SAYSO’s Post

According to NIQ BASES Managing Director Ramon Malgarejo, unlocking new CPG growth potential is simple but less intuitive. Here are a few questions about identifying the possible innovations to seize according to consumer perspectives: • What are the gaps in the marketplace? • Which gaps represent a compelling business opportunity? • Where do these gaps fit into the overall hierarchy of how the consumer is thinking about their purchasing criteria? Next step is to match the right opportunity to brand strengths and retailer expectations. Here’s what else Ramon had to say:https://lnkd.in/g6kyck_u

In the first decade of this century, the CPG industry enjoyed smooth sailing ranking as a top four industry. They did this by following their long-standing formula of building strong brands, growing with markets and channels, and managing costs to generate more brand building wherewithal. But the formula lost its power in the 2010s as population growth slowed, grocers consolidated, and consumer attention and preferences fragmented. You can read more in the 3rd edition of our State of CPG report where Jessica Moulton, Pavlos Exarchos, and William Teichner detail how the industry can recapture the crown of an investor darling and rescue the decade: https://lnkd.in/eawaHYxR

How can manufacturers unlock growth potential?

An interesting read from Jonny Forsyth and the team at Mintel, looking at how the Consumer Packaged Goods industry has moved from innovation towards renovation since 2019, how AI has lowered barriers to entry for new players, and how the Middle East, Asia and Africa are now innovation leaders in the industry.

In the first decade of this century, the CPG industry enjoyed smooth sailing ranking as a top four industry. They did this by following their long-standing formula of building strong brands, growing with markets and channels, and managing costs to generate more brand building wherewithal. But the formula lost its power in the 2010s as population growth slowed, grocers consolidated, and consumer attention and preferences fragmented. You can read more in the 3rd edition of our State of CPG report where Jessica Moulton, Pavlos Exarchos, and William Teichner detail how the industry can recapture the crown of an investor darling and rescue the decade: https://lnkd.in/eeq_gfc6

A Wake-Up Call for CPG Companies: Innovate or Stagnate!   A recent report by Mintel, a global market intelligence agency, reveals a concerning trend: global CPG innovation in the first half of 2024 has dropped to an all-time low. Only 35% of products are genuinely new, while a staggering 65% are merely "renovations"—line extensions, reformulations, new packaging, or relaunches. In particular, the food and beverage sector is facing the toughest challenge, with only 26% of products launched between January and May this year being truly new, down from 50% in 2007.   While every region has seen a decline, North America and Latin America have lagged significantly behind the Middle East, Africa, and Asia Pacific, where a more entrepreneurial mindset is driving innovation.   Compounding these challenges, many consumers are shifting to private label products for affordability, with little to no difference in quality from big brands. If major players fail to innovate, they risk losing market share. With consumer fatigue and an overcrowded market, how do you envision the future of innovation unfolding in this space?   #CPG #FoodandBeverage #Innovation #PrivateLabel #MarketTrends #ConsumerGoods https://lnkd.in/gS5Jp6tm

Struggling to navigate the fast-paced landscape of the global #FMCG sector? Are your decisions based on guesswork leaving you behind the competition?  It's time to revolutionize your approach with #UniversalResearchPanels, your ultimate research partner. Our custom methods deliver deep consumer #insights, driving data-driven decisions and unmatched growth. Beyond solutions, we offer a holistic approach tailored for the FMCG market. From product demand to brand positioning, we've got you covered! Contact us: info@universalresearchpanels.com #URP #SingaporeMR #SingaporeMarketResearch #Singapore #MarketResearch #MarketTrends #SingaporeMarket

The future of Consumer Packaged Goods (CPG) hinges on innovation, but recent data from Mintel reveals a concerning trend: only 35% of global CPG launches in early 2024 are genuinely new products, the lowest since 1996. This innovation shortfall, coupled with recent price hikes by major brands, makes it easier for consumers to switch to private-label alternatives. While North and Latin America show the most significant decline in new product launches, regions like the Middle East, Africa, and Asia-Pacific are leading in innovation, driven by robust economic growth and a growth mindset. To combat stagnation, major CPG companies are investing in startups through in-house venture capital units, aiming to harness new consumer trends and agile business models. Reach out to Sharon Widauf or Paula Jose for more information on how MSI Express is charting a path for success. MSI Express has 14 locations in 6 states to provide you with operational excellence & world class speed to market. MSI Express is a strategic, innovative contract manufacturing and packaging company. Our growing breadth of capabilities and trusted team of problem solvers are a perfect match for the challenges of today’s CPG world. #manufacturing #supplychainmanagement #innovation #MSIExpress #foodindustry #foodmanufacturing #packagingsolutions #foodandbeverage #sustainability #packaginginnovations #petfood #petfoodindustry #inc5000list #snackfood #gummies #supplements #consumerbehavior #packaging #foodbusiness #foodandbeverageindustry #food #foodandbeveragemanufacturing #innovation #supplychain #contractpackaging #contractmanufacturing #copack #copackager #packaging #cpg #cpgindustry #comanufacturer #brand #energy #compliance #foodsafety #quality

🚀 Transforming the CPG Industry with Data Intelligence Automation The future of CPG sales is here! 🌟 UVE’s Data Intelligence Automation Solution (SaaS) empowers manufacturers, distributors, and customers by integrating all sales channels into one unified platform. Key Benefits: ✅ Full Outlet-Level Visibility: Make advanced, data-driven decisions. ✅ Optimized In-Store Execution: Boost sales with actionable insights. ✅ Cost Savings: Eliminate hidden costs caused by manual processes and inefficiencies. Join the global leaders already leveraging UVE to revolutionize their sales performance. Let’s connect the dots for better business outcomes! 💡 Want to know more? Reach out for a demo or visit our website! #DataIntelligence #CPG #Automation #Innovation #SalesLeadership

New reearch by Kantar provides guidance on how to innovate differently to drive business growth. The most successful innovators don’t work in a siloed way when thinking about innovation: they also think in a more connected way from the outset about the product and service, the launch advertising and the experience as part of the innovation process. Innovation experts from Kantar also recommend to focus on: — Deep human understanding — Brand centricity — Great creative that heroes your innovation — A focus on experience from the outset — Embrace technology but remember your innovation needs to connect with humans Analysis of Worldpanel by Kantar Top 10 new products of 2022 reveals the following best in class inspirational examples for successful innovation: McVitie's Blissfuls, L'Oréal Men Expert’s ‘One-Twist Hair Colour’, McDonald's, The Coca-Cola Company, Diageo's Baileys Liquor and GUINESS beer, and Pets at Home. #innovation #fmcg #cpg