Hitakshi Buch’s Post

Shifting Careers: From Journalist to PR Transitioning from journalism to PR can be exciting but also challenging. Both fields involve storytelling, but PR requires a change in mindset and skills. With many media outlets closing and layoffs impacting journalists, PR can provide more stability and growth. Here are some key points to consider: #1 Transferable Skills Your writing, storytelling, research, and media connections give you a head start in PR. #2 Shift in Mindset Former journalists need to move from neutral reporting to strategic messaging that aligns with brand goals. You'll also need to be proactive in creating media opportunities rather than just reporting events. #3 Learn New Skills You'll need to develop skills in crisis management, pitching, and event planning. Understanding how to manage client relationships and expectations is also essential. #4 Collaboration & Teamwork In PR, you’ll work closely with clients, marketing teams, and leadership to build brand reputation and long-term relationships. #5 Long-term Focus PR also requires ongoing engagement to maintain brand image, not just one-time stories. #HindiraCommunications #HindiraInsights #PRTips #PRInsights

Do you call the function #communications or #corporateaffairs? Many consultancies and recruiters now refer to the function as corporate affairs, and you might think it has overtaken communications. There are currently over 10k Chief Communications Officers, but only 902 Chief Corporate Affairs Officers on Linkedin. These numbers are global and across all industries. Comms Search & Selection #commsjobs #executivesearch

Do You Want to Make a Career in PR? Are you considering a career in Public Relations? Here are 3 essential tips to get you started: Tip 1: Build Relationships with Journalists Identify the journalists covering your desired beat (e.g., fashion, tech, healthcare) and establish relationships. Attend industry events, engage on social media, and offer expert insights to build credibility. Tip 2: Develop Exceptional Communication Skills Effective communication is key in PR. Focus on: •⁠ ⁠Clear and concise writing •⁠ ⁠Confident public speaking •⁠ ⁠Active listening Tip 3: Master People Management PR involves managing diverse stakeholders. Develop skills to: •⁠ ⁠Handle crisis situations •⁠ ⁠Build and maintain relationships •⁠ ⁠Navigate complex networks To succeed in PR, focus on these essential skills. Want to learn more? Share your thoughts and questions in the comments below. Stay tuned for my next video where we'll dive deeper into PR career development. #PRCareer #PublicRelations #CommunicationSkills #PeopleManagement #Journalism #Networking #CareerAdvice

What skills are essential for a career in PR? After noticing many PR enthusiasts on our inbox hoping to join us someday, here are 10 essential qualities for successful PR careers: ✓Communication (Written and Verbal) ✓Media Relations ✓Writing skills ✓Research and analysis ✓Social media savvy ✓Crisis management ✓Creativity and problem-solving ✓Time Management & Organization ✓Teamwork and collaboration ✓Data analysis and measurement Even with more rising skill needs, our industry offers a dynamic and rewarding career path. We hope this is helpful to you in growing yourself. #makingbrandsspark

The results are in! On the whole, Communications pro's who responded feel sector knowledge can be picked up if you have the right skillset and culture fit/attitude. Am I surprised? Not massively. Although, I thought sector and culture fit might put up a bit more of a fight. That's your mid-week food for thought, anyway. #Communications #hiring

In my recent interview for Authority Magazine, I shared 5 tips for those who want to either improve or only begin their career in PR and #communications. And here they are 👇 💫 Believe that nothing is impossible. With a dream and a goal, anything can be achieved through perseverance, no matter how unattainable it seems. Trust in your vision and your ability to turn the impossible into reality. 🚀 Proactivity. In #PR, we expect more than words and desires; we expect actions and the courage to independently make decisions and do what is right. This means having the freedom to act, coupled with responsibility. 🤹 Flexibility. Change is constant, especially in financial markets, where everything can shift in an instant. The ability to transition between tasks and adapt to new conditions is vital. 💡Sincere Interest. Cultivate a culture of engagement by motivating yourself and your team to find value in every task. Promote genuine curiosity by posing insightful questions to clients and colleagues. 🪷 Anti-stress. Understand that PR is not a typical desk job. Information flow isn’t confined to a 9 to 5 schedule. Be ready for tight deadlines, multitasking, swift problem-solving, and constant interaction with journalists. https://lnkd.in/daYGEYEn

Yes to this! 🙌 I'm a strong advocate for the power of cross-sector expertise. It brings fresh perspectives and innovative thinking to organisations that are determined to stay ahead of the curve. Plus, the exciting challenge of applying your skills in a new sector often fuels even greater drive and energy from day one. #Innovation #Growth #CareerDevelopment

At least once per week, I receive messages asking me to join a communications team or recommend specialists. The evidence is clear: Head of Communications job openings have recently increased by 300% on LinkedIn (😳 see below). Additionally, a survey conducted by the Public Relations Society of America (PRSA) found that 75% of employers struggle to find candidates with the necessary skills and experience. 👀Despite this high demand, top talents in the communications field often find themselves searching for jobs for months. I know a few myself! This paradox highlights a critical issue: the severe gap between demand and supply in the communications talents. Meanwhile, I'll share some interesting job offers in Communications in the comments.

https://lnkd.in/gReP-BcC Also, journalists are increasingly being favoured for high-profile communication roles, while professionals from agencies find it challenging to land comms roles without at least 7-8 years of experience. "Journalists from national publications are preferred for public affairs roles. There are not many opportunities in the communications industry. Adding to this, any day a journalist will get preference over an agency folk or someone in the corporate sector. Journalists also get paid much better for the comms role, which was one of the key findings from our Salary Survey. This trend creates competition for agency professionals and those in the corporate sector," says Shashank Bharadwaj, Founder & Managing Partner - WebX Integrated Marketing Solutions and CommsJobs.in. Economic instability, industry shifts, and evolving job descriptions seem to be accelerating this trend. "Today, it’s all about cross-functional experience. There is a huge demand for roles focused on “people and culture,” which combine internal communications, Diversity and Inclusion and HR. Another role that is really in demand is public affairs. Due to the changing dynamics in government, politics, and geopolitical situations, journalists are increasingly preferred for this role. There is also an increasing preference for journalists for the role of a content director which is further contributing to this trend," says Bharadwaj. #Communications #InternalCommunications #PublicRelations #PublicAffairs #Journalists #SalaryTrends #India

This post below needs to be shared for the people in the back! I can’t tell you how many times I’ve been passed up for a job or told I don’t have the “industry” experience when in fact, I have something more important - the fundamental skill set and ability to learn and pivot quickly. I mean, if I took and passed TWO Bar exams in one shot, I’m pretty sure I can be a successful comms pro in _______ (insert your industry here). It baffles me when I hear recruiters or hiring managers tell me “Sorry, but…” It’s also laughable because we all know what they’re really looking for is your “little black book” of journalist contacts. While that may work for some aspects of the work, it is a flawed strategy because if we know anything about the media, it’s that it’s a perpetually evolving industry, shuttering publications, merging others, and constantly forcing journalists to move around in a way that’s not sustainable for PR people to develop and nurture relationships. The real question is, “What’s your strategy for getting X company visibility when reporters aren’t writing”. Comms (aka PR like it’s often mislabeled) is not the PR our parents once knew. In fact, it’s not even just PR, the role and scope has expanded and stretched so much to include so many other tactics. Hiring for these roles should reflect that.