Taylor Dunn’s Post

If you are wondering where the best place is to delight your customers, the answer is everywhere. There’s no use in having a fantastic product if your brand, positioning, product messaging, and website don’t communicate your value and don’t convert prospects to leads and demos. Nor is it great if you have pulled the wool over everybody’s eyes with a marketing machine to die for, and your product is full of friction, is slow, and needs documentation and training even to use. The churn will burn. Delight should be everywhere. Think about brands that put effort into delight everywhere. I remember receiving my Monzo Bank card in the post. It was just an envelope, but a little message on the flap raised a smile. It was not expensive. It was just considered. Monzo thought about me, the customer and my loyalty edged up a notch. Again. Imagine the compounding interest of thinking about every touch point on the customer journey. Then ask yourself, “Does my agency or design team think about delighting the customer every step of the way, or are they, like most humans, taking the path of least resistance?” Money helps, but challenging yourself to think for a second costs nothing. Besides, if you don’t delight your customers, you’ll run out of money anyway. (And, dismounts the soapbox.) #b2b #customerjourney #marketing #product

Sausage rolls from an ATM? Monzo's latest campaign is turning heads. Here's why it matters: Unexpected partnerships work ↳ A digital bank + Greggs = attention-grabbing combo Data drives decisions ↳ Monzo customers spent £70m at Greggs in 2023. They followed the money. Mutual benefits are key ↳ Monzo gets subscriptions, Greggs gets foot traffic. Win-win. Simplicity sells ↳ Free weekly treats for subscribers. Easy to understand, easy to love. Results speak volumes ↳ 80,000+ customers claimed free sausage rolls. That's engagement. The takeaway? Successful campaigns don't need big budgets. They need smart data, the right partners, and a dash of creativity. What unexpected partnership could boost your brand? #marketingstrategies #creativecampaigns

How Monzo Bank turned banking hot coral… 🔥 The go-to-market story of one of the UK’s top challenger banks was aimed at doing one thing. Turning customers ➡️ brand advocates. The first step? 💳 Generate buzz within existing networks. Monzo kickstarted word-of-mouth referrals by distributing pre-paid cards to influencers and enthusiasts, leveraging their strong offering. Add referrals to build a community 🗣️ When users downloaded the app, they were added to a waiting list. The only way to move up the queue was to refer friends, adding fuel to their word-of-mouth strategy. Keep the buzz going once they're customers 🔑 Monzo then distributed “gold tickets” (inspired by Willy Wonka) to customers, allowing them to invite friends to skip the waitlist and gain instant access to Monzo. Today, around 80% of Monzo’s customer acquisitions come from their referral program, with the remainder driven by paid media. 💸 AJ Coyne recently said on the Uncensored CMO - Monzo customers are true advocates, being seven times more likely to use the word "love" when talking about Monzo compared to any other bank. #growthmarketing #fintech #brand

Monzo Bank have increased their marketing spend! Up by 167% as it posts its first profit… If you follow Monzo on LinkedIn, the marketing department are geniuses… It's exciting to see a smaller banking brand invest so heavily in brand awareness via social media. Monzo spent £58.5m on marketing last year, up from £21.7m the previous year. The budget last year was pretty decent to be fair!! Describing the 2024 financial year as a “hugely successful year for attracting new customers”, Monzo saw customer numbers rise 31% in 2023 to 9.7 million. And yet when times are tough, the marketing budget is the first to go. Next time you hear about a marketing budget cut, think of Monzo…! #Monzo #MarketingBudgets #Branding #Marketing #Awesomesauce

I missed this at the end of last year, but this is a fascinating read from Monzo Bank all about the creative process behind their "Year in Monzo" campaign. It's a deep dive we rarely see from brands. It's a campaign 'type' we're used to seeing now – but they remain popular with customers – so this is a great behind the curtain look at how Monzo sought the right balance between blend data with storytelling and foster unique customer experiences. A must-read for insights into creative collaboration and consumer engagement strategies. #marketing #creativity #B2Bold https://lnkd.in/d_ANmqRd

