Himani Alka Singh’s Post

What skills are essential for a career in PR? After noticing many PR enthusiasts on our inbox hoping to join us someday, here are 10 essential qualities for successful PR careers: ✓Communication (Written and Verbal) ✓Media Relations ✓Writing skills ✓Research and analysis ✓Social media savvy ✓Crisis management ✓Creativity and problem-solving ✓Time Management & Organization ✓Teamwork and collaboration ✓Data analysis and measurement Even with more rising skill needs, our industry offers a dynamic and rewarding career path. We hope this is helpful to you in growing yourself. #makingbrandsspark

Of course, I'm not going to leave you. I promised to share the ills in the PR industry, but today has been one of the most tedious days as I had so much on my plate. However, as a good PR practitioner, I must always show up and deliver what I have promised you, my dear reader. The first issue in the PR industry is the recruitment of untrained personnel (in terms of education and professional experience) into the profession. I have seen someone with no media background, no PR or communication experience, nothing related to the profession, parading himself as a "PR Manager." I can only imagine the fate of the company when it's faced with a crisis. People like this, sometimes, with no background knowledge of the job, can just become liabilities and contribute to the downfall of the organisation’s reputation and image. I'm not saying you SHOULD employ someone with a PhD in PR to become your PR manager, nor am I saying you SHOULD hire someone with 100 years of experience in the role. All I'm saying is that you MUST do one of the above, honestly. It doesn't cost anything – maybe it does – but it is something you should do for the good of your organisation. Learn to hire the right person for the job. Join me as I share another issue tomorrow. I'm NWANKWO, Grace Chinasa. I'm a PR practitioner/Communication Officer and Development Content Creator/Curator. I'm on a 31-day LinkedIn challenge; join me as we ride beautifully. Regards, Clients' Doctor #DAY17 #LINKEDIN #CHALLENGE #31DAYSCHALLENGEWITHCHINASA #PR #CLIENTS

Ever thought about breaking into the PR industry? Or have you recently graduated and are looking to start a career in public relations? 🚀 Our CEO, Matías Rodsevich, recently shared his journey and essential tips in a new YouTube video, "Working in Public Relations: All You Need to Know Before Getting a PR Job." From his beginnings as a PR intern to working as an in-house PR executive at various companies, and finally, founding his own firm, PRLab, Matias covers it all. 🌟 Don't miss out on his valuable advice and insights into the world of PR. Whether you're a newcomer or looking to advance your career, this video is a must-watch! #PublicRelations #PRLab #CareerAdvice #PRTips #TechPR

There is a lot of communication that goes on between journalists 📰 and public relations (PR) professionals, which is why it’s common for many journalists to leave media to join the PR world. But the transition might not be as easy as you think. As a former journalist and current PR pro, here are some tips I can provide those who are looking to make the jump. 📚 Study your PR 101. While media relations and outreach is a part of PR, it’s not the only part. Get to know the fundamentals like internal communications, strategy development, thought leadership, crisis communications and digital media. 👨🎓 Once you’ve done that, fill in your gaps. Find where you could use more experience and search for opportunities, including pro bono work, to increase your skillset. 🏫 Look for ways to upskill. There are lots of thought leaders you can follow to gain helpful tips and insight. My favorites are Michael Smart, Gini Dietrich and Ann Wylie, CSP. You can also search for free certifications. Muck Rack has a great series. 🤝 Build your network. As a journalist, you’re receiving pitches from PR people on a daily basis. Use your contacts to develop relationships and pick their brain on the PR world. 🔎 Look for the right opportunity. When you make the jump, you want to make sure it is the right fit and that your skills will be utilized in a way that will help you be successful. 📕 Understand your strength as a storyteller. PR revolves around the story you are telling about your client/employer. As a journalist, you should already have the fundamentals, you just need to translate it into a way that works for PR. #publicrelations #media #journalism

PR Pros, Are You PR'ing Yourself Effectively? I see so many mid-level PR CVs with broad, generic descriptions like “media relations” and “drafting press releases.” While these are important, they don’t make you stand out in a crowded field. Here’s how to make your CV shine: ✨ Showcase Achievements: Highlight awards, like “Best ESG Campaign” at the PR Moment Awards 2022, and quantify results: “Increased media coverage by 80% annually.” 📈 Detail Strategic Impact: Talk about specific projects and your role. “Formulated a campaign strategy boosting market share by 40%.” 🗣️ Highlight Relationships: Mention top-tier media connections and client testimonials. “Secured a client’s first feature in The Times.” 🔍 Include Professional Development: List certifications, key seminars, and speaking engagements. “Advanced digital PR certification completed.” 💡 Don’t Forget Your Digital Footprint: Link to your online portfolio and LinkedIn profile. Tip: Keep a record of your wins and client feedback. It’ll make updating your CV and negotiating promotions a breeze! Your CV is your best self-promotion tool—make it work for you! 💪 #PR #CareerTips #CVWriting #JobSearch

