GEEIQ’s Post

𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝗱𝗲𝗿𝗻 𝗴𝗮𝗺𝗲𝗿? 𝗜𝘁'𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲 𝗹𝗮𝗯𝗲𝗹. Gaming today reaches billions worldwide, with players spanning all ages, genders, and platforms. Yet, outdated perceptions of "gamers" as young, male, and deeply immersed in gaming persist—overlooking the diversity and breadth of today’s gaming audience. Associate Director, Research, Andrea Fahmy’s latest blog breaks down the data, revealing why brands must embrace the full spectrum of gamer identities. By understanding this nuanced audience, advertisers can tap into gaming's unmatched scale and engagement to unlock new opportunities for meaningful connections. Read now: https://lnkd.in/eYtG__K4

😬 76% of women have experienced or observed harassment or offensive behaviour while online gaming. 🙈 71% of male gamers who witness abuse in gaming just ignore it. Concerning insights — even more so with gaming now ubiquitous across the next generation. We need to *do* better. So we teamed up with Maybelline New York and Wavemaker to go ‘Under the Avatar’ with Youthline counsellors plus superstar gamers Nalopia, Aliythia, Berticuss, Develique and Qrissy… and *do* something about it with an impactful in-game campaign. Congrats to everyone involved, especially Adam Fischer, Gareth Leeding, Robert James, Brad Manuel 🔜 GDC / Playfronts, Shannon Donovan. Find out more about the activation at the link below 👇 https://lnkd.in/gHShnzEz #gaming #marketing #advertising

It doesn’t matter how much money you throw at a marketing channel. If the content isn’t engaging, people won’t engage with it. The same is true when brands enter gaming platforms like Roblox or Fortnite. Successful brands in the space put the gaming community and their interests at the core of their virtual strategy. That’s how you drive engagement and build brand loyalty in virtual worlds. Our latest blog outlines what gamers expect from brands in gaming, with success stories from Walmart, H&M and even Elton John. Check it out 👇

Media habits are changing, especially among the younger generations. Allan Gungormez, MOCEAN's Chief Strategy Officer, will explore how Gen Z consumes media across multiple platforms at once, with gaming becoming a key social space. He’ll share insights from his work with DevSisters, PlayStation, and others on adapting to these new media behaviors. Check it out below!! https://lnkd.in/gQs_UChW #AWNY #Advertisingweek #GenZ #mediaconsumption

We used to think the louder the message, the better the result. But in today’s mobile-first world, we’ve learned that true connection isn’t about shouting—it’s about showing up where it matters most. Picture this: Brands seamlessly woven into the gaming experience, not as a distraction, but as a natural extension of the moment. It’s about creating connections, not just impressions. Want to know how this shift can work for you? Let’s find the answers together.

Despite wearing my Britney sales headset most of the day, I don’t game myself…. But turns out a heck of a lot of people do 👾 The gaming industry is worth a whopping $184bn….that’s more than both the music and movie industry combined 🤯 If you’re ignoring this audience, you could be ignoring a whole lot of revenue 🤑 Funnily enough we can help you with that… In fact, we already help some of the biggest players in the game (see what I did there) 🫣 What you waiting for? #gwi #gamingindustry #marketresearch #consumerdata #consumerinsights #gamers

With more agencies and clients heading to games, feel free to contact me to find out more on how Digital Turbine powered with our data backed insights and audience segments can help you reach out to more untapped audiences! There is a game and there is an audience for everyone :) yizhong.aw@digitalturbine.com

Proud to have supported our client, dentsu, on their 2024 State of Gaming Report 🎮 From evolving player behaviors to the latest industry trends, Harry Boyd and I had a great time collaborating on this project, uncovering insights from GWI data that will help brands and businesses connect with gamers in more meaningful ways. If you’re curious about the trends driving the gaming landscape, download the full report via the link below. #GamingInsights #StateofGaming #GWI #dentsu #GamingIndustry #GamingTrends

Gaming is a category that has long perplexed marketers, resulting in unproven strategies and inconsistent ad spend despite the gaming industry’s continued growth. But whether they like it or not, brands must reckon with the fact that Gen Zers love video games, and thus no strategy to reach this audience is complete without factoring in their favorite mobile, desktop and console destinations. Tune in June 5 at 12:30 p.m. ET, as Ad Age hosts a roundtable to discuss some of these new themes, including in-game purchasing, what in the metaverse is capturing Gen Z’s attention right now, and what these all of these changes mean for brands. https://lnkd.in/gJuKR-JH

If you're only going to read three (3) things today make them: 1. The hardcover or paperback on your nightstand/file in your Kindle that you've been staring at for weeks but haven't cracked yet because whatever. Start reading it today. Books are magic. 2. The 7 slides below. 3. The full report because A) the team pulled together oodles of compelling audience insights AND mixed in some pretty great views and opinions from key stakeholders shaping the industry AND created some pretty visuals to make everything more palatable and B) how much can you learn from a carousel, really? Enjoy! #gaming #audiences #takealookitsinabookreadingrainbow