Alex Schultz, Meta CMO, shares his top advice for marketers: take a step back and look at the big picture. 👀 In a recent conversation with Jasmine Enberg, he dives deeper into: The limitations of the "performance marketing" label, how AI has driven Meta's growth, and the shift towards customer-centric marketing. Tune in to the full discussion: https://lnkd.in/eWgdQann
CMO & VP, Analytics Meta, BoD Lindblad, Trustee Wessex Archaeology, Honorary Fellow Magdalene College and member of the Guild of Benefactors Cambridge
Really enjoyed this chat I had with Jasmine Enberg at eMarketer. We talked about how marketers can manage and adapt to the constant change in our industry and how to think about and measure all marketing as performance marketing. Full conversation available from eMarketer https://lnkd.in/gMvB_Yez Meta for Business
Great insights, Alex! I completely agree that marketers need to take a step back and look at the big picture. It's important to not get too caught up in the day-to-day tactics and instead focus on the overall strategy and goals.
Great discussion - thanks again for joining the podcast!