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Our President of Measurement & Analytics, Gazmend Alushi, chats with host Henry Piney on the FutureView Podcast! Tune in as he spills the tea on how to measure the impact creators have on campaigns, the importance of establishing benchmarks and the metrics that matter, how brands should work with creators, and more. 📈 ⚡️
Listen here: https://lnkd.in/gReAqCBw#Whalar#CreatorEconomy
If you're looking to learn more about measurement in creator marketing, definitely check out what Gazmend Alushi has to say on the FutureView Podcast!
https://lnkd.in/eR7uFthy
Alex Schultz, Meta CMO, shares his top advice for marketers: take a step back and look at the big picture. 👀
In a recent conversation with Jasmine Enberg, he dives deeper into:
The limitations of the "performance marketing" label, how AI has driven Meta's growth, and the shift towards customer-centric marketing.
Tune in to the full discussion: https://lnkd.in/eWgdQann
CMO & VP, Analytics Meta, BoD Lindblad, Trustee Wessex Archaeology, Honorary Fellow Magdalene College and member of the Guild of Benefactors Cambridge
Really enjoyed this chat I had with Jasmine Enberg at eMarketer. We talked about how marketers can manage and adapt to the constant change in our industry and how to think about and measure all marketing as performance marketing. Full conversation available from eMarketer https://lnkd.in/gMvB_YezMeta for Business
Want a clearer view of how your competitors are leveraging programmatic and run-of-network (RON) campaigns to connect with audiences? Magellan AI provides structured insights into the ads driving these campaigns. Access campaign creatives, track distribution, and analyze flight patterns to uncover trends and optimize your ad strategy.
From identifying podcasts participating in blind network campaigns to exploring creative distribution, these insights enable you to stay ahead in podcast advertising.
Check out our blog post to learn more or reach out for a personalized demo!
https://lnkd.in/gsMkpQcr
Thank you Chaenara OBrien for having me on a trip down memory lane; its been a winding road of a career helping companies build value and scale (launching the first online bank!... #Disruptor); but the one constant has to be digital. To me, Life Sciences is a growing ecosystem exploding with mission-driven opportunity, esp. now that A.I. has come into focus.
A key takeaway was discussing how R&D spend can get murky in this industry, bc its not only an imperative to fund what you bring to market; funding digital initiatives enables companies to bring new products to market faster and if you're truly a disruptor... to innovate on the way customers browse and buy. Watch this space! #LifeSciences#BreakToBuild
APPLE:
https://lnkd.in/eVpdKDJb
SPOTIFY:
https://lnkd.in/e5A3TveU
I help SaaS leaders transform buyer curiosity into experiences that drive predictable growth.
Tying the value creation process to meaningful product-market fit is critical for enabling innovation and scaling growth.
That pretty much sums up what Jacqueline Furniss and I chatted about on EP 5 of The #BreaktoBuild podcast.
Things which stood out:
👀 At DoubleClick (pre-Google), she witnessed the early days of the ad-tech revolution and how data-driven targeting could deliver more relevant digital value, at scale.
👀 The niche needs of #abcam's audience, including researchers, scientists, and drug developers. She talks through some of the complexities of aligning product strategy with market demands and when the data should be the guiding light for innovation.
👀 The rising costs of research data processing and storage, and their implications for the industry.
👀 We also discussed the question of whether the customer is always right and how to balance customer feedback with internal innovation.
EP 5 out now on Substack and Spotify.
#ProductStrategy#LifeSciences#Leadership#Innovation#BreaktoBuild
________________
Want more snackable insights on data transformation, product strategy and #GTM planning? Be sure to subscribe to my newsletter in the link on my profile 🙋🏽♀️ or share with a friend ♻️
“Customers will never ask for slower, worse quality, or more expensive” as the saying goes; but the realm of Product Strategy in the digital age has so many more tools at their disposal to make us go even further - helping us understand customers’ needs more quickly, more flexibly, and more accurately. This is a fascinating interview with our Senior Director of Product Strategy, Jacqueline Furniss, who sheds a light on a few of these tools and approaches.
