Roberto Jaramillo’s Post

In the first decade of this century, the CPG industry enjoyed smooth sailing ranking as a top four industry. They did this by following their long-standing formula of building strong brands, growing with markets and channels, and managing costs to generate more brand building wherewithal. But the formula lost its power in the 2010s as population growth slowed, grocers consolidated, and consumer attention and preferences fragmented. You can read more in the 3rd edition of our State of CPG report where Jessica Moulton, Pavlos Exarchos, and William Teichner detail how the industry can recapture the crown of an investor darling and rescue the decade: https://lnkd.in/eawaHYxR

Economic pressures are shifting consumer priorities, and CPG companies are responding by investing in brand reinvigoration and exploring new markets. Staying competitive requires companies to find a balance between premium and budget-friendly offerings to capture diverse market segments. Maintaining consistency, even in challenging markets, can really fortify long-term loyalty with customers and build brand resilience. #CPG #ConsumerPackagedGoods #ConsumerInsights

🎬✨ The CPG Market Makers are back! 🎬✨ This week, I’m joined by Victoria Dias, who brings her expertise in Mondelez insights for cookies, crackers, and snack bars. Ever wondered what makes your favorite brands irresistible? Or how leading CPG companies stay ahead in a competitive market? 🎙️ Together, we’ll explore the strategies that keep consumers coming back for more. Let’s dive into the stories and secrets that drive the CPG world! 🌟 👉 Let me know your thoughts and what questions you’d like me to ask in the comments! #CPGMarketMakers #BehindTheScenes #MarketIntelligence

Circana's 12th Annual Growth Leader Rankings for the CPG industry in 2023 are out! Key Highlights: - CPG industry growth in 2023 was marked by persistent high price inflation and volume declines, echoing the trends from 2022. Despite this, dollar sales grew by 4.2%, driven by a 6.1% increase in price/mix, while overall volume dropped by 1.7%. Towards the end of the year, the pace of price/mix growth slowed down, and volumes began to recover. - Successful companies focused on strong volumes, leveraging strategies such as integrated consumer engagement, continuous innovation, premium and value offerings, and the adoption of AI for operational efficiency. - While major CPGs maintained their dominance, companies in the $500 million to $1 billion range gained market share. Smaller companies, however, contributed less to overall growth, indicating a shift from the pandemic-induced surge of recent years. Notably, PRIME Hydration exemplified growth among smaller manufacturers by targeting specific audiences and utilizing effective market channels.

Jeremy Allen, Circana's Chief Commercial Officer, dives into the latest shifts in consumer behavior in Food Dive and explains how brands can stay ahead in the evolving CPG landscape. Discover how data-driven strategies can help your brand adapt and thrive.

Jeremy Allen, Circana's Chief Commercial Officer, dives into the latest shifts in consumer behavior in Food Dive and explains how brands can stay ahead in the evolving CPG landscape. Discover how data-driven strategies can help your brand adapt and thrive.

As an emerging brand/SMB in the CPG industry, it's important to know where to focus your efforts in 2024. The industry is still recovering from the challenges of 2023, which saw an average unit price increase between 4-8%, and some departments, such as Dry Grocery, saw a 10% price increase! But amidst all these challenges, there is one thing that's clear: sustainability matters to the public. With 95% of consumers trying to take some action to live sustainably, there's an opportunity for grocery brands to align their product offerings to match this demand. However, companies often don't have full visibility on the retail and consumer landscape, which can hinder their competitive advantage. That's where I can help. Connect with me to optimize your brand's data and identify growth opportunities. Email me at alisha.peres@nielseniq.com to learn more. #CPGIndustry #SMB #FMCG #emergingbrands

Jeremy Allen, Circana's Chief Commercial Officer, dives into the latest shifts in consumer behavior in Food Dive and explains how brands can stay ahead in the evolving CPG landscape. Discover how data-driven strategies can help your brand adapt and thrive.

Some very interesting insights regarding input costs and the rising retail price for CPG products. 📈 The graph included shows the distinct differences across categories, with some more able to capture price as the costs increased. #Trends #ConsumerBehavior #Retail #BusinessGrowth #shoppermarketing #consumerbehavior #consumerinsights #innovation #consumergoods #shopperinsights #shopperexperience #futuremarketing #retail #retailmarketing #retailexperience #brandbuilding #branddesign #branddevelopment #brandidentity #brandimage #retailexperience #retailmarketing #shoppingexperience Check out the details here: https://lnkd.in/emk8wGgC #CPG #PricingStrategy #Retail #Insights

As the CPG industry confronts its post-COVID “new normal,” there is a clear imperative for stronger coordination between marketing and revenue management functions to drive consumption growth. This focus is necessary because volumes for CPGs will remain under pressure in the near term. Recent increases in promotional activity have not translated to higher unit sales. Furthermore, retailers are becoming more focused on improving or expanding their own private brand offerings to attract shoppers.