Fundamental

When Pallavi was crafting her thoughts on this piece on a cold Aksa beach, we realised how much Fundamental and our work, bucks the trend on the general idea of what an indie is expected to be / do. We are slow and deliberate. We believe in persuasion. We believe it takes time. We don't promise advertising as panacea. We run away from echo chambers. We love it when clients say, "Yaar LinkedIn fame nahi chahiye." 😂🙃 Yup. Confident. Contrarian. Fundamental. aage badhte hue...

When Pallavi was crafting her thoughts on this piece on a cold Aksa beach, we realised how much Fundamental and our work, bucks the trend on the general idea of what an indie is expected to be / do. We are slow and deliberate. We believe in persuasion. We believe it takes time. We don't promise advertising as panacea. We run away from echo chambers. We love it when clients say, "Yaar LinkedIn fame nahi chahiye." 😂🙃 Yup. Confident. Contrarian. Fundamental. aage badhte hue...

Confident. Contrarian. Fundamental. 🖤

Fundamental's latest outing for Prime Video x Honey Bunny

Fundamental's latest getting some attention

Fundamental's latest for airtel in the news. Thanks for the shoutout Mediabrief.com 🙏

Here's Fundamental making AI truly relevant and relatable to the masses. No gimmick-shimmick. Simple and persuasive. Love the deftness in threading an incredibly complex and complicated marketing initiative for a potentially game changing feature 🔥 Pallavi Chakravarti Nishant Saurabh Anand Murty Gauri Burma Varun Shah selva nadar Mithun Rajam Pradnya Shirke Jyoti Patil Lyncia Noronha Equinox Films Pvt Ltd MANOJ SHROFF

As airtel launches India's first Al-powered network solution for spam detection, we at Fundamental launch the campaign that tells India all about it. Thank you, Mehak Gulati, Prateek Upadhyaya, Lakshay Malkani, Sakib Bazaz and team. Brought to life by Ram Madhvani and MANOJ SHROFF, Annum Waris and Team Equinox. And love, as always, to this bunch: Pallavi Chakravarti, Nishant Saurabh, Anand Murty, Neeraj Kanitkar, Mithun Rajam, Jyoti Patil, Pradnya Shirke, Varun Shah, Lyncia Noronha, selva nadar. ❤️

Spam is your problem, his problem, her problem, their problem, our problem, the whole world’s problem. But when things get ugly, we face the music alone. Proud to be a customer of the first telco in India to step up and join the fight against this menace. Prouder still to be the agency behind the initiative’s launch campaign. airtel Fundamental Mehak Gulati Prateek Upadhyaya Lakshay Malkani Sakib Bazaz

Fundamental's latest for airtel tells you how India's first spam-fighting network is taking on spammers and scammers to make all our lives that much better.