With customer #loyalty as fluid as shifting market tides, financial services and FinTech firms are facing a nuanced challenge: achieving #growth that not only keeps pace with change but also builds lasting #relationships. But it’s not just about numbers—it’s about smart, #sustainable, and #scalable growth. The secret weapon? Marketing technology (#MarTech). Consider this: 89% of #financial services leaders acknowledge that #digital #transformation is critical to staying ahead, yet 70% are struggling to implement effective strategies. The answer lies in MarTech—where #AI, #automation, and #data-driven insights meet growth. Here’s how the game is being played: - HSBC boosted conversions by 30% through AI-driven personalisation, tailoring their customer interactions across channels, from email to web, using deep customer insights. - PayPal saw a 25% jump in retention after adopting hyper-targeted campaigns powered by marketing automation, ensuring their messaging was as relevant as it was timely. - Lloyds Banking Group adopted an omnichannel MarTech strategy, aligning online and in-branch experiences to create a seamless customer journey. The result? A 15% increase in customer satisfaction and reduced churn. - Monzo Bank tapped into MarTech to turn social media into a community-building powerhouse. By analysing real-time data and engaging directly with their audience, Monzo increased their customer base by over 50% year-on-year. - Revolut harnessed the power of influencer marketing backed by robust MarTech tracking, leading to a 45% growth in the last quarter alone, showing that when data and creativity collide, the results are explosive. Need I go on? At our upcoming event, Utilising Marketing Technology to Fuel Growth in Financial Services & FinTech, we’ll dive into how leading companies are using these tools to fuel growth. Expect bold ideas, expect to challenge the status quo, and most importantly, expect to leave with actionable #insights to turn your #marketing strategies into tangible results. Whether you're looking to drive conversions, enhance customer experiences, or future-proof your growth, this event is your #roadmap to making it happen. The half day event is running on Thursday 7th November, 9am-2pm. There are still tickets available, you can register by clicking the link in the comments section. AdSmart from Sky Helen Owen Mickael Paris Katie McKinney Darren Cairns Laura Jenkins James Bridgman Anton Davies #MarTechInnovation #FinTechGrowth #DigitalTransformation #CustomerEngagement

What’s the secret to Monzo’s rapid success in recent years? It’s all about their bright pink cards. Humans are naturally inclined to follow the crowd. Seeing someone with a distinctive Monzo card boosts confidence in the choice, even without rational evaluation. A study by researchers from the University of Groningen supports this concept. They found that people are more likely to litter if they see others doing it, showcasing the power of implied social norms. Monzo masterfully leveraged this social proof with their eye-catching cards. But they didn’t stop there. They also tapped into the principle of scarcity. Founder Tom Blomfield limited customer numbers at launch, creating a waiting list. This scarcity made the cards even more desirable. Monzo’s ‘Golden Ticket’ tactic took this further. Customers could invite just one friend to skip the queue, driving demand and boosting sign-ups. Monzo’s approach shows the power of visibility and scarcity. By making their product stand out and appear limited, they created a sense of urgency and trust. What are your thoughts on this? Comment below. [Image Source: Financial Times]

A literal FOODBANK by Monzo Bank & Greggs 🌭 UK challenger bank Monzo recently set up a unique pop-up in Newcastle for a single day: an ATMmmm that dispensed Greggs sausage rolls instead of cash. As an added bonus, every 100th user of this special machine received a £50 Greggs High Roller gift card. Monzo's VP of Marketing, AJ Coyne, highlighted the popularity of Greggs among Monzo customers, noting that over 80,000 free sausage rolls have been claimed since the introduction of Monzo perks and Monzo Max. He described the ATMmmm as a creative way to celebrate their partnership and emphasize Monzo's unique approach to banking. Greggs' Customer Director, Hannah Squirrell, expressed enthusiasm about the initiative. She mentioned that their partnership with Monzo provides weekly free treats to thousands of UK customers. Squirrell described the sausage roll ATM as the world's first of its kind, offering passersby a chance to "withdraw" a complimentary baked good and providing another reason for customers to choose Greggs. Here's my take on this tactic: Novelty and Memorability: The unconventional nature of a food-dispensing ATM instantly captures attention and creates a memorable experience. This uniqueness ensures the campaign sticks in people's minds long after the event. Viral Potential: The sheer unusualness of the concept makes it highly shareable on social media, potentially leading to organic, widespread publicity at little additional cost. Brand Synergy: It cleverly combines Monzo's innovative banking image with Greggs' popular food offerings, reinforcing both brands' values and their partnership. #marketing #creativemarketing

Here are the 3 top marketing updates of the week!!👀 Brands featured in the post: DECIEM | THE ABNORMAL BEAUTY COMPANY, Monzo Bank, F*ck Being Humble Which campaign is your favourite? Also, let us know about any other campaigns we've missed in the comments!🤗 #marketingcampaigns #marketingupdates #favemarketing

𝙃𝙤𝙬 𝙈𝙤𝙣𝙯𝙤 𝙖𝙣𝙙 𝘽𝙖𝙧𝙘𝙡𝙖𝙮𝙨 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝 𝙤𝙥𝙩𝙞𝙢𝙞𝙨𝙖𝙩𝙞𝙤𝙣👇 Join us for Financial Services webinar on 25 April, where we'll be exploring how Barclays and Monzo prioritise experimentation and optimisation approaches to better serve their clients🤩 Details and RSVP: https://buff.ly/4ciKA3h #FSmarketing #FinancialServices #CustomerExperience #CRO #CX