Hindira Communications

6 Tips for Lasting Partnerships #1 Keep in Touch Regular communication, both online and offline, is key to building strong partnerships. Stay connected with clients even after your project concludes to keep the relationship thriving. #2 Not Everything Needs Payment While many projects require compensation, offering occasional bonuses or going the extra mile can strengthen bonds and foster goodwill with clients. #3 Ask for Feedback Requesting feedback demonstrates your commitment to continuous improvement. Clients will value your efforts to deliver better results in future collaborations. #4 Be a Valuable Resource Share useful insights or updates about your client’s product or campaign. Strive to be their go-to source for timely and reliable information. #5 Work with Aligned Clients Partnering with clients who share your values or goals makes maintaining relationships easier. When you genuinely appreciate their products or campaigns, building meaningful connections feels natural. #6 Be Professional If your social media is part of your work, manage it thoughtfully. Use respectful language when posting sponsored content or engaging with clients, ensuring your online presence is polished and well-maintained. #HindiraCommunications #HindiraInsights #PRTips #prinsights

6 Tips for Building Personal Branding #1 Find Your Unique Selling Point (USP) What’s your biggest strength? Writing pantun, sharing parenting advice, dancing, loving K-dramas, or studying to become a doctor? Once you know your USP, focus on creating content that showcases it. #2 Stay Consistent If you’ve been creating content around K-dramas, keep it focused. Even if you post about food, try to tie it back to K-dramas (like ramen dishes). Avoid unrelated topics, like financial tips, which could confuse your audience. #3 Define Your Audience Your audience will shape your visuals, fonts, and content style. For example, if your audience is Gen Z, use bright colors like yellow, orange, red, or purple. For Baby Boomers, opt for more traditional colors like beige, gray, or blue. #4 Be Authentic Your USP might not be the next viral trend, but don’t feel pressured to change paths. Staying true to yourself will help create a unique, personal brand rather than just chasing trends. #5 Build an Online Presence Align your brand message and visuals across all platforms, from your website to social media. Position yourself as a go-to resource in your area of expertise, such as parenting. #6 Offer Pro Bono Services Offering pro bono services can boost your personal brand. Not only does it have a positive impact, but it also enhances your reputation. Plus, it might attract brands interested in working with you in the future. #HindiraCommunications #HindiraInsights #PRTips #prinsights

6 Tips for Influencers to Manage Client Expectations #1 Add Contact Info to Your Bio Not every client knows you personally, so remember to include complete contact details in your social media bio. If you list an email, check it at least twice daily. Avoid using an email that you only check weekly; this could lead to missed opportunities with potential clients. #2 Check DMs Regularly if No Contact Info For influencers without contact info in their bio, clients may reach out via DM. However, Instagram often sends DMs from unknown contacts to a "request" folder. Be sure to check your message requests regularly. #3 Respond Quickly There’s nothing more frustrating for clients than delayed responses, especially during an active project. If you're not the type to check WhatsApp frequently, consider designating someone to help with communication. Aim to respond within an hour at most. #4 Be Polite Not every client is easy to work with, but remember that your income comes from them. Always stay polite when addressing their requests. If something doesn’t align with the initial agreement, explain it calmly and professionally. #5 Organize Your Documents The first document clients often see is the invoice, so ensure it’s well-organized, clear, and contains all necessary information. Avoid errors; a poorly formatted invoice or typos can create doubts about the quality of your work. #6 Read Briefing Documents Carefully Professional clients usually provide all necessary details in a briefing document. Read it thoroughly before asking questions to avoid bringing up information already covered. #HindiraCommunications #HindiraInsights #PRTips #prinsights #Influencer #Influencertips

Journalists vs. Influencers: Complementary Forces in Branding While journalists and influencers have different roles in the media landscape, both are essential for building a brand's presence. Journalists provide credible news coverage and in-depth analysis, helping to establish trust and authority. Meanwhile, influencers connect with audiences on a personal level, sharing relatable stories and recommendations that resonate with their followers. Together, they create a comprehensive strategy for engaging consumers and enhancing a brand's visibility and reputation. #1 Purpose - Journalists: Their primary purpose is to report news and provide factual information to the public. They focus on investigative reporting and delivering unbiased content. - Influencers: Their main goal is to connect with audiences through personal stories, opinions, and lifestyle content. They aim to build a following and engage their audience, often promoting products or brands. #2 Content Creation - Journalists: They create content based on research, interviews, and verified sources. Their work adheres to ethical standards and journalistic integrity. - Influencers: They produce content based on their personal experiences, preferences, and creativity. #3 Audience Engagement - Journalists: They engage with their audience primarily through news articles, reports, and broadcasts, focusing on delivering information rather than personal interaction. - Influencers: They actively interact with their audience through social media platforms, encouraging comments, likes, and shares, and often responding directly to followers. #4 Monetization - Journalists: Typically earn a salary from their media organizations and may also receive freelance fees for specific articles. - Influencers: Often make money through brand partnerships, sponsored content, and affiliate marketing, relying on their follower base for income. #5 Editorial Independence - Journalists: Generally have a duty to report objectively and maintain editorial independence, adhering to guidelines set by their news organizations. - Influencers: They have more freedom in their content creation but may face pressure from brands for positive representations in their posts. #HindiraCommunications #HindiraInsights #PRTips #prinsights

