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Props to Monzo Bank! 👏 This is Monzo’s first above-the-line campaign in five years and it delivers. Everyone talks about money, but we never talk about how money makes us feel. Monzo have flipped the switch on traditional Banking adverts (there are no horses galloping on the beach!) and has produced a dramatic, fast-paced film to show all the negative stresses, and the positive rewards, that money brings. I just love it! What do you think? #abovethelinemarketing #marketing #monzobank #innovation #disruptors https://lnkd.in/g35Zd9PS

Some of my teams have been doing a lot of work recently on challenger banks, their challenges around growth, and what makes for a scalable customer experience. Reports suggest Monzo is expanding its current fundraising round to £500m. But will this round of fundraising signal a new direction for Monzo? On the one hand, this fundraising round represents an opportunity to continue its market share battle with the UK’s incumbent banks, leaning into its competitive advantage as a user-centric, digital-first bank. It should fuel Monzo’s second attempt at US expansion — a significant boost to those product managers and designers from the UK and US who have been entrusted with Americanising the Monzo proposition 🇺🇸 On the other hand, investors and executives will be wary of an IPO that is almost certainly just around the corner. If the bank prioritises maximising profitability, there is a good chance we could see the app offerings and, significantly, customer experience change dramatically. As Monzo enters this transformative phase, it will be fascinating to see how it balances growth ambitions with the quality of service customers have come to expect. #Monzo #Fintech #DigitalBanking #CustomerExperience

So I bank with Monzo Bank. And their rise to being a successful bank tells us a lot about disruptive brands. 1️⃣ Be Distinctive Separate yourself from the bunch and stand the f⚠️k out. Monzo manages this in communication, just check out their excellent social media game, and physically, in that you can tell a Monzo card from the other side of the room. 2️⃣ Meeting users where they are rather than where you think they should be Banking was clearly a building, a cash point, a badly made digital experience. Monzo being mobile-first in approach was a winning move, as the established banks were (and in some cases still are) a few years behind. 3️⃣ Solve user problems that are minutes, hours, or days in timeline, not weeks, months or years. I've been pitched a lot of ideas, and while an idea can be good, it is hard to get traction if the problem you are solving only delivers value in the long term. When I went to create a business account with Barclays, they gave me a massive form to fill out; I didn't get around to it. Monzo, on the other hand, in the app, just asked me for my name, my business name, and my company number, and I was up and running.

✨ Digital Banks Monzo, Starling, and Chase are beating traditional banks on customer service! 🏆 🌟 Key Insights: • Monzo's online and mobile experiences are winning hearts 📱❤️ • Starling and Chase are hot on their heels, redefining banking excellence 🔥 • Tide and Handelsbanken are making waves in business banking 💼💪 Meanwhile, industry giant HSBC is struggling to keep pace, ranking a surprising 13th in personal banking and last in business accounts. 😮 🗣️ Expert Take: Kurt Vogt Gwerder from Curinos said: "It's not about flashy switching offers anymore. These digital disruptors are laser-focused on delivering real value tailored to their customers' needs. That's how they're organically building their empires!" 🏗️ Are you team Digital or team Traditional? Share your thoughts below! 👇 #DigitalBanking #FinTech #CustomerExperience #UKFinance #BankingRevolution

🚨 𝙅𝙐𝙎𝙏 𝙄𝙉: Hundreds of employees of the digital bank Monzo Bank are being given the opportunity to sell part of their stakes in the company as its valuation soars to £𝟰.𝟱𝗯𝗻. Sky News has learnt that Monzo notified staff on Thursday that it was launching a secondary share sale backed by a number of the world's leading technology investors. Sources close to the deal said employees were likely to sell tens of millions of pounds-worth of stock as part of the deal, which is being launched less than three weeks before Rachel Reeves, the chancellor, is expected to increase the rate of capital gains tax in her inaugural budget. Monzo, which has more than 10 million customers, has become one of Britain's most successful, and valuable, FinTech companies. It employs more than 3,700 people. Earlier this year, it raised more than £500m by selling newly issued shares to a group of investors led by Capital G, a division of Alphabet-owned Google: https://lnkd.in/dztmvN8F That primary share sale valued the business at £4.1bn. More info: https://lnkd.in/dTMvKNJm Find this helpful? [ 𝗿𝗲𝗽𝗼𝘀𝘁 ] Anything to add about this subject? [𝗶𝗻𝘃𝗶𝘁𝗲𝗱 𝘁𝗼 𝗰𝗼𝗺𝗺𝗲𝗻𝘁] Nice story, Marcel. Next! [ 𝗹𝗶𝗸𝗲 ] 

Monzo Bank are killing it on social at the moment. 🔥 No talk of interest rates, or deposit accounts, or loans, or any of the other really boring business functions of a bank that NOBODY is interested in while on social media. All of that stuff is great in store. Bank staff can sell me that to the moon with their perfectly pressed suits when I’m in branch, no problem. In fact that is the exact info I want to find out when I’m in that setting! But banks need to remove the suits and throw on the sweatpants on social and lighten up. 😎 Social media for a bank (and many other businesses) should be an awareness game over a selling game, and that’s where they all go so wrong. Monzo are disrupting the game, and it will be interesting to see the other traditional banks out there realize in the coming months and years that their online marketing approach needs to change. 💡 #monzo #monzobank #socialmediamanager #ugccreator #socialmediamarketing

According to a report by STATISTA, the UK’s fintech sector is expected to reach a market value of over £22 billion by 2025. Monzo's outsourcing strategy has been integral to its success, enabling the bank to scale its operations rapidly. By outsourcing, Monzo Bank has reduced its customer service costs by 30% and maintained a customer satisfaction rate of over 90%. Click the link below to see how Monzo Bank and 9 other businesses leveraged outsourcing to drive their growth and success. Read the full report here: https://bit.ly/3Zmg1pl George, Lawrence Badejo-Adegbenga #OutsourcingSuccess #FintechGrowth #CustomerServiceExcellence #GlobalExpansion #DigitalBankingInnovation

Once again, Monzo Bank is expanding their latest round, securing an additional $190 million, for a total of $610 million! #Monzo, the UK-based neobank, is making waves with its latest funding round, securing an additional $190 million from investors like Hedosophia and CapitalG, bringing its total funding for the year to an impressive $610 million. Led by CEO TS Anil, Monzo has ambitious plans to utilize this investment to develop new products and accelerate its international expansion efforts, particularly targeting the U.S. market. With a valuation of $5.2 billion post-money, Monzo's success highlights the growing demand for digital banking solutions and underscores its position as a leading player in the fintech landscape. Notably, Monzo is set to launch its first pensions product within the next six to nine months, signaling its diversification into new income streams and its commitment to providing comprehensive financial services to its customers. Furthermore, Monzo's expansion plans include penetrating the U.S. market, where it aims to compete with major incumbents by focusing on product quality and customer experience. The article on CNBC in the first comment. Want to stay up to date with the market? Here my newsletter: - Linkedin: https://t.ly/s541W   - Substack: https://lnkd.in/dzfGJzmW

Henry Ford was a pioneer of innovation, but his most famous quote probably doesn't hold water now. “If I had asked people what they wanted, they would have said faster horses.” In 2024, if you don't listen to your customer groups from the start, you could be building the wrong thing. Look at Monzo Bank. The challenger bank used its community forum (community.monzo) to help them get quick feedback on new features, bugs and ideas from users. They put their entire product roadmap online and the topics that get the most discussion are brought up in the company's weekly meetings. This is true customer-centricity with feedback loops that other large banks could only dream of. But who's right? A singularly gifted visionary, or the power of the crowd? #marketing #community #customercentricity

How Monzo Bank, Revolut, and Klarna are strategically navigating economic shifts with secondary share sales. In the realm of ongoing economic uncertainty, leading FinTech players like Monzo, Revolut, and Klarna are making strategic moves to maintain their momentum. A key strategy they are adopting is secondary share sales, which goes beyond a mere liquidity play. These FinTech giants are leveraging secondary share sales to: - Enhance liquidity and prepare for potential IPOs - Reinforce investor confidence and market perception - Sustain operational stability while driving future growth Amid fluctuating economic conditions and adjustments in interest rates by central banks, Monzo, Revolut, and Klarna showcase how FinTechs can exhibit resilience. This approach not only ensures financial flexibility but also aids in talent retention and secures their foothold for long-term success in the ever-evolving digital banking landscape. Source: C-Innovation #FintechInsights #DigitalBanking #Finance #Neobanks #BankingInnovation #SecondaryShareSales #InvestorConfidence #FinancialGrowth