VISHNU RAVI ✅’s Post

Is your content in a slump? It’s time to take a page from Monzo’s playbook. Monzo is a UK-based online bank. While it entered the digital banking space early, it competed against major institutions. In December 2023, Monzo achieved a major win with a campaign that engaged 5 million users! 🌟 How? By leveraging internal data to tell stories. As a bank, Monzo has a treasure trove of insights into how people spend their money. These numbers became content gold when Monzo rolled out a Year in Review experience in its app. Here are some examples of personalized insights users could see: 👨🏾🤝👨🏻 Top spending categories 👨🏾🤝👨🏻 Records (who’s in the top 5% of spenders at Domino’s?) 👨🏾🤝👨🏻 Preferred merchants 👨🏾🤝👨🏻 Their year summed up as an ‘era,’ a fun way to turn them into main characters 👨🏾🤝👨🏻 Financial goals The experience is fun, colorful, and in tune with the bank’s youthful persona (check the comments for a video that shows the Year in Review experience in action!) That’s not all. Monzo’s Year in Review had a shareable button (look up #YearInMonzo on X/Twitter). Users had a blast sharing everything from their favorite merchants to their most shameful purchases. It’s the definition of a content win! What can we learn from Monzo? 👉 Your internal data is content gold! Turn it into original research or stories only you can tell. 👉 People crave highly personalized experiences. Make them the hero of the story. 👉 Maximize your impact by incorporating social sharing. Data is the key to telling powerful stories that engage and convert. Tempesta Media can help plan your next content win. Start by telling us more about your current marketing efforts by taking our free assessment (link in the comments) 👇 #DigitalMarketing #ContentIdeas #PersonalizedMarketing

What’s the secret to Monzo’s rapid success in recent years? It’s all about their bright pink cards. Humans are naturally inclined to follow the crowd. Seeing someone with a distinctive Monzo card boosts confidence in the choice, even without rational evaluation. A study by researchers from the University of Groningen supports this concept. They found that people are more likely to litter if they see others doing it, showcasing the power of implied social norms. Monzo masterfully leveraged this social proof with their eye-catching cards. But they didn’t stop there. They also tapped into the principle of scarcity. Founder Tom Blomfield limited customer numbers at launch, creating a waiting list. This scarcity made the cards even more desirable. Monzo’s ‘Golden Ticket’ tactic took this further. Customers could invite just one friend to skip the queue, driving demand and boosting sign-ups. Monzo’s approach shows the power of visibility and scarcity. By making their product stand out and appear limited, they created a sense of urgency and trust. What are your thoughts on this? Comment below. [Image Source: Financial Times]

I missed this at the end of last year, but this is a fascinating read from Monzo Bank all about the creative process behind their "Year in Monzo" campaign. It's a deep dive we rarely see from brands. It's a campaign 'type' we're used to seeing now – but they remain popular with customers – so this is a great behind the curtain look at how Monzo sought the right balance between blend data with storytelling and foster unique customer experiences. A must-read for insights into creative collaboration and consumer engagement strategies. #marketing #creativity #B2Bold https://lnkd.in/d_ANmqRd

Wise sent me this email this morning telling them they're gonna give me back some money. Now that's when messaging + product + marketing works well in tandem. This is a prime example of how great fintech never loses their customer focus, despite their late growth stage. Something I'm always reminded to when I see get emails and messages from Ramp. And something I unfortunately see (A LOT) less when interacting with Monzo Bank customer service — slow response rates, even slower resolution times, etc. Companies like Wise are setting a precedent. This approach not only drives engagement and retention but works as a product/messaging differentiator in a competitive market. Doing this when you're late stage or public company is even more admirable.

It’s very rare that I stumble upon an ad that exemplifies 2 learning points I am teaching in my course How To Do Semiotics in Seven Weeks. But this Monzo ad does just that. It uses a form of ironic juxtaposition to cast money in a different and a difficult light. One of the humour types we broached in my BBC study. It also plays upon the NOTNESS (often meaning comes as much from what something is NOT as from what it IS!) of money being frustrating and particularly getting access to money from retail banks. The customer service is a total nightmare, as my poor Mum recently experienced with NatWest. A number of banks have sought to position themselves as the challenger brands over the years and distinguish themselves from a general run of banks from Egg to First Direct to Kahoot to Metro to Starling then of course a slew of fintech rivals like Revolut too. I can't believe this direct attack on conventional money hasn't been done before, but I can't actually remember a campaign that does it. I wonder how well this is working for the brand, but if it capitalises on the generalised frustration it can't be doing bad, cause there's a lot of it around: https://lnkd.in/ebnzwdup #semiotics #ads #humour #notness #banks

