Denali Consulting’s Post

The All-In Agency Summit is next week! Here are 20 reasons agency founders need to attend: 1. The agency space is getting more competitive. You need every advantage you can get, and where better to find them than with 14 experts? 2. Topics include everything from objection handling to which KPIs to track to what services to offer. 3. The event is 100% free. 4. We've got top-notch speakers who’ve been in the trenches and know what works. 5. Recordings are available for all registrants so you can review material and share tips and tactics with your team. 6. You can learn profit-boosting strategies to improve your agency's bottom line the same day. 7. Acquire the key strategies for becoming a leader within your agency, rather than an individual contributor. 8. We have a viking. 9. Multiple presenters host agency-focused podcasts and have a strong bead on trends of the industry. 10. The event platform has networking opportunities so you can connect with like-minded agency founders and expand your professional circle. 11. Have questions so burning you consider calling a doctor? We’ve got live Q&A coupled with the presentations to get you some relief. 12. We mentioned it's free, yeah? 13. Presenters have literally written books on the material they're covering. #experts 14. Learn to step out of being reactive in the day-to-day and embrace proactive strategies that will help your agency grow. 15. Uncover how you can turn chaos into strategy with a calm smile, like it’s just another Tuesday. 16. Some of our expert advice on calming anxious clients could put a therapist out of business. 17. Join to get real talk. We're hitting you with the down-and-dirty topics you need to understand to be successful. No selling. Just teaching. 18. Bounce in and out of presentations through the day so you can keep advancing your agency. 19. Learn how to turn complex workflows into “how was I not already doing this?” moments. 20. All this, and it's free. There's no reason not to sign up. The Summit is October 2nd from 10-6 EST. You don’t want to miss it. #allinagencysummit #agencygrowth PS - We'll be adding some prizes for people who register by this week. More on that shortly...

5 ways to make your #marketing more #traumainformed (note: this applies to any type of industry attempting to market to other humans) 1. Be Human > human first, always. Using jargon or marketing lingo looks nice but what's more effective is if you (a human) talk like a human, to other humans. 2. Be Transparent > transparency builds trust. So I'm going to say something that contradicts sales 101: stop hiding your prices. Tell us what it costs! And if it is project based and depends, then say that! 3. Be Clear > clarity helps us make informed-decisions. We can still utilize creativity and traditional marketing strategies while also being clear so people can make the best choice for them (which also means the best choice for you because you are going to find your 'ideal' clients). 4. Be Consensual > don't assume, ask. Consensual communications shift us into centering people into their own experiences and not ours. 5. Be Intentional > shift from pain points to trust points. Trust leads to safety within relationships-which also includes relationships to brands and services. Shift from going after the person's pain and towards points of trust. Trauma-informed practices in marketing all focus on trust points. Trust leads to safety, and when trust and safety exist in relationships (whether that is with other humans, brands, services, etc.) then we are more likely to have good experiences, enhances our engagement and impacts outcomes. Win-win-win, right? This all may sound simple or even intuitive but it takes intention and choice. I'm excited to be on the main stage today at the Mental Health Marketing Conference where I will be talking more about this. If you are curious on learning more, I am linking some great conversations I have had on A Trauma-Informed Future podcast and stay tuned because next week my episode with Stephanie Bilinsky and Theo Nash on trauma-informed marketing-it's SO good! As always, if you want to put these strategies into practice, join us over in the Trauma-Informed Leadership Studio! #mhm24 #traumainformedcare #traumainformedleadership #traumainformedmarketing #branding #sales #socialimpactbusiness

😕 𝐈 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐚 𝐛𝐢𝐠 𝐛𝐮𝐝𝐠𝐞𝐭, 𝐈 𝐜𝐚𝐧’𝐭 𝐝𝐨 𝐰𝐞𝐛𝐢𝐧𝐚𝐫𝐬! 𝐀 𝐦𝐚𝐧𝐢𝐟𝐞𝐬𝐭𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐚𝐜𝐡 𝐬𝐚𝐢𝐝 𝐭𝐨 𝐦𝐞… Many people think that they need big ad budgets to do webinars… they think that they will not be able to fill their webinar if they can’t spend thousands of dollars on ads But that’s BS! Whenever I talk to a coach in my free consultation program who has budget constraints, I always suggest them do free webinars instead of paid one Free webinars work like a charm when you are low on a budget… 😟 Now they have one more concern, that free offers will only attract junk leads… And I have only one thing to say… You should fix only one problem at a time What is your biggest problem at this time? Traffic or quality traffic? And they are like… 𝗧𝗥𝗔𝗙𝗙𝗜𝗖! I say… then let’s fix this first I tell them that they just need a breakthrough offer to attract the right audience to your webinar Having said that, Free Traffic doesn’t mean junk leads if your Funnel communicates your message and offers clearly, you will only attract the relevant audience If you are someone trying to attract the right audience to your webinars, you can use my offer template to create your own offer: ✅ 𝐈 𝐡𝐞𝐥𝐩 𝐝𝐞𝐩𝐫𝐞𝐬𝐬𝐞𝐝 𝐰𝐨𝐦𝐞𝐧 𝐫𝐞𝐥𝐞𝐚𝐬𝐞 𝐭𝐡𝐞𝐢𝐫 𝐥𝐢𝐟𝐞𝐥𝐨𝐧𝐠 𝐭𝐫𝐚𝐮𝐦𝐚 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐡𝐞𝐚𝐥𝐢𝐧𝐠 𝐢𝐧 𝐚 𝟗𝟎-𝐦𝐢𝐧𝐮𝐭𝐞 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐮𝐬𝐢𝐧𝐠 𝐦𝐲 𝐀𝐁𝐂 𝐦𝐞𝐭𝐡𝐨𝐝 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐭𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞𝐫𝐚𝐩𝐲 𝐭𝐡𝐚𝐭 𝐭𝐚𝐤𝐞𝐬 𝐲𝐞𝐚𝐫𝐬 #coachingbusiness #onlinecoaching #manifestationcoach

🚀 Ready to Get on Stages and Grow Your Business? 🚀 I know you’re eager to secure speaking engagements and expand your business. How do I know? Because I built a stage agency that skyrocketed to $20 million and hundreds of clients in just four years! 🎤💼 But here’s the thing – hiring an agency is costly, and doing it yourself can be incredibly frustrating. That’s why I’ve spent the last seven years developing the Stage Booking System. This tool automates the process of getting in front of decision-makers who book speakers for events and podcasts. It’s designed to connect you with meeting planners and event organizers who can choose YOU to speak. If you’ve heard about the Stage Booking System, whether through our recent workshop, a recording, or even just our messages, now’s your chance to learn more. Join us today at 4 PM EST for a live Q&A session with Thomas and me. We’ll answer all your questions about securing speaking engagements, attracting clients from stages, and using the Stage Booking System to simplify the entire process for you and your team. 🗓️ Date: Wednesday, July 24th 🕓 Time: 4 PM EST 🔗 https://lnkd.in/eYR9VAH6 Don’t miss this opportunity to elevate your speaking career and grow your business effortlessly. See you there! #PublicSpeaking #BusinessGrowth #StageSuccess #EntrepreneurLife #ClientAcquisition #AutomateSuccess #LiveQA #StageBookingSystem #GetOnStages #Inspiration #EventPlanning #MeetingPlanners #BusinessExpansion

The best way to understand how you’ve gotten to where you’re at now is by looking back & connecting the dots. 5️⃣yrs ago, I went to a conference with Jason Khalipa. I spent 3 days at his gyms, toured the Bay Area, met with all the leaders of his team & listened to industry experts. I’ve been to dozens of conferences but this one hit different. I almost didn’t go. I was kinda “conferenced out”. I had been to a lot and none of them gave me the value I needed. I wasn’t sure that taking 5 days off work & growing the company was the best idea at the time. I was completely wrong. Luckily my wife encouraged me to go & I went. Every part of this conference hit home. It was different, it was just….better. Simply put, his conference was absolutely EXCELLENT! I came back on 🔥🔥🔥 and it was what I needed ✅ 5 months later, COVID happened. I was able to learn from Jason, see how he navigated things in CA and by the time it hit GA, I was well prepared ✅ I was able to do podcast, trainings & conference calls with everyone on the team. I learned a LOT! ✅ I built an amazing network with other gym owners who were doing his program ✅ Jason gave me personal guidance & many phone calls + zoom when I started opening more gyms for the first time. What a massive help!! 🙏 The point here….. ➡️ The conference you don’t want to go to is probably the one you most need to go to. Never stop growing - get around people who are WAYYY better than you & learn.

Looking for more engagement and aligned connections on LinkedIn?? Consider joining this bootcamp with LinkedIn organic growth expert Petra Fisher!! Next week! See you then! Follow link in post below to register!

