Harry Goodman’s Post

What should a brand do when they are already popular? Well, we can't speak for everyone, but Monzo used their popularity, to gain more popularity. They launched their biggest campaign to date. The sharp cuts and colour changes, equates Monzo with an emotion - happiness, bliss, success. It follows a classic us vs them formula carefully masked under a witty tone. What do you think of the Monzo campaign? #monzocampaign #digitalbankmarketingcampaign #usvsthem #webzenia #ourinsights

👨🦰 How to Get Thousands of Users for Free: A Growth Hack from Monzo Bank 🏦 Here’s a clever growth hack from the UK’s online bank, Monzo Bank, that helped them rack up tens of thousands of new registrations. When Monzo first started issuing credit cards, they ran into a little problem—demand was high, but physical delivery took time, which created a waitlist. Instead of seeing it as a drawback, their marketing team flipped it into an opportunity. They introduced a "waitlist tracker" where users could see their position in line. And here’s the kicker—you could jump ahead by referring friends. The waitlist became an online game, and the referrals came pouring in. What started as a delivery bottleneck turned into a viral marketing strategy. Monzo has used the system to encourage signups and to grow from 0 to 250,000 users within two years. And the best part? You can apply this tactic to all kinds of businesses. Give it a try! #growthhack

The hot pink bank card that’s taken over a generation… 👛 Of course, I’m talking about Monzo — the “neobank” that’s quietly dominated the millennial market with its friend-centric features and approachable, emoji-laced comms. With a personalised analytics dashboard, hyper-convenient payment tools and an automated spending round up after every holiday — Monzo provides a level of control and visibility that borders on gamified. But how have banks like this changed our relationship with money? And how will their brands age alongside their cohort of users? Flick through the slides below for a preview, or read my piece in full over on #HowWeThink. The link is in the comments 👇 #gamification #mobilebanking

It’s very rare that I stumble upon an ad that exemplifies 2 learning points I am teaching in my course How To Do Semiotics in Seven Weeks. But this Monzo ad does just that. It uses a form of ironic juxtaposition to cast money in a different and a difficult light. One of the humour types we broached in my BBC study. It also plays upon the NOTNESS (often meaning comes as much from what something is NOT as from what it IS!) of money being frustrating and particularly getting access to money from retail banks. The customer service is a total nightmare, as my poor Mum recently experienced with NatWest. A number of banks have sought to position themselves as the challenger brands over the years and distinguish themselves from a general run of banks from Egg to First Direct to Kahoot to Metro to Starling then of course a slew of fintech rivals like Revolut too. I can't believe this direct attack on conventional money hasn't been done before, but I can't actually remember a campaign that does it. I wonder how well this is working for the brand, but if it capitalises on the generalised frustration it can't be doing bad, cause there's a lot of it around: https://lnkd.in/ebnzwdup #semiotics #ads #humour #notness #banks

Sausage rolls from an ATM? Monzo's latest campaign is turning heads. Here's why it matters: Unexpected partnerships work ↳ A digital bank + Greggs = attention-grabbing combo Data drives decisions ↳ Monzo customers spent £70m at Greggs in 2023. They followed the money. Mutual benefits are key ↳ Monzo gets subscriptions, Greggs gets foot traffic. Win-win. Simplicity sells ↳ Free weekly treats for subscribers. Easy to understand, easy to love. Results speak volumes ↳ 80,000+ customers claimed free sausage rolls. That's engagement. The takeaway? Successful campaigns don't need big budgets. They need smart data, the right partners, and a dash of creativity. What unexpected partnership could boost your brand? #marketingstrategies #creativecampaigns

