Alliance for Audited Media

Alliance for Audited Media will be at CES next week, for two reasons: 1) accurate attendance, exhibitor, and demographic information is important to CES management, their partners, and their customers, and CES has engaged AAM to audit and validate their show metrics. 2) It is the unofficial start of the digital media/adtech new year. If it's happening in digital media and adtech, you will hear about it first at CES. AAM is where the action is! I look forward to seeing many partners, customers and friends next week! https://www.ces.tech/

AAM recently introduced new working groups for news media, magazine/business media and media buyers, creating a platform for industry leaders to: ✅ Explore emerging trends ✅ Collaborate and network ✅ Exchange valuable insights ✅ Provide feedback on AAM’s data and assurance solutions In his latest article, AAM’s Richard Murphy shares key updates from recent meetings, including takeaways and how you can get involved. 👉 Read more and learn how to join the conversation: https://hubs.li/Q0315S4K0

Last year the media industry saw increased integration of AI tools, shifts in media consumption and a focus on privacy, sustainability and brand safety. These changes advanced innovation, advocacy and industry collaboration. AAM is proud to collaborate with many industry associations. As we anticipate the new year, we asked leaders from several of these groups to share their thoughts about the past year and what the industry should look forward to in 2025. Some areas of focus this year: ➡️ Sustainability initiatives ➡️ Consolidation and partnerships to improve efficiency ➡️ The creation of ethical journalism in the age of AI ➡️ Increased collaboration on industry standards View all insights and predictions: https://hubs.ly/Q030ZXJn0 #Media #2025Trends #Innovation #Transparency

In a new survey of AAM publisher clients, nearly 60% said they plan to focus on developing ways to reach new audiences in 2025. Learn more about what publishers were focused on in 2024 and what they expect their businesses to look like in 2025 in our latest publisher survey. https://hubs.ly/Q030PS9C0 #publishers #media #2025predictions

As 2024 comes to a close, we asked industry association leaders to reflect on key achievements and share their vision for the year ahead. Some of their insights include: ➡️ AI & Media: Gen AI integration increased in 2024, but as Magazines Canada's Rebecca Rosenblum added, human storytelling remains essential. ➡️ Local Media Growth: Fran Wills of the Local Media Consortium highlighted the success of niche content in building stronger ties with local audiences. ➡️ Sustainability & Transparency: John Osborn of Ad Net Zero US and Mike Zaneis of the Trustworthy Accountability Group (TAG) underscored progress in emissions accountability and anti-fraud efforts, saving billions for the industry. Read more insights from industry association leaders: https://hubs.li/Q030H-YY0 #MediaInsights #2025Trends #Innovation #Sustainability #MediaLeadership

Looking ahead to 2025, we recently asked leaders from industry associations to share challenges and opportunities facing media in the new year including what issues will impact businesses and how the industry can reinforce trust in media. Some highlights: ➡️ Local media must deepen community engagement and adapt to consumer trends like video and podcasts to grow reach and revenue. ➡️ Transparency in AI usage will be key for reinforcing trust with both audiences and advertisers. ➡️ Sustainability, accurate cross-media measurement and diversifying revenue channels are key priorities for media in 2025. Read the full article to learn more insights from industry leaders like TAG's Mike Zaneis: https://hubs.li/Q030C_RB0 #MediaInsights #2025Trends #Innovation #Transparency #MediaLeadership

In 2024 the media industry saw increased integration of AI tools, shifts in media consumption and a focus on privacy, sustainability and brand safety. These changes advanced innovation, advocacy and industry collaboration. As we anticipate the new year, we asked leaders from several industry associations to share their thoughts about the past year and what the industry should look forward to in 2025. Here is who we interviewed: Danielle Coffey, News/Media Alliance; Katie Gavitt, Green Sports Alliance; John Osborn, Ad Net Zero; Manuel Sala, IFABC; Tony Silber, SIIA Media; Dean Ridings, America's Newspapers; Rebecca Rosenblum, Magazines Canada; Fran Wills, Local Media Consortium; Mike Zaneis, Trustworthy Accountability Group (TAG) https://hubs.li/Q030yq_10 #mediaindustry #2025trends #futureofmedia

Congratulations to AAP News for launching its new AAM Brand View profile! AAP News is the official newsmagazine of the American Academy of Pediatrics. The company uses AAM Brand View to share its verified web, paid and nonpaid circulation data alongside important company information including a media kit link, advertising contacts and more. Learn more about the company and view its new profile: https://hubs.li/Q030hggL0

Hard to get more than half of people to agree on anything, but 94% of readers do agree that they want more transparency around media companies usage of AI. Great story from Editor & Publisher (E&P) Magazine this morning covering survey work done by Trusting News regarding concerns with how AI is being employed in media. https://lnkd.in/etWvcGZ5 Alliance for Audited Media

The Point of Care Marketing Association is poised to lead the healthcare marketing industry into 2025 with an emphasis on trust, innovation and collaboration. In a recent discussion, POCMA leaders including PatientPoint®'s Linda Ruschau, Health Monitor Network's David Paragamian and Targeted Media Health @ Dotdash Meredith's John Kenyon, who is also an AAM director, highlighted the critical role of POC marketing in delivering credible health information to patients and providers at pivotal moments. For a deeper dive into POCMA's vision and strategic initiatives for 2025, read the full article: https://hubs.li/Q030fy_S0 #HealthcareMarketing #PointOfCare #POCMA