mediaQX

🌟 2025 is just around the corner! 🌟 The media landscape is transforming rapidly, and as we look ahead to 2025, the opportunities to innovate are greater than ever. At mediaQX , we see the future shaped by smarter tools, deeper insights, and the seamless integration of TV and digital. 📍 Here are the key shifts we’re watching 👀 📊 Deeper Integration of TV and Digital TV and digital advertising are no longer separate strategies. Connected TV and addressable campaigns will demand tools that measure impact across platforms in real-time. ⏱️ The Rise of Real-Time Insights Advertisers will rely on instant feedback to make fast, informed decisions. Flexibility will be key to campaign success. 📈 Accountability Through Data Precision metrics like reach, frequency, and ROI will be non-negotiable. Only those equipped with actionable data will thrive. 💡 AI’s Role in Creativity and Strategy AI-powered predictions and optimization will reshape the way we target and connect with audiences. At mediaQX , we’re ready for what’s next. With data-driven solutions and a passion for innovation, we’ll help you embrace the future of advertising. What are your predictions for 2025? #Trends2025 #TVandDigital #Innovation #MediaInsights #mediaQX #ConnectWithYourAudience

🌍📺 Celebrating World Television Day 🎉 Television has transformed the way we connect, learn, and share stories from its black-and-white beginnings to today’s cutting-edge smart TVs. At mediaQX , we’re proud to contribute to this journey by empowering advertisers and broadcasters with cutting-edge TV analytics and campaign optimization tools. 🚀📊 Join us in shaping the future of TV and creating possibilities once thought impossible 💪🏼🦸🏼 #WorldTelevisionDay #mediaQX #TelevisionEvolution #Innovation #ConnectWithYourAudience #AdTech

🎬 A Significant Milestone for Netflix: Live Sports Streaming Enters the Ring! 🥊 On November 15, 2024, Netflix streamed a highly anticipated boxing match between former heavyweight champion Mike Tyson and social media influencer turned boxer Jake Paul. This event marked Netflix's first foray into live sports broadcasting, attracting 60 million households worldwide and peaking at 65 million concurrent streams. Although there were technical issues during the broadcast, this moment signaled a pivotal shift in the industry. While Netflix is not the first streaming platform to broadcast live sports, its entry into this space, particularly with such a massive audience, underscores the growing competition with linear TV. The question now is whether streaming platforms, armed with their reach and technology, can weaken linear TV's hold on one of its most valuable assets: live sports. As mediaQX continues to monitor these industry changes, we’re excited to see how innovations like this will reshape how audiences engage with content and how brands connect with viewers. What’s your take on this milestone? Are streaming platforms ready to take the lead in live sports? #mediaQX #AdTech #Netflix #LiveSports #StreamingInnovation #Broadcasting #MediaTransformation #AdvertisingTrends #ConnectWithYourAudience

On Friday mediaQX attended #BrandweekIstanbul to explore the latest industry insights, including the #InsightSummit led by Bekir Ağırdır. One of the standout sessions discussed the value of insights in creating successful TV series, with guest speakers Berkun Oya (Bir Başkadır, Kuvvetli Bir Alkış) and Faruk Turgut (Kızıl Goncalar, Kızılcık Şerbeti). As part of the audience, we engaged with the ideas presented, and we were excited to highlight how mediaQX’s layered insights can help drive storytelling that resonates deeply with viewers. These moments reinforce our commitment to advancing the role of data in media. Looking forward to continued innovation in our industry! #BrandweekIstanbul #mediaQX #Insights #Innovation #TVSeries #ConnectWithYourAudience

🚀 Pioneering the Future of Advertising with AI! We’re thrilled to share that Gazete Oksijen published our first interview, where we dive deep into how mediaQX is redefining TV advertising with smart data and AI-driven insights. Our CEO Can Kenanoglu and CTO Arda Taşcı explain how we analyze real-time viewing habits across 1 million connected devices, enabling brands to enhance campaign performance by up to 148%! From tracking viewership trends to understanding audience preferences down to specific channels and programs, we’re helping advertisers target smarter, like never before. Catch the full story in Oksijen to see how we’re transforming the landscape! #mediaQX #TVadvertising #AI #SmartData https://lnkd.in/d2JvASMW

In today’s fast-evolving media landscape, the line between TV and digital is fading. 🛰️ 🖥️ At mediaQX , we’re at the forefront of this transformation, empowering broadcasters and advertisers to seamlessly connect the power of TV with the precision of digital. Discover how our solutions are driving impactful, data-driven strategies for a truly integrated approach. #mediaQX #adtech #ConnectWithYourAudience

Our product series continues with Broadcaster! 📊 Stay on top of real-time TV data, track channel performance, and see how you measure up against competitors. 📏 Watch the latest video to discover how Broadcaster empowers you with actionable insights. 🎬 #Broadcaster #TVAnalytics #DataDriven #TVAdvertising #AdTech #mediaQX

🚀 Starting the week strong! Whether you’re tracking campaigns or optimizing TV strategies, mediaQX is here to help you stay ahead 📊✨ Let’s make this Monday count! #TVAnalytics #AdTech #mediaQX

🇹🇷 Turkish National Team Drives Record Viewership for TV8 with 59% Audience Share! 📊📺 A month ago, during the Turkish National Team’s match against Iceland, we observed, using the mediaQX TV Analytics tool, that viewership peaked with 55% of TV viewers in Turkey tuned into TV8. Last night, when the Turkish National Team played Iceland once again, the TV channel reached nearly 59% of the TV audience, marking a new record! 🏆🎉 #mediaQX #viewershipdata #targetyouraudience #adtech #TVanalytics

Unlock the power of your campaigns and measure what was once thought to be unmeasurable before us! 📊 At mediaQX , we turn traditionally non-measured channels into measurable opportunities, giving you the insights you need for a 360° view of your advertising efforts. Let’s make every channel count, no matter where your audience is! #mediaQX #AdTech #MarketingAnalytics #NonMeasuredChannels