Positioning, Productization & Pricing, and Operating Models | 4A’s Expert | Keynote Speaker
I received requests for another live webinar on productizing agency value. Here it is! You can register here: https://lu.ma/vbzww6cw 𝗗𝗘𝗦𝗖𝗥𝗜𝗣𝗧𝗜𝗢𝗡 The business model of selling time is not sustainable. Many agencies have already shifted their thinking to repackage their intellectual capital as “solutions,” “programs,” and “products” designed to address high-value problems for prospects and clients. Their positioning, pricing strategies, and new business conversations now focus on the value of their offerings, not the hours that go into them. In doing so, they’ve realigned their business model with their clients’ needs for stronger, reliable relationships. They’ve created working environments free from the pressures of billable utilization and time sheets, enabling their people to do their best work. And they’ve begun to leverage the benefits of AI to scale their effectiveness and impact and transform their business model. 𝗞𝗘𝗬 𝗧𝗔𝗞𝗘𝗔𝗪𝗔𝗬𝗦 • Why the current dominant agency model is unsustainable • New “value-led” revenue models, their benefits and drawbacks • How agencies are shifting their thinking, strategies, and operations to productize their firm's value • Many examples of agencies already using a productized value model • Agencies bypassing ‘evolutionary’ AI augmentation for ‘revolutionary’ AI transformation and monetization • How to think about packaging your intellectual capital as solutions, programs, and products • Practical steps to productize your value, monetize IP, and create AI-enabled offerings 𝗪𝗛𝗢 𝗦𝗛𝗢𝗨𝗟𝗗 𝗔𝗧𝗧𝗘𝗡𝗗 • CEOs, CFOs, and COOs • Heads of agency disciplines, Marketing, Business Development, and Account Services I hope to see you there. If you're interested but want something tailored to your agency or conference event, send me a DM.
