Creativ Strategies’ Post

Casual gaming and CTV are a match made in digital heaven. The IAB's Casual Gaming Buyer's Guide reveals remarkable insights on the power of casual gaming, highlighting its rise as the top second-screen activity. 📺 85% of people use another device while watching TV. 📱 91% of gamers have their mobile phones in hand while watching TV. Shoutout to our very own Laura (Schaffer) Gittens, VP of Product Management, for her contributions to this guide! Access it here: https://lnkd.in/edkeTPky 👉 Interested in complementing your CTV campaigns with casual gaming ads (and vice-versa)? Drop us a note to learn more: https://lnkd.in/e-28Bhbz #digitaladvertising #digitalmedia #mobileapps #adtech #mobilegaming

Companies are srifing for new #consumers but they are #gaming We help you to bridge the gap! Get in touch have a look into our insights.

Companies are strifing for new consumers Consumer are gaming - they spend hours an money on it - they like to play Here are some impressions from our TikTok game Get in touch if you want to know about our findings when in comes to how enterprises can integrate gaming into their Marketing and Communication.

The gaming industry reflects our technological and cultural shifts, offering a fertile ground for innovative marketing. With mobile gaming accounting for 51% of the total gaming revenue, it's clear where the future of advertising lies. Visit the link to download iion’s insightful eBook: https://bit.ly/3vUKBtS on ‘Game Audience and Advertising Opportunities’ to explore, how understanding these changes can position your brand effectively in the minds of gamers. 🔄🔍 #GamingCulture #MarketingStrategy #AdvertisingOpportunity #GamingAudienceInsights

Netflix is getting into gaming. And they aren't the only ones... When I logged onto YouTube earlier this week, I saw a new part of the home screen dedicated to in browser games. Think mobile games but without any of the annoying ads (at least if you have YouTube premium) Last week, Blumhouse, the production company behind some of the biggest horror movie hits of the past 5 years, also announced they're going to be taking their expertise into the gaming industry. And I mean it makes sense. At this point the gaming industry is forecasted to close 455 billion in revenue this year. And it's likely to continue growing... It's been a long time since gaming has been a niche industry, and in the future it could grow into an even larger part of all of our lives. But what do you think? Will gaming continue to grow, or is a reset for the industry approaching? If you want to learn more about the future of media, subscribe to my newsletter Liminal Media: https://lnkd.in/gsu3vjxe

During our launch event, Matt Edelman, President and Chief Commercial Officer at Super League Gaming, shared his insightful take on digital dialogue💡"TikTok, Instagram, Facebook, YouTube are not social platforms, they are content sharing platforms. There isn't much dialogue on these platforms - just comments, and comments on comments. For under-25 year-olds, real-time conversations are happening in messaging apps, in Discord, and in games." 🎮 Head to https://bit.ly/44kPNUz to rewatch the full panel discussion!

What’s the link between mobile gaming and fast food consumption? Unity surveyed 4,174 US-based consumers to find out if Quick Service Restaurants (QSRs) would benefit from tapping into the mobile gaming audience. Spoiler alert: The answer is a resounding yes! Get actionable steps for reaching this audience in our report: https://lnkd.in/ddiUUbKN

Gaming is becoming a major focus across various industries! 📈 YouTube has joined the growing list of companies embracing gaming, with the rollout of its Playables program on both mobile and desktop platforms. They're in good company, as LinkedIn recently introduced its own game offerings, which have been receiving positive feedback. Other major players like The New York Times, Hearst, and Netflix have also incorporated games into their services. Even Google made a move into gaming back in 2019 with its Google Stadia cloud gaming subscription service. It's exciting to see how gaming is evolving and becoming an integral part of our digital experience. What are your thoughts on this trend? 💭 #Gaming #TechNews #Innovation #DigitalTransformation

Gaming is the new Breakfast.  Did you know that Gen-Z plays more video games than eating breakfast?  That's right, gaming captures more of their attention than traditional activities. At GLADTOBE, we're ahead of the game! We're now advertising on Twitch to reach these engaged communities where they are. Interested in knowing more? Swipe to discover our latest Gaming Trend Report! From mobile dominance to multi-device reach, and the post-holiday surge, we've got the insights you need to nail your Q5 planning. (and.. yes, we used a dog to catch your attention. Did it work?)

What if everything you knew about live game updates was just scratching the surface? 🤔 On November 20th, we're partnering with TikTok to present a transformative session on LiveOps and Q5. Hear from: ▶ Craig Chapple – Head of Content, PocketGamer.biz ▶ Maayan Kotler – Head of APAC Gaming, TikTok for Business Gain valuable insights into creating an evolving experience for your players. 📅 Mark the date in your calendars & register - link in comments! #GameDevelopment #FreeWebinar #DevelopingGames