Activision Blizzard Media

As gaming continues to shape the future of advertising, CES 2025 is the place to learn how brands can harness its power.   This January, join Claire Nance, Activision Blizzard Media Head of Gaming Business Success Strategy, for two must-see sessions highlighting innovations in gaming and immersive brand experiences. To register and learn more: https://lnkd.in/efiHg_CU #CES2025

Rewarded Video sets the gold standard for in-game advertising. With a 100% on-screen impression rate and an average of 10,043 attentive seconds per thousand impressions (Play Attention, Dentsu, 2023), Rewarded Video respects player choice while delivering unmatched results. Discover why it’s the clear choice for brands in gaming: https://lnkd.in/eqr7Xv8c

Explore our latest product updates and see how they can elevate your next campaign: https://lnkd.in/eiXnf_5u This quarter, we’ve introduced expanded first-party targeting capabilities with King Audiences, refined ad templates for a more seamless player experience, and achieved measurable success for top advertisers. Learn more on our website.

Gamer Moms are redefining norms and highlighting the diverse nature of the gaming community. Get the full report on this valuable, understudied audience. Download 𝘔𝘰𝘮'𝘴 𝘎𝘰𝘵 𝘎𝘢𝘮𝘦: https://lnkd.in/e9rMVnqU

As the year winds down, it's the perfect time to reflect on what’s next in gaming and advertising. In the first ADWEEK Leadership Voices video, Activision Blizzard Media’s Head of Gaming Business Success, Jordan Shlachter, delves into the evolving gaming landscape, shares highlights from our research on the attention economy, and offers practical guidance for brands looking to tap into this immersive space. Set your 2025 strategies up for success. Watch the full video here: https://lnkd.in/eF-wN86v

Explore our new infographic: https://lnkd.in/dCr3XRzC   Immersion in gaming predicts consumer action and memory with 80% accuracy, according to insights from our latest research, 𝘗𝘭𝘢𝘺 𝘐𝘵 𝘍𝘰𝘳𝘸𝘢𝘳𝘥: 𝘏𝘰𝘸 𝘎𝘢𝘮𝘪𝘯𝘨 𝘐𝘮𝘮𝘦𝘳𝘴𝘪𝘰𝘯 𝘜𝘯𝘭𝘰𝘤𝘬𝘴 𝘗𝘭𝘢𝘺𝘦𝘳 𝘈𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯. Explore how this groundbreaking finding reshapes the attention economy. View the infographic to learn more.

Playable ads are redefining in-game advertising by turning passive viewing into active engagement.   In a new blog, Brian Janelli, Senior Creative Director at Activision Blizzard Media, shares best practices for designing high-impact Playables. Explore how to make your Playable ads more effective and create meaningful brand interactions. Read the full blog here: https://lnkd.in/ebrHKi2X

From building long-term partnerships to cultivating positive brand perception, 𝘁𝗵𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲𝘀 𝗼𝗳 𝘁𝗮𝗽𝗽𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗴𝗮𝗺𝗶𝗻𝗴 𝗜𝗣 𝗳𝗮𝗻𝗱𝗼𝗺𝘀 𝗮𝗿𝗲 𝘂𝗻𝗽𝗮𝗿𝗮𝗹𝗹𝗲𝗹𝗲𝗱. Whether it’s leveraging Candy Crush Saga’s 10+ years of player loyalty or Call of Duty: Mobile’s dedicated fanbase, brands can create impactful connections that resonate deeply. Explore the full analysis and uncover 7 reasons why gaming IP partnerships are a game-changer for brand lift now on 4A's website: https://lnkd.in/eTkKu8UM

Thank you to everyone who joined us at the Digiday Gaming Advertising Forum where Research Manager, Antonio M. shared how gaming drives unmatched attention and joy, with 67% of players reporting higher engagement than other media channels. Explore the full event insights in Digiday’s recap: https://lnkd.in/eCeCnRtC 

A big thank you to everyone who attended IAB UK Debrief 2024. It was a privilege to collaborate with Arla Foods to showcase how non-traditional spaces, like gaming, can deliver measurable brand impact.   Hear from attendees about the day’s standout moments in the event wrap-up video: https://lnkd.in/gjNphEU7