keep scrolling. But if you want to save big, read on. 🚨 👇 For those ready to revolutionize their digital marketing game: Say goodbye to middleman markups and hello to direct savings with Orbit Interactive! We're a white label agency connected to 32 DSPs, managing accounts in 100+ markets across all industries. Our clients save 30-60% on their digital marketing spend*, depending on their buying strategy. Why choose Orbit Interactive? 🔹 No Minimum Spend Levels 🔹 No Bundle Buying 🔹 No Long-Term Contracts 🔹 No Retainer Fees We make it easy for you to maximize your marketing budget. Want to learn how? Let's chat! email: Darrell@OrbitInteractive.com Join the savvy marketers who are cutting costs and boosting results. 💡 #digitalmarketing #OTT #socialmedia #OrbitInteractive
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The latest edition of FreeWheel's Video Marketplace Report takes a deep dive into the video advertising trends in the second half of 2023 where programmatic ad views saw impressive growth in the U.S. and EUR. As more programmatic guaranteed and programmatic non-guaranteed deal capabilities unlock, the upward trend is anticipated to continue. Download the full report for more insights. #FreeWheelVMR #FreeWheelEmp
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The latest edition of FreeWheel's Video Marketplace Report takes a deep dive into the video advertising trends in the second half of 2023 where programmatic ad views saw impressive growth in the U.S. and EUR. As more programmatic guaranteed and programmatic non-guaranteed deal capabilities unlock, the upward trend is anticipated to continue. Download the full report for more insights. #FreeWheelVMR #EffectvEmp
FreeWheel Video Marketplace Report 2H23: Programmatic Ad View Growth