Key to a Successful Press Conference A successful press conference is more than just making an announcement; it's about engaging with the media and stakeholders. Along with an engaging event theme, diverse speakers, timing and location, and appreciation for journalists, here are several other key components that contribute to a successful press conference. Engaging Format Use an interactive format, such as Q&A sessions, live demonstrations, or multimedia presentations. This keeps the audience engaged and makes the information more memorable. Area for Exciting Activations Create spaces where journalists can directly try out products or participate in engaging activities related to the event. Ensure that each activation area is connected to the products or campaigns being introduced that day. Media Kit Preparation Prepare a comprehensive media kit that includes press releases, high-resolution images, and background information about the topic. This makes it easy for journalists to cover the story effectively. Follow-Up Communication After the event, follow up with attendees and the media. Send thank-you notes, share additional resources, and provide a summary of key points. This reinforces the message and builds relationships for future engagements. #HindiraCommunications #HindiraInsights #PRTips #prinsights

Shifting Careers: From Journalist to PR Transitioning from journalism to PR can be exciting but also challenging. Both fields involve storytelling, but PR requires a change in mindset and skills. With many media outlets closing and layoffs impacting journalists, PR can provide more stability and growth. Here are some key points to consider: #1 Transferable Skills Your writing, storytelling, research, and media connections give you a head start in PR. #2 Shift in Mindset Former journalists need to move from neutral reporting to strategic messaging that aligns with brand goals. You'll also need to be proactive in creating media opportunities rather than just reporting events. #3 Learn New Skills You'll need to develop skills in crisis management, pitching, and event planning. Understanding how to manage client relationships and expectations is also essential. #4 Collaboration & Teamwork In PR, you’ll work closely with clients, marketing teams, and leadership to build brand reputation and long-term relationships. #5 Long-term Focus PR also requires ongoing engagement to maintain brand image, not just one-time stories. #HindiraCommunications #HindiraInsights #PRTips #PRInsights

Calculating the Right Media Attendance We understand that every agency wants to win accounts, which often leads them to set high KPIs just to attract attention. But is this the right approach? Is quantity more important than quality? In today’s landscape, with many media outlets shutting down, achieving high media attendance has become increasingly challenging. Those that remain active are also more selective about attending offline events. So, how can we convince clients to set lower media attendance targets? First, it’s important to clarify that more attendees don't necessarily result in better media coverage. For example, if the KPI is 50 attendees, we may need to invite 80 media outlets, including lower-tier ones. However, with a KPI of just 15, we can focus on inviting 30 quality outlets and be more selective. Top-tier media typically produce multiple articles—covering press releases, event activities, and interviews—while smaller outlets often rely only on the press release. A higher KPI also means the client must allocate a bigger budget for the venue, F&B, and goodie bags, but these additional costs don’t always lead to better coverage. It's important to help clients understand that bigger isn’t always better. Let clients know that information will still be widely distributed through press releases. Even with a smaller attendance KPI, the release can still reach a broad audience. This way, even with just 20 attendees, we can aim for 30 media coverages. Lastly, it's crucial to explain the current media landscape. Help clients understand the challenges media outlets face in Indonesia—such as layoffs and closures—and how difficult it is for them to stay afloat. Showing this knowledge will help clients appreciate the current situation and adjust expectations accordingly. #HindiraCommunications #HindiraInsights #PRTips #PRInsights

Being a PR professional with a background in communication studies definitely offers an advantage, but it doesn't guarantee career success, as many factors contribute to becoming a good PR. As an architecture graduate, I can say that there's always a way if you're willing to learn new things. It might be intimidating for technical graduates to enter the communication field, which requires strong communication and interpersonal skills. However, Salshabilla Permata Hersananda, who has both a bachelor's and master's degree in communication, said that even communication graduates have a lot to learn, especially in practical fieldwork. In the end, there's always something new to learn when entering the working world. The key to success is simple: no matter how good your grades were in college, they don't determine your success at work. Remember to stay humble and be ready to learn new things from senior colleagues. Empty your 'bucket' to make room for more 'water,' and be prepared to discover new things different from all the theories you learned. #HindiraCommunications #HindiraInsights #prtips #prinsights

The Paradox of Choice When faced with uncertainty, people tend to offer more options, making decisions harder to make. This creates what's known as the paradox of choice. Psychologist Barry Schwartz introduced this concept, suggesting that the more options we have, the less satisfied we feel with our decisions. This happens because having too many choices requires more mental effort, leading to decision fatigue and increased regret over our choices. This issue is increasingly relevant in today's world, where numerous options are easily accessible. More choices often lead to greater difficulty in determining what is truly best. Rather than enhancing our freedom to choose, the paradox of choice indicates that having too many options can actually limit our freedom. Several strategies for making better decisions: #1 Simplify your options. Narrow down choices early to simplify decision-making. #2 Clarify your desires. Before delving into choices, ask yourself, "What do I really need?" #3 Aim for 'Good Enough'. Focus on meeting your needs rather than chasing perfection. #4 Avoid overthinking. Recognize when you're overanalyzing and trust your initial instincts. #5 Trust your intuition. Pay attention to gut feelings about decisions; they can be valuable. #6 Embrace some regret. Regret is natural and doesn’t always indicate a bad choice; it's part of being human. #7 Practice gratitude. Appreciate what you have rather than dwelling on what you don't. These strategies can help navigate the challenges posed by the paradox of choice, making decision-making more manageable and satisfying. #HindiraCommunications #HindiraInsights #prtips #prinsights

Journalist Writing Competition This activation is designed to increase journalists' enthusiasm to attend the event and produce more high-quality articles. Here are several things to remember when organizing a smooth writing competition for our media friends: - Create a clear mechanism that includes the main theme for the competition, what kind of information should be included, and who can participate. - Don't forget to add the PIC contact, submission deadline, and when we'll send the winners' prizes. - Include terms and conditions specifying that winners should be contactable within 2 x 24 hours, and that the decision of the winners is final and cannot be contested. - To boost journalists' enthusiasm, be sure to list the prizes. - Once the winners are chosen, make a public announcement that everyone can see. #HindiraCommunications #HindiraInsights #prtips #prinsights #journalists #writingcompetition #journalistwritingcompetition