🍑 Money never felt so Monzo 🍑 Monzo Bank launched its first above-the-line campaign in five years and I LOVE it. Why?... It shifts a traditionally left-brain, rational thinking sector into the right-brained realm of intangible 'feelings'. It's rare to see a banking brand equate financial decision-making with emotions, but Monzo does it exceptionally well. 💡 INSIGHT: Money management doesn't make people feel good. The campaign highlights the pain points, stress, tedium, and friction commonly associated with money management, positioning Monzo as the solution—effortless, exciting, and positive. The ad features a series of beautifully shot vignettes juxtaposing love and hate, anger to warmth, to the terrifying and enjoyable. (TV ad in the comments)

Ever wondered how Monzo Bank went from fintech disruptor to a household name? Spoiler: it’s not just the hot coral cards! 🎨💳 Monzo’s marketing team is doing some seriously cool stuff, and this year they’ve DOUBLED their marketing spend, seen a 31% increase in customers and…wait for it…reached profitability! 🤩 From shaking up the stuffy banking world with relatable, playful messaging to building a community that’s all in, Monzo’s showing us that bold moves and customer-centricity pay off big time. Curious to know how they’re doing it and what you can learn for your own brand? 👀 👉 Our latest article is giving you the inside scoop on EXACTLY that. Check it out here https://lnkd.in/eSxddnBA #Monzo #MonzoMarketing #MarketingStrategy

Monzo Bank just turned their data into delicious, contextually relevant, genius! Today they unveiled the world's first Greggs Sausage Roll ATM! Why is this brilliant? 🥖 Data-Driven Decisions: Monzo analysed customer spending habits (remember Monzo Wrapped?) and discovered their customers outside London love Greggs. 🥖 Hyper-Relevant Partnership: They leveraged this data to create a unique partnership with a brand their customers adore. 🥖 Creative Marketing Campaign: The Greggs ATM isn't just a gimmick - it's a clever marketing campaign built on customer insights, and a rewards partnership that their customers will actually benefit from. Data-driven marketing strategies don't have to lack creativity - case in point and a job well done! #monzogreggspartnerships #datadrivenstrategies #clevermarketing

Monzo Bank are launching their first TV campaign in 5 years today, but I'd say more importantly it is probably their first proper brand campaign, ever. What we saw from half a decade ago was an attempt to demonstrate a list of features, very little story telling but full of product benefits. Useful in the right context but not enough to build a brand. And certainly not a platform for consistency that is compelling or unmistakable. Perhaps why there has been nothing in ATL since? An extremely common recent occurrence for tech and DTC brands is growing at an extraordinary rate and then reaching plateau. Performance marketing not quite generating the required growth they are used to and no real long term strategy to create lasting brand demand to keep it going. The weaning process seems to be a difficult one, and without decent marketing strategy something that doesn't ever materialise meaningfully. No knowing how successful this campaign will be at this point but it does look clear that AJ Coyne and Uncommon Creative Studio are using the existing brand cues and building a platform they can own as a brand and create a level of simple consistency for longevity. #brand #platform #creative #growth #banking #finance

Is this the smartest notification a bank can send? 'You're spending less! So far, you've spent about 5% less than this time last month due to a fall in Bills...' Ever wonder what kind of marketing this is? You're not alone. I’ve been curious too, trying to figure it out! Here’s the deal—it’s more than just a message. It’s strategic. Here’s why Monzo sends notifications like this: It’s personalized → They’re tracking your spending patterns. It’s engaging → They want you to open the app and check your progress. It’s helpful → They’re giving insights, showing they care about your financial health. It’s smart marketing → They’re reminding you of their value as a bank that’s got your back. This isn’t just about numbers; it’s about connection. Personalization makes it relevant. Engagement keeps you involved. Insights build trust. And that’s why these notifications work. It’s not just marketing; it’s building loyalty in real time. So next time you get one of these, you’ll know—it’s not random; it’s smart." Shoutout to Monzo for making finance feel personal. 🧡 What’s your take on notifications like this? Helpful or just noise? Let me know!" #CustomerExperience #MarketingStrategy #PersonalizedMarketing #UserEngagement #FinanceTips #BrandLoyalty #Monzo #DigitalBanking