https://lnkd.in/gReP-BcC Also, journalists are increasingly being favoured for high-profile communication roles, while professionals from agencies find it challenging to land comms roles without at least 7-8 years of experience. "Journalists from national publications are preferred for public affairs roles. There are not many opportunities in the communications industry. Adding to this, any day a journalist will get preference over an agency folk or someone in the corporate sector. Journalists also get paid much better for the comms role, which was one of the key findings from our Salary Survey. This trend creates competition for agency professionals and those in the corporate sector," says Shashank Bharadwaj, Founder & Managing Partner - WebX Integrated Marketing Solutions and CommsJobs.in. Economic instability, industry shifts, and evolving job descriptions seem to be accelerating this trend. "Today, it’s all about cross-functional experience. There is a huge demand for roles focused on “people and culture,” which combine internal communications, Diversity and Inclusion and HR. Another role that is really in demand is public affairs. Due to the changing dynamics in government, politics, and geopolitical situations, journalists are increasingly preferred for this role. There is also an increasing preference for journalists for the role of a content director which is further contributing to this trend," says Bharadwaj. #Communications #InternalCommunications #PublicRelations #PublicAffairs #Journalists #SalaryTrends #India

Here are a few tips for those starting their first job in Public Relations.  What's the best Advice you were given? Starting your first job in Public Relations? Congratulations. This new chapter in your career could bring various challenges and opportunities. Let's dive into a few tips to help you kick-start your PR journey with confidence. Drafting press releases will become second nature to you. Remember always to be accurate, factual, and relevant! Ask yourself who your target audience is and what makes them tick. Also, keep it newsworthy, short, and sharp for the busy journalist's eye. You will be juggling multiple accounts, so strong organisational skills are a must. Start your day with a to-do list, keep your team in the loop, and manage expectations realistically. Presentations will become a crucial part of your role. With practice and time, your presenting skills will grow. Remember to be yourself, keep the audience engaged, and deliver your key messages clearly. Finally, the art of account management is a cornerstone of agency work. Learn to adapt to the person you are dealing with, understand their needs, and always be honest. It's about building strong relationships! Remember, these are just the first steps in your journey. Soon, you'll become one of the most trusted advisors in your field. Enjoy the ride! #PRCareer #PublicRelations #CareerAdvice Find a link to our blog post in the comments below:

DAY 1: I'm not sure Public Relations is For Me😪 Why specialise in Public Relations? What about Journalism, Broadcasting, and other fields? This was the question our Dean posed to us. Trust us to have diverse answers, each reflecting our unique perspectives. He continued, "One crucial aspect of Public Relations is learning to manage your internal publics effectively." This resonated with me deeply. An organisation can crumble if it fails to manage its internal publics well. While external publics are important, you can't step outside without first coming from within. Makes sense, right? Internal publics include employees, the management board, shareholders, and volunteers. External publics consist of the media, customers, suppliers, government, and others. When you analyse these groups, it's clear that one is inherently part of the organization, closer and more integral than the other. As an aspiring PR officer or a current practitioner, it's essential to understand your internal publics, work closely with them, delve into their minds, and win their trust. Be open to their feedback, criticism, and growth, because they're like your underwear. If you don't treat them well, you'll end up with problems that everyone can notice. Neglect them, and your reputation will suffer externally. #31dayschallenge #linkedin #challenge #July #pr #publicrelations #clients Regards, Your Clients Doctor (PR) NWANKWO, Grace Chinasa

A communications degree is widely regarded as a solid basis for a career in Public relations (PR); nevertheless, many PR positions also accept people with degrees in marketing, media, or journalism. This raises the question of whether a communications degree is sufficient for a PR career. Want to learn more about planning a career in PR? Click the link here to read the full article: https://lnkd.in/gZjAF_gQ #PublicRelations #syncpr #communicationsdegree

Here are a few tips for those starting their first job in Public Relations.  What's the best Advice you were given? Starting your first job in Public Relations? Congratulations. This new chapter in your career could bring various challenges and opportunities. Let's dive into a few tips to help you kick-start your PR journey with confidence. Drafting press releases will become second nature to you. Remember always to be accurate, factual, and relevant! Ask yourself who your target audience is and what makes them tick. Also, keep it newsworthy, short, and sharp for the busy journalist's eye. You will be juggling multiple accounts, so strong organisational skills are a must. Start your day with a to-do list, keep your team in the loop, and manage expectations realistically. Presentations will become a crucial part of your role. With practice and time, your presenting skills will grow. Remember to be yourself, keep the audience engaged, and deliver your key messages clearly. Finally, the art of account management is a cornerstone of agency work. Learn to adapt to the person you are dealing with, understand their needs, and always be honest. It's about building strong relationships! Remember, these are just the first steps in your journey. Soon, you'll become one of the most trusted advisors in your field. Enjoy the ride! #PRCareer #PublicRelations #CareerAdvice Find a link to our blog post in the comments below: