Copywriter & Brand voice strategist - creating rinse & repeat strategies with content that rises above the noise.
THE NAME OF THE GAME: How to name your product or brand. When you land on a name, whether it’s for a new brand, ltd company, a product, course or a podcast, it feels SO good. It’s that feeling when everythings falls into place and an idea becomes reality. But people get so stuck on this. It’s a real challenge that stops people at the front door. So here's what to look for when you're coming up with a name: 🌶 It's relevant in your market and relevant to your specific audience 🌶 There's potential for longevity - don’t pick a word that is trendy and won’t last 🌶 Make it memorable e.g alliteration or a pun 🌶 Communicates a benefit - if your customers don't know you or your product, then create a 'does what it says on the tin' title. If you're already a known brand to them, you can afford to be more creative with your title. 🌶 Identify the core emotions you want your customers to feel when they read the name. I know this sounds woowoo but this is the secret sauce! Think of words or phrases that fit the feeling you want to give them. 🌶 Now don’t overthink it, just write everything that comes to mind to create all sorts of word combos. 🌶 The best words to use are words that communicate action and emotion - power words. If you take ONE thing away it's this... ...Choose words that communicate action and emotion Comment below with your proudest name ideas!
