Brian Kelsey’s Post

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Brand(s) Owner / Public Ecom Advocate / Amazon Ninja

I get so worn out listening to people pitch launch tactics that don't work, or are based on Chinese service providers or unicorn moonshot ideas. People are always bugging me to provide insights. Proof! We want proof they say. Show us graphs! I’m here to tell you - the key to a good launch is combining a fantastic product design, in a category that has the opportunity to aggregate search volume with many roots (think discoverable paths). Combine that with early adopter vine reviews in multiple marketplaces and flood the platform with external traffic. (think eyeballs on your product). -zero ppc after day 3 -zero service providers -yes to vine reviews -yes to free external traffic Comment “Traffic” below and maybe I’ll tell you how. Or, maybe not and you’ll have to listen to a podcast where some host leverages me for their own benefit and to share my hard work. Stop listening to guru’s pitching agency services or people that are not real operators. Dig into this stuff people and win. Use datadive and rank radar. #rantover

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