Social Samosa

The Pulse Magazine’s Festive Edition curates a playbook for Indian Advertising and Marketing Professionals. We understand the evolving dynamics of festive marketing, where tradition meets modernity and technology drives personalisation. On the cover, we have Sunder Balasubramanian, the Chief Marketing Officer of Myntra, a brand that has redefined fashion e-commerce in India. The conversation with Sunder delves into Myntra’s Festive Marketing strategies, their annual festive sale and initiatives to engage with the audience. Read the cover story to know how Myntra taps into India’s festive spirit to deliver campaigns that resonate with millions. Follow the link in comments to download the magazine. #ThePulseMagazine #FestiveMarketing

From Make My Money Matter's Benedict Lumberjack starring Benedict Cumberbatch to Australian Government's 'Don't let a car change who you are' Swipe to know which Ads made it to our #AdSpot curation this week! Follow the link in the comments to know more Credits: - Make My Money Matter - Benedict Lumberjack starring Benedict Cumberbatch by Lucky Generals, UK - Karavan clothing - Share the Love by Squeezy Productions Greece - Swiggy Instamart - InstaSanta ft. Sukhbir Singh - Thai Health Promotion Foundation - 80 km/h by VML Thailand - Zepto x Boat - Ab “Sorry”- kisi ko nahi bolna padega! - Vy - Home for Christmas by POL Norway - Adani Group - Pehle Pankha Aayega, Phir Bijli Aayegi by Ogilvy India - Australian Government - Don’t Let a Car Change Who You Are by BMF Australia - Gobik - Welcome all by Elastic Spain - Kellogg Company's - See You in the Morning by Leo Burnett UK

Deepali Naair, Group Chief Marketing Officer at CK Birla Group, joins the Social Samosa 40 Under 40 jury.With over two decades of excellence in marketing and leadership across diverse industries, From driving digital sales at IBM to leading marketing for IIFL Wealth, HSBC Asset Management, and Marico, Deepali has consistently delivered impactful campaigns and strategic initiatives. A celebrated industry leader, she has been listed among 'India’s 50 Most Influential Women in Media and Marketing' by Impact four times and was honored as ET’s 'Most Promising Tech Marketer of the Year' in 2020. Beyond her professional achievements, Deepali is also the host of the popular podcast Being CEO with Deepali Naair, inspiring conversations with top leaders. We’re thrilled to have her expertise and vision onboard to spotlight the next generation of marketing trailblazers. #SocialSamosa40Under40 

The Delhi High Court has ruled that Wow! Momo cannot claim a monopoly over the use of the word "Wow" in the restaurant industry. The court was hearing a case where Wow! Momo sought to prevent Hong Kong-based Wow Burger from operating in India, citing potential consumer confusion. However, the court observed that "Wow" is too generic to be monopolized and declined to issue an interim order against Wow Burger. The case is set for further hearing in January. This follows other trademark disputes for Wow! Momo, including cases against Wow Punjabi and Wow China Bistro. Read the full story with the link in Comments. #Advertising #Marketing #WowMomos

OpenAI has unveiled its advanced reasoning model, o1, to select developers, promising to enhance AI’s problem-solving capabilities in fields like physics, chemistry, and biology. Using a ‘chain of thought’ methodology, o1 provides more detailed responses, making it ideal for precision-driven tasks. With features like real-time data integration, custom response tones, and image analysis, the model brings significant advancements. Read the full story with the link in Comments. #Advertising #Marketing #OpenAI

Disney’s Mufasa: The Lion King hits theatres today, offering an emotional prequel to the beloved franchise. Directed by Barry Jenkins, the film explores Mufasa's rise from humble beginnings to the legendary ruler of Pride Rock. Disney’s marketing campaign blends nostalgia with innovation, using convention reveals, star power, and unique brand collaborations. From Beyoncé’s global influence to Shah Rukh Khan’s involvement in India, social media buzz has been amplified. Strategic partnerships with brands like Orijen Pet Food and Balmain elevate the promotion, while Lin-Manuel Miranda’s soundtrack adds depth. This multifaceted approach ensures the film captivates audiences worldwide. Read the full story with the link in Comments. #Advertising #Marketing #LionKing #MovieMarketing

How Van Heusen introduced Taapsee Pannu as the face of its womenswear in the ‘Lead Every Role’ campaign. The collaboration highlights Van Heusen’s versatility, reflected in Taapsee’s dynamic career and personal drive to excel in multiple roles. #Collab

With over 20 years of expertise in marketing and a profound understanding of the BFSI industry, Ashish Nair, Chief Marketing Officer at Kotak life insurance company Pvt Ltd , joins the Social Samosa 40 Under 40 jury. Before joining Kotak Life, Ashish spent 16 transformative years at ICICI Prudential Life Insurance, where he spearheaded award-winning marketing initiatives that set benchmarks in the industry. His journey began with a stint in advertising, which laid the foundation for his creative and strategic approach. An MBA in Marketing and a Bachelor’s Degree in Commerce back his expertise, while his passion for staying ahead of trends has consistently delivered campaigns that resonate with audiences. Beyond work, Ashish is an avid reader, often delving into books that inspire purposeful living, and a firm believer in prioritizing health and well-being. Thrilled to have this marketing visionary onboard to recognize and celebrate the brightest talents shaping the future of the industry! #SocialSamosa40Under40

DoorDash’s holiday campaign, No One Has to Know, brings humor and relatability to seasonal stress, addressing last-minute gifting and party dilemmas. With creative storytelling by Suprette and Win Bates, the campaign positions DoorDash as the perfect partner for saving the holidays—whether it’s forgotten gifts, hostess essentials, or baking mishaps. A reminder that sometimes, taking the easy way out is the best way forward! Read the full story with the link in Comments. #Advertising #Marketing #DoorDashAds

Ankit Desai, Head of Media & Digital Marketing (India & Global Centre of Excellence) at Marico Limited, brings his rich expertise to the Social Samosa 40 Under 40 jury. From starting his journey with Dainik Jagran in national sales to working on innovative media strategies for HUL’s portfolio at Mindshare Fulcrum, Ankit’s career has been marked by groundbreaking achievements. At NDTV, he played a pivotal role in launching NDTV Imagine, while at Disney+ Hotstar, he spearheaded strategic initiatives to drive long-term revenue growth. Now at Marico, Ankit leads the Media, Digital Marketing, and Content practice, shaping impactful campaigns that resonate with audiences globally. His ability to blend creativity with strategy makes him a trailblazer in the industry. Excited to have this visionary leader on board to identify and honor the next generation of marketing trailblazers. #SocialSamosa40Under40