Push The Envelope PR’s Post

Are you ready for it? The Power of the Female Economy is coming to Mumbrella 21-23 May. In the comments, let me know if you have any questions for us, and what you most want to know about how to successfully reach this audience? Tickets are available here: https://lnkd.in/gxem7MyE #FemaleEconomy #Marketing #Advertising #Communications #PublicRelations #SocialMedia #WomenInMedia

This Children’s Day, creative minds in the advertising and media industry take a trip down memory lane, revisiting the advertisements that captured their imagination and became their childhood favourites. Credits: Megha Tata, Strategic Advisor/ Independent Director Nisha Singhania, CEO & Managing Partner, Infectious Advertising Pallavi Chakravarti, Founder & CCO, Fundamental Suyash Khabya, CCO, The Womb Sarvesh Raikar, President (Creative), Lowe Lintas Aalap Desai, Co-Founder and CCO, tgthr. Follow the link in the comments to know more #Advertising #Marketing #ChildrensDay

$250,000 in earned media value from a single press conference. How? By turning a dry announcement into a compelling story. For NYC's Taxi & Limousine Commission Accessible Dispatch program citywide expansion, we didn't just talk about program expansion. We showcased real people (people with disabilities) affected by the lack of accessible transportation in NYC. Key takeaways: 1. Find the human element 2. Create visual, shareable moments 3. Prepare spokespeople with powerful soundbites 4. Engage influencers who care about your cause 5. Follow up with personalized pitches to key media *Media Coverage Results: NY Times articles, AM New York, CBS news coverage, and more. Your promotion is only as good as the story you tell. What story is your brand telling? Click > Case Study Here: https://lnkd.in/eedDUug9 Like my content? Click the "FOLLOW & CONNECT" button to stay engaged. Discovery Calls: https://zcform.com/VfWn8 #PRStrategy #MediaRelations #PublicRelations #Comms

A wise message for business leaders prioritizing their budget allocation 👇

The overall experience people have with brands is what drives loyalty and advocacy which leads to sustainable growth. The same pithy headline used on your website, TV ad and TikTok may create awareness but not much else. Read what we our Managing Partner Christopher Kelly had to say about this https://bit.ly/fabriccx #cx #customerexperience #advertising #fabriccx

In today’s hyper-connected world, a single misstep in marketing can spiral into a PR disaster. Take the infamous Heinz ad featuring a Black man with his mouth covered in red ketchup. This not only offended but also echoed harmful historical stereotypes. Such cultural blunders highlight a critical issue: a lack of ethnic sensitivity in advertising. In this article, we’ll explore how brands can avoid these pitfalls and create campaigns that resonate positively with diverse audiences. click to read the full article. https://lnkd.in/eQ_Psrbf

Take a break in your day and learn more about the Minnesota Star Tribune rebrand!

#Advertising: Creative Controversies Omnicom Media Group Wieden + Kennedy Medanta Dispute Read more: https://lnkd.in/gkpgKTcp Follow us on Instagram: https://lnkd.in/gEDWgbpP #AdAgencyShakeup #OmnicomIPGDeal #WKIndiaExit #CreativeEthics #PlagiarismInAdvertising

In today’s rapidly evolving media landscape, many media companies are experimenting with new audience and revenue strategies to drive growth. The Minnesota Star Tribune recently underwent a rebrand including a refreshed name, visual identity, website and tagline to better engage with new audiences. In this clip from our latest AAM Media Matters interview, Star Tribune's Chris Iles shares how the rebrand aligns with the company's shift from being metro-focused to becoming the news source for all of Minnesota. #newsmedia #newspaper #media