NIQ for FMCG’s Post

How can manufacturers unlock growth potential?

Curious what's happening in the #CPG industry and where priorities lie as we continue into 2024? A few of my colleagues recently attended #CAGNY and highlighted their takeaways on macro trends, as well as top insights specifically for core capability portfolios, sales/marketing, and strategic investments here: https://lnkd.in/eSZh9y8b Macro Trends for the CPG Industry in 2024: 1. Shifting from value creation via cost reduction to value creation via growth 2. Realizing value from strategic technology investments 3. Moving past disruptions to the supply chain from COVID 4. Meeting consumers where they are with new norms 5. Planning for an elongated inflationary environment 6. Executing in the era of perpetual capability development 7. Re-accelerating impact of challenger brands on big CPG If you have thoughts on these #insights or are curious about Clarkston's consumer products practice, we'd love to discuss: https://lnkd.in/eS2c8-A7

Curious what's happening in the #CPG industry and where priorities lie as we continue into 2024? A few of my colleagues recently attended #CAGNY and highlighted their takeaways on macro trends, as well as top insights specifically for core capability portfolios, sales/marketing, and strategic investments here: https://lnkd.in/gDdQuGqS Macro Trends for the CPG Industry in 2024: 1. Shifting from value creation via cost reduction to value creation via growth 2. Realizing value from strategic technology investments 3. Moving past disruptions to the supply chain from COVID 4. Meeting consumers where they are with new norms 5. Planning for an elongated inflationary environment 6. Executing in the era of perpetual capability development 7. Re-accelerating impact of challenger brands on big CPG If you have thoughts on these #insights or are curious about Clarkston's consumer products practice, we'd love to discuss: https://lnkd.in/ghjcrrrC

Fast growing CPG brands are unlocking new distribution opportunities left and right, but keeping track of these opportunities along with their revenue impact 💴 can be time consuming and challenging. That's why Confido built our latest feature, Opportunities, allowing brands to easily reflect incremental distribution that has not been confirmed, to help teams model scenarios 📈 and improve business planning. 📒 Read more about it here 👉  https://lnkd.in/edeJTB6t

Curious what's happening in the #CPG industry and where priorities lie as we continue into 2024? A few of my colleagues recently attended #CAGNY and highlighted their takeaways on macro trends, as well as top insights specifically for core capability portfolios, sales/marketing, and strategic investments here: https://lnkd.in/emsUZRr4 Macro Trends for the CPG Industry in 2024: 1. Shifting from value creation via cost reduction to value creation via growth 2. Realizing value from strategic technology investments 3. Moving past disruptions to the supply chain from COVID 4. Meeting consumers where they are with new norms 5. Planning for an elongated inflationary environment 6. Executing in the era of perpetual capability development 7. Re-accelerating impact of challenger brands on big CPG If you have thoughts on these #insights or are curious about Clarkston's consumer products practice, we'd love to discuss: https://lnkd.in/dMEyEbdj

Curious what's happening in the #CPG industry and where priorities lie as we continue into 2024? A few of my colleagues recently attended #CAGNY and highlighted their takeaways on macro trends, as well as top insights specifically for core capability portfolios, sales/marketing, and strategic investments here: https://lnkd.in/gpSRadGT Macro Trends for the CPG Industry in 2024: 1. Shifting from value creation via cost reduction to value creation via growth 2. Realizing value from strategic technology investments 3. Moving past disruptions to the supply chain from COVID 4. Meeting consumers where they are with new norms 5. Planning for an elongated inflationary environment 6. Executing in the era of perpetual capability development 7. Re-accelerating impact of challenger brands on big CPG If you have thoughts on these #insights or are curious about Clarkston's consumer products practice, we'd love to discuss: https://lnkd.in/gWt52h6m

A Wake-Up Call for CPG Companies: Innovate or Stagnate!   A recent report by Mintel, a global market intelligence agency, reveals a concerning trend: global CPG innovation in the first half of 2024 has dropped to an all-time low. Only 35% of products are genuinely new, while a staggering 65% are merely "renovations"—line extensions, reformulations, new packaging, or relaunches. In particular, the food and beverage sector is facing the toughest challenge, with only 26% of products launched between January and May this year being truly new, down from 50% in 2007.   While every region has seen a decline, North America and Latin America have lagged significantly behind the Middle East, Africa, and Asia Pacific, where a more entrepreneurial mindset is driving innovation.   Compounding these challenges, many consumers are shifting to private label products for affordability, with little to no difference in quality from big brands. If major players fail to innovate, they risk losing market share. With consumer fatigue and an overcrowded market, how do you envision the future of innovation unfolding in this space?   #CPG #FoodandBeverage #Innovation #PrivateLabel #MarketTrends #ConsumerGoods https://lnkd.in/gS5Jp6tm

Curious what's happening in the #CPG industry and where priorities lie as we continue into 2024? A few of my colleagues recently attended #CAGNY and highlighted their takeaways on macro trends, as well as top insights specifically for core capability portfolios, sales/marketing, and strategic investments here: https://lnkd.in/gw__PTHz Macro Trends for the CPG Industry in 2024: 1. Shifting from value creation via cost reduction to value creation via growth 2. Realizing value from strategic technology investments 3. Moving past disruptions to the supply chain from COVID 4. Meeting consumers where they are with new norms 5. Planning for an elongated inflationary environment 6. Executing in the era of perpetual capability development 7. Re-accelerating impact of challenger brands on big CPG If you have thoughts on these #insights or are curious about Clarkston's consumer products practice, we'd love to discuss: https://lnkd.in/gChA2KmJ

Dive into our latest interview with Magnus Andersson, CEO at Wernersson Ost AB, as he unveils key strategies propelling growth in the FMCG sector. 🧀 In this insightful discussion, Magnus highlights the strong impact of an agile salesforce and swift distribution systems in navigating today's challenging market landscapes. He shares valuable perspectives on promotional dynamics, including the balance between traditional and digital strategies, and the evolving consumer behaviour post-pandemic and during inflationary times. Read the full interview: https://lnkd.in/eHKibEQg #MarketResearch #FMCG #PromotionalStrategies #BrandGrowth #DigitalMarketing #ConsumerBehaviour

To lead, challenger brands know they can’t just keep up—they have to stay ahead. ⚡ In an FMCG landscape where consumers value speed, purpose, and authenticity, challengers aren’t merely competing—they’re setting the pace. But making bold, timely moves requires more than quick reactions. It demands real-time, actionable insights that keep you ahead of every shift and trend. Markets move fast; your insights should too. Don’t let outdated info hold you back. Stay agile. Stay informed. #StayAhead North Star #growthpartner #datainsights #FMCG #challengerbrand