Kaleidoscope Marketing Agency’s Post

Looking forward to the start of another week, after a few days off for half term with tons on the boil this week from new client kick offs, to delivering marketing audits to renewals and planning out the next 6 months. The last couple of weeks of October were massive for Cactus especially: - Updated brand identity launched, marking the next chapter of our journey - A new proposition in-market that reflects the direction we see things going in - 2 M&A deals closed within 12 hours of each other - 7 new clients joined us - Re-launch of our Business Review Service - an all-inclusive review for your business that allows you to understand where you’re at now, what should come next and helps you plan for the future. - TABATHA, our proprietary consulting AI, continues to grow and learn - more than doubled it's knowledge base in last 4 weeks We head into our team annual planning away days soon with a lot more on the agenda for 2025 Lets go 🚀 #Agencylife #Agencygrowth

How is building a knowledge base actually a deep dive into customer success? At InsiderCX we’ve been neck deep into a huge project lately — developing a detailed knowledge base aimed at addressing highly specific topics related to patient experience and feedback surveys. This project has been more than just compiling information from the get-go, but it morphed into an essential facet of our customer success management. Why? Because the feedback (pun intended) we got is that it’s a nicely structured base that actually helps platform users to self-serve, find quick answers, and stay engaged. On top of that, creating content for such a niche audience is a huge copywriting challenge. We’re speaking to healthcare professionals, tech-savvy readers, and industry experts who expect precision and clarity. The balance between being informative and not being overwhelming is tricky, and even more so when diving into topics like NPS alternatives, aftercare feedback, or the intricacies of feedback survey scales. The real challenge that’s still ahead is staying relevant and valuable while addressing these deeply specialized issues. But all things considered, this project has so far been an exciting blend of strategy and creativity, so go ahead and check out what we’ve got live thus far. #CustomerSuccess #KnowledgeBase #Copywriting #CX #Healthcare #FeedbackSurveys #CustomerExperience

By choosing us, you choose a path to distinction in your field, leveraging our insight and innovation to not just compete, but lead. Our team stays at the forefront of digital marketing trends and utilizes a blend of analytics, creativity, and technology to drive results. We continuously monitor the performance of our campaigns and adjust strategies as needed to ensure maximum effectiveness and ROI for our clients.📉 #digitalmarketing #digitalmarketingagency #cosmeticnurse #cosmeticsurgeon #medicalaesthetics #medicalaesthetician #ivhydrationtherapy #digitalmarketingsolutions #sleektechio #socialmediamanagement #contentcreation #digitaladvertisingagency #sleektech

Healthy brands start with smart marketing 🩺 Tune in to hear RPA and healthcare marketing experts prescribe insights on patient experience, tech, and authentic storytelling - https://lnkd.in/gsWx49mi Thanks for sharing your wisdom, Paul Thompson and Jennifer Fagen!

🎉 Only 3 days left until we unlock the secrets behind campaign success! Are you Team Creativity or Team Data? 🤔 Let's dive deep into the discussion together! 💬 Join us for our second event of the year and be part of the conversation that's shaping the future of marketing! Don't miss out! Book your tickets now and fuel your passion for innovation! #CountdownToDebate #CreativityVsData #MarketingInsights #EventAlert

🚀 Introducing InsightPulseAI's Gen Z Marketing Hub: genz.insightpulseai.com 🌟 Are you ready to unlock the power of data-driven insights to connect with the next generation? We've just launched a new space tailored for marketers who want to dominate the Gen Z space: genz.insightpulseai.com What You'll Find 1️⃣ AI-Powered Insights – Discover how advanced AI tools can help you decode Gen Z preferences and behaviors to craft campaigns that truly resonate. 2️⃣ Real-Time Analytics – Gain instant visibility into campaign performance, track UGC trends, and adjust your strategy on the fly. 3️⃣ Targeted Campaign Strategies – Leverage precise data to deliver campaigns that feel personal and authentic to Gen Z audiences. Why Gen Z Matters Gen Z is not just a demographic; they’re a cultural force reshaping how brands communicate. At InsightPulseAI, we help you cut through the noise with data-backed strategies to create campaigns that are bold, authentic, and effective. Explore More 🔍 Visit genz.insightpulseai.com to see our tools in action, learn from success stories, and discover how AI can transform your approach to marketing. 💡 Ready to take your campaigns to the next level? Click Get Started Now or Request a Demo to see how InsightPulseAI can drive your Gen Z strategy forward. #AI #GenZMarketing #UGC #DigitalMarketing #InsightPulseAI

