Chris Daigle’s Post

Want to nail down your ideal client? AI can help! In the latest episode of the Using AI at Work podcast, Chris Lannon discusses the importance of defining your ideal client when writing a book or developing a marketing strategy. With AI, you can create detailed client avatars by inputting key traits and preferences, resulting in in-depth profiles that align perfectly with your business goals. This approach revolutionizes market research and client engagement.

Want to nail down your ideal client? AI can help! In the latest episode of the Using AI at Work podcast, Chris Lannon discusses the importance of defining your ideal client when writing a book or developing a marketing strategy. With AI, you can create detailed client avatars by inputting key traits and preferences, resulting in in-depth profiles that align perfectly with your business goals. This approach revolutionizes market research and client engagement.

Imagine freeing up your time to connect, strategize, and close deals like never before. Leverage AI, and 2025 could be your best sales year yet. In The AI Edge, Jeb Blount reveals how sales professionals can leverage AI to save time, sell more, and leave the competition in the dust. Watch the podcast and read the book to gain your AI-powered edge. And tell us what’s your plan to harness AI’s power in your sales strategy? Drop your thoughts below and let’s make 2025 the year we master the balance! 💡👇

We had the absolute pleasure of interviewing the one and the only, @Tas Bober on the Optimize Your Marketing Podcast last week - here is a quick clip... Tas mentions that when doing prompting with AI, you have to be incredibly specific, and treat it like it knows nothing... By doing that you are able to ensure the best responses #ai #marketing #promptengineering P.S. The rest of the episode will be released later this week! Be sure to follow along to not miss out!

Imagine cutting your email time from hours to minutes with AI! As a professional constantly juggling multiple tasks, finding a way to streamline communication was a game-changer for Kathy's team. Here’s her strategy that led to significant time savings and efficiency improvements: 1. Use AI tools like Shortwave to pre-write emails based on historical response styles. 2. Integrate customer input seamlessly with their own ideas. 3. Iterate to achieve a polished final email in minutes. With Shortwave, Kathy now gets through her email inbox in under an hour instead of spending half her day on it. Embrace AI in your workflow to reclaim your time and boost productivity. Watch the full episode of the podcast to learn more. Link in the comment section #AI #Podcast #FutureOfWork

A podcast that provides real, actionable advice on how AI can be used to enhance marketing? Sign me up! I think a lot of us B2b marketers are skeptical about AI. For years we’ve used “AI” as a buzzword to sell software; the technology underlying that software had some actual AI components, but campaigns were more about the sizzle than the substance. Then we get into the nuances of authorship and artistry. I’ve spent decades building relationships with talented content creators. I value their work, and I value them. We’ve all been in the room when a senior exec suggests that we “just use ChatGPT” to create a blog post—as if it’s a 1:1 substitute—and it’s depressing at best. I want to use AI as a set of tools that help me to become *better* at my job, not as a lever to commoditize content creation. I’ll be listening to Ken Roden and Erin Mills new podcast as the guide that leads me there. And with guests like Nicole Leffer, you know it’s the real deal. Give the first episode a listen. You’ll be glad you did.

Check out the excellent FutureCraft Marketing podcast hosted by Erin Mills and Ken Roden. Specifically focused on B2B marketing application of AI, they've got a variety of speakers already lined up that you won't want to miss, including insights from Liza Adams, Andy Crestodina, Tahnee Perry, Grant Grigorian and more. (My episode on Brand and AI drops in a few weeks.) For now - listen to the Episode #1 with the incomparable AI early adopter, Nicole Leffer! #Marketing #AI #podcast

🎙️ Introducing the FutureCraft Marketing Podcast: Your Guide to AI in Marketing 🚀 We're thrilled to announce the launch of the FutureCraft Marketing podcast, where we explore how AI is revolutionizing marketing from brand to demand. Our mission is to empower marketers with the knowledge and strategies needed to thrive in this new era. In our debut episode, we break the learnings down into three segments: 1️⃣ How we're using AI in our marketing efforts 2️⃣ An insightful interview with AI trailblazer Nicole Leffer 3️⃣ A tech tool review: Perplexity AI We'd love to hear from you! Drop a 1, 2, or 3 in the comments to let us know your favorite segment. Join us on this journey as we navigate the AI frontier and craft the future of marketing together. Have a listen and subscribe for more practical and innovative ways to use AI (links in the comments) #FutureCraftMarketing #AIMarketing #MarketingPodcast #DigitalMarketing #AI

If you're serious about learning how marketing can get real value out of AI 🤖, make sure you check out this awesome new podcast featuring the one and only Erin Mills

Curious about how AI can actually make your marketing more human? 🤖❤️ In this engaging podcast episode, business and marketing expert Molly Mahoney dives into her innovative approach to intertwining AI with human interaction. Discover how Molly's journey—from helping performers to coaching business owners—has led to groundbreaking strategies that enhance marketing through AI. She brings her unique perspective to The Prepared Performer platform, guiding business owners on how to make AI tools reflect their true voice and personality. Want to make your marketing feel more authentic and less robotic? Tune in to hear Molly's top tips and intriguing stories! 🎧 #AIContentCreation #BusinessCoaching #DigitalMarketing #PreparedPerformer #PodcastLife #HumanizeAI #BusinessStrategy #womeninbusiness #ai #innovation #futurism