Predictive Data Lab’s Post

Our chair of the Programmatic Committee, Wayne Tassie, and Jonathan Haines, Head of Enterprise Sales and Curation at Equativ chatted about programmatic advertising in a recent Programmatic Perspectives podcast episode. In it, they dive deep into the cutting-edge advancements and strategic innovations in programmatic advertising, focusing on Equativ’s curation platform, Equativ Buyer Connect (EBC). The conversation spans three main topics: Equativ’s platform, first-party data and curation, and industry trends for the future. If you’re looking for transformative trends and the technologies that are driving the future of programmatic advertising, this episode is for you:https://lnkd.in/g5hk5Krp

Here is another clip from the Deconstructing Data podcast last week when we spoke with Nick Stoltz, Chief Strategy Officer at Measured. Conversation topics included: 1) Beyond Common Attribution: Why Incrementality Testing Leads the Way 2) Decoding Sales Drivers: Unveiling Truths with Marketing Mix Modeling 3) Social Media Spending: Unmasking Over-Reporting and Maximizing ROI 4) Tech Stack Check the links for the full episode. #marketing #advertising #data

Do you look at all the data in your marketing reports and wonder what to do with it? Explore the world of measurement marketing and find out! Measurement marketers take basic measurements and turn them into marketing actions—and I'm lucky enough to have an esteemed measurement marketing expert and sought-after speaker, Chris Mercer, on The Digital Slice this week! Mercer is the co-founder of MeasurementMarketing.io and a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more.  He shares how small business owners can do their own measurement marketing, including: 📌 2 types of questions you should ask when looking at your data. 📌 A marketer-friendly analytics platform we should all be using! Available now wherever you get your podcast, or here: https://lnkd.in/gzMWJMNX

Confused About Cookies and Consent? In our latest podcast episode, John Horn sat down with Matt Bentley, Head of Data Architecture at LOOP HORIZON, to clear up the confusion around cookies, consent, and what it means for your ad strategy. Matt breaks down: 🔍 The difference between first-party and third-party cookies 🔧 How to handle user consent without losing ad performance 🛡️ Strategies to stay ahead as third-party cookies phase-out If your business relies on digital ads, it's time to understand how to handle consent. 🎧 👉 Listen Now!

Do you look at all the data in your marketing reports and wonder what to do with it? Explore the world of measurement marketing and find out! Measurement marketers take basic measurements and turn them into marketing actions—and I'm lucky enough to have an esteemed measurement marketing expert and sought-after speaker, Chris Mercer, on The Digital Slice this week! Mercer is the co-founder of MeasurementMarketing.io and a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more.  He shares how small business owners can do their own measurement marketing, including: 📌 2 types of questions you should ask when looking at your data. 📌 A marketer-friendly analytics platform we should all be using! Available now wherever you get your podcast, or here: https://lnkd.in/g2u5cm5z

Scaling your brand in 2025? Meet Triple Whale – your go-to for performance marketing data. Spending $10k+ on digital ads? This tool shows exactly which campaigns, ad sets, and creatives drive profitable customer acquisition. No more guessing or messy platform tracking! Know your true return on ad spend and scale smarter. Ready to upgrade your Meta ads strategy? Then Triple Whale is the key. Pro tip: Prioritize clarity over chaos in 2025! Want to learn more about this? Then check out the full podcast episode of The TUFF Marketer, airing tomorrow!

As I approach my one-year milestone back in the AdTech industry, I want to share some resources that have eased my learning journey and made the process much more enjoyable! Links can be found in the comments. - Ari Paparo's 'Marketecture' Podcast: Great for deep diving into relevant AdTech news such as MfA, CTV, and my personal favorite, why AdTech marketing sucks (thanks Joe Zappa). - Jon Evans' 'Uncensored CMO': Excellent for tapping into the minds of CMOs and understanding successful marketing strategies, the challenges of the industry, and personal stories from top CMOs and marketing professionals. - Tom Triscari's 'Quo Vadis': Fantastic for practical discussions on market trends, economic principles, and case studies relevant to advertising technology. His newsletters also includes information on the broader AdTech investment landscape. - Alessandro De Zanche's 'Not Just ADZ': Perfect for understanding relevant AdTech news and consumer-first thinking within the industry. I highly recommend following them to: i) Challenge your perspectives; ii) Deepen your understanding of AdTech; iii) Build a passion for what you do.

🚨𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗔𝗹𝗲𝗿𝘁🚨: 𝗠𝗼𝗯𝗶𝗹𝗲 𝗗𝗲𝘃 𝗠𝗲𝗺𝗼 // "𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 (𝘄𝗶𝘁𝗵 𝗔𝗻𝗱𝗿𝗲𝘄 𝗟𝗶𝗽𝘀𝗺𝗮𝗻)" I was recently a guest on Eric Seufert's Mobile Dev Memo podcast to talk all things #retailmedia. It's always fun to join a podcast that you regularly listen to. I've long been a fan of Eric's analysis and count myself as a subscriber to Mobile Dev Memo. His mantra that "Everything is an Ad Network" has also clearly helped retail media gain currency with a wider audience. We covered a ton of ground in this conversation, both zooming out on the trend to put it in the context of digital advertising broadly, and zooming in to get into the weeds in a couple areas. Here are some of the topics we covered: -- What is the definition of retail media and key drivers of the trend -- Why the open web is a "cesspool" and how retail media addresses its biggest challenges -- The importance of incrementality measurement in digital advertising -- and why RMNs usually perform well in this regard -- Why retail media 1P data is more valuable than other data used by advertisers -- Which ad budgets future growth in retail media will come from -- The sustainability of retail media growth and the potential for consolidation -- The relevance of different RMNs by retail category -- Why the future of retail media is the future of ALL media Big thanks to Adam Epstein for connecting us. https://lnkd.in/gwDkN3TF

#PodcastMovement 2024 is right around the corner, and we’ll be there sharing our industry expertise. We have something for everyone—indie creators getting started, seasoned professionals, publishers looking to monetize, and advertisers seeking out prime audiences.   Interested? Schedule time to connect. > https://bit.ly/3YofJOc   @SiriusXMMedia @AdsWizz @PodcastMovement #pm24 

Ever seen an ad on a high-profile site like Sydney Morning Herald and thought, "Are they affiliated with this brand?" Many consumers think the same 📰 🛠️ Advertising on well-known media outlets like SMH through the Google Partner network gives your brand major credibility and social proof. 📈 The recognition factor is huge, but did you know you can also control where your ads appear? If certain sites don't fit your brand, you can exclude them! Smart advertising = trust + control. 💡 Want to hear more? Check out episode 152 of the InboundBuzz Podcast here: https://lnkd.in/gWmC7D8G #DigitalMarketing #BrandCredibility #GoogleAds #SocialProof #AdvertisingStrategy #MediaMarketing #GooglePartner