Omnicom and Publicis Groupe kicked off Q2 earnings season and once again delivered strong results, showcasing accelerating organic growth and meeting margin expectations. Both have leveraged their data assets and investment in integrated infrastructure to outperform the market in media services. AI is a prominent topic in earnings calls, offering both excitement for efficiency gains and concern for budget constraints. For insights into management discussions on AI and more, check out Continuum's Junwei Pan's article: https://lnkd.in/g8CYYDR9

At Proficy Digital, we're not just about data; we're about narratives that reshape the game. Our unique approach—telling a multifaceted story, creating new molds, and executing with unparalleled creativity—sets us apart. The "aha" moment came when our organic process became a market anomaly. Eight to nine months in, we realized nobody else was doing it our way. We believe in transparency and real-time solutions. No extensive waiting for solutions. We fix it on the spot, proving our value every week, every month. We've seen dealers sign up on pitch calls, captivated by our commitment to immediate action and forward-thinking approaches. It's not just about being different; it's about doing what's right for our clients. As we scale, our commitment remains unwavering. Our mission: to redefine how business is done, one innovative solution at a time. And that's why, as we grow, breaking molds and doing business right will always be our signature move. 💪 David Raminick, Alex M. #breakthemold #agency #digitaladvertising #inpiration #motivation #thursdaythoughts #futurefocused #automotivemarketing #trusttheprocess

I received requests for another live webinar on productizing agency value. Here it is! You can register here: https://lu.ma/vbzww6cw 𝗗𝗘𝗦𝗖𝗥𝗜𝗣𝗧𝗜𝗢𝗡 The business model of selling time is not sustainable. Many agencies have already shifted their thinking to repackage their intellectual capital as “solutions,” “programs,” and “products” designed to address high-value problems for prospects and clients. Their positioning, pricing strategies, and new business conversations now focus on the value of their offerings, not the hours that go into them. In doing so, they’ve realigned their business model with their clients’ needs for stronger, reliable relationships. They’ve created working environments free from the pressures of billable utilization and time sheets, enabling their people to do their best work. And they’ve begun to leverage the benefits of AI to scale their effectiveness and impact and transform their business model. 𝗞𝗘𝗬 𝗧𝗔𝗞𝗘𝗔𝗪𝗔𝗬𝗦 • Why the current dominant agency model is unsustainable • New “value-led” revenue models, their benefits and drawbacks • How agencies are shifting their thinking, strategies, and operations to productize their firm's value • Many examples of agencies already using a productized value model • Agencies bypassing ‘evolutionary’ AI augmentation for ‘revolutionary’ AI transformation and monetization • How to think about packaging your intellectual capital as solutions, programs, and products • Practical steps to productize your value, monetize IP, and create AI-enabled offerings 𝗪𝗛𝗢 𝗦𝗛𝗢𝗨𝗟𝗗 𝗔𝗧𝗧𝗘𝗡𝗗 • CEOs, CFOs, and COOs • Heads of agency disciplines, Marketing, Business Development, and Account Services I hope to see you there. If you're interested but want something tailored to your agency or conference event, send me a DM.

We helped a digital health company go from a $2M seed round to a $25M Series A. Check out what Rob, the VP of Marketing, had to say about working with us! "Her level of attention to detail and the ability to communicate many different types of complicated information in a straightforward manner is a real gift that she has. VivoSense is a small company, but it's very much as complicated. And to have somebody be able to pick that up quickly, understand it, and then be effective on the marketing and the sales side—that's pretty impressive." "She is pleasant, easy to work with and very understated. But also equally thoughtful and not afraid to stand up. You know, you don't want people who just do whatever you tell them to do. And she's been valuable to me as a sounding board saying, “You know, you might not want to do that that way. Let's think about this particular approach.” And she's usually right! So, you know, having both of those skills—being easy to work with, adaptable, but also being able to be additive and not afraid to stand up and say, “Let's try something different,”—that's a real skill." "I would recommend Ascend Business Growth highly to any company at our stage of development because they have a very strong full Suite of capabilities. She's done a good job with us, so yeah, she's very highly thought of by our entire organization, and me particularly." Check out the full case study and see the testimonial videos: https://hubs.ly/Q02GL_8q0