I help SaaS leaders transform buyer curiosity into experiences that drive predictable growth.
Tying the value creation process to meaningful product-market fit is critical for enabling innovation and scaling growth.
That pretty much sums up what Jacqueline Furniss and I chatted about on EP 5 of The #BreaktoBuild podcast.
Things which stood out:
👀 At DoubleClick (pre-Google), she witnessed the early days of the ad-tech revolution and how data-driven targeting could deliver more relevant digital value, at scale.
👀 The niche needs of #abcam's audience, including researchers, scientists, and drug developers. She talks through some of the complexities of aligning product strategy with market demands and when the data should be the guiding light for innovation.
👀 The rising costs of research data processing and storage, and their implications for the industry.
👀 We also discussed the question of whether the customer is always right and how to balance customer feedback with internal innovation.
EP 5 out now on Substack and Spotify.
#ProductStrategy#LifeSciences#Leadership#Innovation#BreaktoBuild
________________
Want more snackable insights on data transformation, product strategy and #GTM planning? Be sure to subscribe to my newsletter in the link on my profile 🙋🏽♀️ or share with a friend ♻️
Learning new things is always challenging. I have been using Duolingo to learn Deutsch.
Today I watched the Ted talk by Luis Von Ahn, CEO & Co-founder of Duolingo about the story behind the creation. How their freemium model helps millions of people to learn a new language to improve their financial situation.
Here is the podcast link: https://lnkd.in/gEwgZa-8
Tying the value creation process to meaningful product-market fit is critical for enabling innovation and scaling growth.
That pretty much sums up what Jacqueline Furniss and I chatted about on EP 5 of The #BreaktoBuild podcast.
Things which stood out:
👀 At DoubleClick (pre-Google), she witnessed the early days of the ad-tech revolution and how data-driven targeting could deliver more relevant digital value, at scale.
👀 The niche needs of #abcam's audience, including researchers, scientists, and drug developers. She talks through some of the complexities of aligning product strategy with market demands and when the data should be the guiding light for innovation.
👀 The rising costs of research data processing and storage, and their implications for the industry.
👀 We also discussed the question of whether the customer is always right and how to balance customer feedback with internal innovation.
EP 5 out now on Substack and Spotify.
#ProductStrategy#LifeSciences#Leadership#Innovation#BreaktoBuild
________________
Want more snackable insights on data transformation, product strategy and #GTM planning? Be sure to subscribe to my newsletter in the link on my profile 🙋🏽♀️ or share with a friend ♻️
#PodcastMovement 2024 is right around the corner, and we’ll be there sharing our industry expertise. We have something for everyone—indie creators getting started, seasoned professionals, publishers looking to monetize, and advertisers seeking out prime audiences.
Interested? Schedule time to connect. > https://bit.ly/3YofJOc
@SiriusXMMedia @AdsWizz @PodcastMovement #pm24
Founder + Marketing Coach @ THE GYM Community » Where online entrepreneurs grow stronger businesses and brands » "Your personal growth marketer" helping you build your #MarketingMuscle and growth mindset 💪
I didn't know what the North Pole looked like, but I knew which way north was. That was the beginning of my LinkedIn journey 4 years ago.
I had no idea what I was doing at each step. But how I got here is quite obvious when I look back:
If you break down your vision (North Pole) into goals small enough that you can't miss, then you string together a chain of small wins that compound to build amazing momentum.
I recently reflected on how I did this simultaneously in business and fitness with Linda M. on her podcast.
We talked about growth mindset, using a creator motion to grow, the importance of community, and major marketing lessons you can learn from successful players in the creator economy.
Watch it here: https://lnkd.in/eEDHtNJq
Always be growing,
— Mike
P.S. Growth is gradual greatness.
__
🏋️♂️ Follow: #MarketingMuscle (and)
🔔 Ring: Mike Phillips
such a fun interview to do and learnt a ton from a Gazmend Alushi. Including why I should (mainly) stick to European wine 😀