Lakshdeep Singh’s Post

Market like your next meal depends on it. Sell like you don't need the money. 2 years ago I met a guy at a networking event and we hit it off After a couple weeks of texting podcasts and takling, he asked if we could work together. He wanted my company to do the marketing for his company The problem was... He was not the right fit for us When I told him, he literally said, "You can charge me whatever and figure it out, I am sure you could figure it out." Fast forward, we are now really great friends and we still dont work together. Having confidence in your numbers allows you to do 2 things: 1. Bracket your pricing like Tom Reber mentions in this video. When you bracket it shows you know your stuff, while also knowing who is a good customer for you. 2. It allows you to SELL LIKE YOU DON'T NEED THE MONEY No one wants to be sold, they all want their problem solved People want confidence that if they work with you their problem will be solved.

If you are regularly talking about your offer and it’s not selling like a fury - let me save you a truck load of time and money. You can stop stressing about: -building your audience -getting on podcasts -investing in ads -improving your lead magnet -setting up a workshop -changing your website -getting better at sales all the things. None of that will work if your offer sucks. How do you know if your offer is juicy, soul-aligned, magnetic and ready to sell?! When you talk about it, people light up. Regardless of whether they are your soulmate client, you will get one of three reactions. 1. OMG I WANT THAT!!!! 2. OMG I KNOW SOMEONE WHO WANTS THAT!!!! 3. OMG THAT’S AMAZING!!! I WISH I NEEDED THAT! There’s a certain VIBE you’ll experience. There’s resonance, excitement, curiosity. Not because they give a shit about your offer. But because YOU give a shit about your offer. The person you are speaking to is mirroring your own judgment so it’s a great litmus test. You might *think* you’ve got a great offer. But if you don’t FEEL it in your body, you’ve got nothin’. If it’s not vibing, stop trying to sell or market it. You’ll run out of steam. Focus on making it the best god damn offer money can buy. 💋

How do you drive a business to be '𝗰𝗼𝗻𝘁𝗲𝗻𝘁' first? In today's world, we are seeing the following happen: → Cold emailing is getting harder to do → No one wants to answer your cold calls → People hate being pitch slapped Companies / individuals that focus on their brand are going to be the ones driving solid content pipeline. I've seen it happen first-hand, Trigify.io is tiny and relatively unknown, but my own LinkedIn generates close to 20 meetings a week purely via content. This is why having Michel Lieben 🧠 on The Sales Lab Podcast was insane. My mind was blown 🤯 not only at how he thinks about building his tech stack in 2024 but also how he is driving ColdIQ to be a content-first business. Full episode is out now, link below 👇

If I could show you in 40 min (for free) how to create content that speaks to your ideal clients' needs and converts them with a simple 4-step framework... Would you take me up on that offer? If you're like me, you don't want to post 3 reels per day 6 days a week. You want to speak to empowered leads who take actions to get their desired results. You're a fan of attraction marketing and even if you use social media, you also love evergreen content (blog, podcast, YT) and you want your website to work for you... Well, in 40min, I show you a no-brainer framework, called the R.O.S.E. Conversion Framework that ensure you speak to your ideal clients who wants results and who are ready to hire you YESTERDAY to solve their problems so you can get more consistent sales and increase your income. DM me "CONVERSION" for the link to watch my 40-min Masterclass and start implementing it today to get results... FAST!

Ready to turn words into leads, clients, and bookings? Some coaches and consultants just seem to step off the stage to a flurry of business cards and credit cards. No, they're not wizards (though I can't confirm they don't have a wand hidden in their blazer). In my latest "Be In Demand" podcast episode, I'm pulling back the curtain on the not-so-secret sauce of successful AUDIENCE CONVERSION. Spoiler alert: It's all about strategically placed "magic phrases" that work harder than that overachieving intern we all secretly admire. Here's what you'll learn: 🔺 How to subtly (and ethically) inject your offers into your talk without sounding like a late-night infomercial 🔺 The art of making your audience forget their phones exist (no, not by confiscating them at the door) 🔺 Why building anticipation is like foreplay for your call-to-action (too far? Nah, we're all professionals here) Whether you're a seasoned speaker or just dipping your toes into the presentation pool, this episode is your ticket to transforming your talks from "meh" to "take my money!" Tune in now and get ready to have people throwing business cards at you like confetti. 😁 Don't worry, I'll teach you how to dodge them gracefully too. Visit https://lnkd.in/e2sC3uFn to listen on the web or app of your choice.