How Monzo Bank turned banking hot coral… 🔥 The go-to-market story of one of the UK’s top challenger banks was aimed at doing one thing. Turning customers ➡️ brand advocates. The first step? 💳 Generate buzz within existing networks. Monzo kickstarted word-of-mouth referrals by distributing pre-paid cards to influencers and enthusiasts, leveraging their strong offering. Add referrals to build a community 🗣️ When users downloaded the app, they were added to a waiting list. The only way to move up the queue was to refer friends, adding fuel to their word-of-mouth strategy. Keep the buzz going once they're customers 🔑 Monzo then distributed “gold tickets” (inspired by Willy Wonka) to customers, allowing them to invite friends to skip the waitlist and gain instant access to Monzo. Today, around 80% of Monzo’s customer acquisitions come from their referral program, with the remainder driven by paid media. 💸 AJ Coyne recently said on the Uncensored CMO - Monzo customers are true advocates, being seven times more likely to use the word "love" when talking about Monzo compared to any other bank. #growthmarketing #fintech #brand

Monzo Bank just turned their data into delicious, contextually relevant, genius! Today they unveiled the world's first Greggs Sausage Roll ATM! Why is this brilliant? 🥖 Data-Driven Decisions: Monzo analysed customer spending habits (remember Monzo Wrapped?) and discovered their customers outside London love Greggs. 🥖 Hyper-Relevant Partnership: They leveraged this data to create a unique partnership with a brand their customers adore. 🥖 Creative Marketing Campaign: The Greggs ATM isn't just a gimmick - it's a clever marketing campaign built on customer insights, and a rewards partnership that their customers will actually benefit from. Data-driven marketing strategies don't have to lack creativity - case in point and a job well done! #monzogreggspartnerships #datadrivenstrategies #clevermarketing

💸 Money never felt like Monzo Bank, but then again, isn't that what every bank says... Monzo are back with their newest UK-wide ad campaign 💰 highlighting the negative and stressful feelings associated with money management. 1️⃣ First things first, I think we can all agree that unless you're a billionaire, money can feel incredibly stressful, negative, and everything in between! So, Monzo have definitely got that part right ✅ 👉 The campaign, titled 'Money Never Felt Like Monzo' juxtaposes the negative emotions you feel with money against the positive ones you feel when using Monzo. For example: 😳 Nails on a chalkboard feels like money, whereas, a harpist 🎶 playing a gentle strum feels like Monzo! It's actually a really good campaign 👏 but I do wish they elaborated on one thing in particular ⬇ At no point in the advert, do they tell you how Monzo makes money feel better or how they're better than your average high-street bank 🏦 🧠 I would've loved to see a brief voice-over explaining why Monzo are better for you and better for your money. Other than that, I do think it's a great campaign - a huge congratulations to Uncommon Creative Studio 👏 🧠 What do you think of this campaign? Share your thoughts below! 📲 And whilst you're here, why not drop me a follow for more: ✅ marketing insights ✅ social media tips ✅ creative campaigns ✅ and more! Or if you're in need of creative services, let's connect and see how I can help build your brand! #marketingagency #creativeagency #monzo #marketingcampaign #marketinginsights #socialmediainsights #creativecampaigns #brandcampaigns #marketing #monzobank

The Secret to Effective Credit Card Campaigns in Fintech 🔑💳 In the fast-evolving world of fintech, creating high-impact credit card campaigns isn’t just about flashy offers—it’s about understanding the customer journey and making every interaction count. Here’s what I’ve learned while working on campaigns: 1️⃣ Personalization Drives Results: Customers engage more when the offer feels tailored—like a credit limit boost or rewards for their lifestyle. 2️⃣ Timely Touchpoints Matter: Reaching customers at the right time (think: milestones or festive seasons) can amplify impact. 3️⃣ Omni-Channel Wins: Email, SMS, and WhatsApp—campaigns that work seamlessly across platforms build stronger connections. Fintech campaigns succeed when they combine strategy, timing, and customer focus. What’s your go-to strategy for driving results? #FintechMarketing #CreditCardCampaigns #CustomerAcquisition #DigitalGrowth #MarketingStrategy

What should a brand do when they are already popular? Well, we can't speak for everyone, but Monzo used their popularity, to gain more popularity. They launched their biggest campaign to date. The sharp cuts and colour changes, equates Monzo with an emotion - happiness, bliss, success. It follows a classic us vs them formula carefully masked under a witty tone. What do you think of the Monzo campaign? #monzocampaign #digitalbankmarketingcampaign #usvsthem #webzenia #ourinsights