Having a book is the #1 marketing tool, but it’s the starting line, not the finish line. Henry DeVries shares his tried-and-true method for attracting high-paying, right-fit clients without having to do all the heavy lifting of traditional prospecting. His key to success is writing a book and giving it away for free — yes, for free. When you position yourself as helpful by openly sharing your expertise, it automatically signals that you’re the go-to person for that particular topic. Next time they need someone to help them with a particular problem, you already are in the back of their head, and they have tangible evidence to show you’re the right person for the job. Join us in this episode of the Progressive Agency Podcast, https://hubs.la/Q02tQW-20, to learn more about positioning yourself as a subject matter expert to attract right-fit clients by building trust upfront by sharing your knowledge openly with prospects and clients alike.

How to put your content on steroids and generate hundreds of leads each month? Should you write BOFU content? Should you generate new demand for content on social media? Should you run a podcast? If you want to win, you need to do both. The buyer's journey is not linear. Here's a simplified process of how the buyer's journey looks like: 1. Someone want's to switch a vendor 2. He goes to Google to find alternatives 3. Reads your blog post 4. He gets an important Slack message and forgets about you 5. Few days later, he saw that someone liked your post on LinkedIn. 6. He reads the post but forgets about you again. 7. A few days later, he saw another post from you. 8. Then he experiences frustration with the current vendor again. The situation reminds him of you. 9. He books a demo/sign-up. And this is a simplified process. To sell something - people need to trust you. You build trust by creating new demand. To convert people when they experience a problem, you need an excellent demand-catching machine. It's a combination of both that differentiates winners from losers.

Here's a secret: The person thinking about buying your software doesn't actually know what they need. They're still getting a sense of things. And they're open to learning what to look for - if you're willing to teach them. That willingness to teach is the missing ingredient in 95% of the sales pitches out there. It's not enough to know your product inside and out. You need to come with a clear point-of-view on what options are out there, how people can decide between them, where your product fits, and who it's best for. Once you have that, selling gets really simple. Once you have that, all you need to do is (i) get them to agree to your framework, and (ii) prove you can deliver what they need. That's it. April Dunford and I unpacked the subtle art of influencing purchase criteria on our podcast last week. Check out the clip below for a full rundown of her approach - and hit the link in the comments for the full episode. 👇

People naturally question and object to things before they buy. This sounds too good to be true. I don't think that this will work for me. I don't need that. This person doesn't know what they are doing. These are all very very common questions that people ask themselves constantly. When they see any offer, they are more likely to object. That's why it is more important than ever to handle objections before they come up. Be a little bit stealthy about it. When you are guesting on a podcast, talk about how what you do has impacted others. When making videos, show how this actually works. When writing your emails, tell stories about how this is the real deal with proof. Figure out what people are objecting to in regards to your product. And create content that explains and shows exactly why it's not even an issue. Why it works and why there shouldn't be a need to object. When you start bringing awareness to this... And weave objection handling into your regular content strategy. You'll begin to notice that people start to trust you a lot more. And that, my friends, is a beautiful thing.

Are you doing the basics? I listened to a podcast interview with Tiago Forte, author of Building a second brain, and Jay Clouse asked him how he built such a large email list for his business. Tiago said something like "I just did what everybody recommends, I did the basics. That stuff works if you actually do it" A lot of my clients come to me looking for some secret marketing hack to make their business work. I'm a fan of creative thinking and using it to do something original and make your business stand out, but you also need to just do those basics: set up an autoresponder, give people a compelling reason to opt in, do the things that bring new visitors to that page, then email them interesting, useful, stuff regularly. It's hard to slog through some of these tasks when we're impatient but the rewards are worth it.