Boy am I excited for this one 👇 This Wednesday marks the launch of a new project that Dillon Young, Jean-Pierre Frost, and I have been working on -- the Daily Standup ✨ What's the Daily Standup? It's the newest project by Lifetime Value Media, a daily 10-15 minute micro-podcast bringing together folks from all backgrounds to share their take on one simple question: "What's on your mind in customer success?" Guests can talk about any topic on their mind. Got a big idea? Share it. Friction with other teams? Let's hear it. Want to brainstorm a health score or a churning customer? Come hang and we'll figure it out together. Why are we doing this? We think expertise lies in all corners of the industry, not just with thought leaders, but with daily practitioners both in and outside CS. We don't think you need any special credentials to have a seat at the proverbial table -- everyone's voice deserves to be heard. We want to democratize the conversation and showcase the diverse insights that shape our industry. To make things even more accessible to a wider audience, we plan to deliver this content as daily bite-sized chunks that you can listen to on your commute, your lunch break, or while you're just scrolling at home. So whether you're an everyday CS practitioner, a rising manager, a consultant, a CEO, or even a confused parent of a CSM wondering if their kid is gonna be okay, this is designed for you. Tune in or DM us to register as a guest! Stay tuned 🎙️

⚡️⚡️⚡️Charge up those earbuds - and get ready for… 8 killer strategies to help coaches + service providers like YOU… ✔️ get waaaayyy more reach for your content ✔️ become known as a ‘go-to’ authority in your space; and ✔️ sign more dream clients in 2024 (and beyond!) Yup… The In-Demand & Booked-Out Micro Audio Summit: {The ‘Amplify 📣📣Your Thought Leadership’ Edition!} ... has arrived! You can listen NOW. And it’s FREE! Oh AND… You don’t have to be glued to your computer screen for this one…😅 (It’s a fun, easily-bingeable, audio-only summit that you can take with you anywhere.) Topics we’re diving into… 📣 Using LinkedIn events to build community & attract client 📣 Is podcasting right for you? One simple strategy to decide! 📣 Growing your email list using IG reels 📣 9 elements for an About Page that boosts authority & converts 📣 The *adaptable* marketing strategy that creates the flexible business you want 📣 How to leverage your sales page to write your launch emails 📣 Turning your thought leadership into a mini-course for lead generation 📣 Getting leverage with the “More Clients with Less Content” method So. Much. Free. Value! Even if just 1 of these 8 strategies CLICKS for you, you could use it to get booked out in 2024… So don’t miss these! Get your FREE access now: https://lnkd.in/ecSxBqdM 👈🏼👈🏼👈🏼

“Marketing Hacks”: Do They Help or Hinder Your Business Growth? Everywhere you turn, someone is promising the next big thing in marketing: 📹 “This one YouTube strategy will 10x your leads!” 📚 “Sign up for this course and see overnight success!” 🎤 “Follow this guru’s blueprint to scale your business!” Sound familiar? - I know I was easy prey once upon a time 😖 Here’s my opinion I’ve discovered after years of helping businesses grow: Overcomplicating your marketing is one of the biggest obstacles to real results. Let’s break it down: 📈 Help: Simple, repeatable systems that work around the clock allow you to generate leads, nurture prospects, and convert clients consistently. These systems don’t rely on constant tinkering—they thrive on clarity and execution. ❌ Hinder: Chasing “hacks” spreads your energy too thin, leaving you overwhelmed and with no measurable progress. Instead of sticking to what works, you’re stuck in an endless loop of trying, tweaking, and hoping. Take it from one of my clients: They were switching strategies every month, trying to piece together insights from various courses and podcasts. We simplified everything into one system tailored to their business, and within 60 days, they had tripled their leads—without working harder. The key? Simplicity and consistency beat complexity every time. ✅ Stop chasing the next shiny object. Build a system that works for you, day in and day out. and on that note, have a great Monday! #MarketingSimplified #BusinessGrowthTips #StopOvercomplicating #ConsistentResults #MarketingStrategy

As December is coming to an end, I love this time of year. We have the holidays coming up and this means family coming to town and making great memories. However, I usually like to take some time to do a few things to end the current year and prepare for the new year. I take the necessary time to: 1️⃣ Reflect on what went well in 2024. 2️⃣ Think about things that did not go well in 2024. 3️⃣ Look into the projects that I was not able to get done in 2024. 4️⃣ Plan for 2025!!! But I need to ask you all, how do you reflect back on 2024 and how do you plan for 2025??? For me, I have a HUGE dry-erase board in my office and each year I sit down and start with a legal pad and start writing down everything I can think of (in no particular order): ➡️ Trainings I want to host 🙂 ➡️ Tasks I want to do ✅ ➡️ Projects I want to do 🚚 ➡️ Conferences I want to attend 🧳 ➡️ Podcasts I want to be on 🎙️ ➡️ Webinars I want to host or attend 💪 ➡️ Books I want to read 📚 ➡️ Projects I want to finish 🤕 ➡️ People I want to know 👨💼 ➡️ People I want to grow with 📈 ➡️ People I want to help 🆘 ➡️ Places I want to go 🛫 ➡️ Goals I want to achieve 🥅 ➡️ Things I want to create 📹 ➡️ Areas I can volunteer 👷♂️ ➡️ Things/people I need to let go of ❌ ➡️ People who can mentor me 👨🏫 ➡️ People I can mentor 🧑🏫 ➡️ Keep being an influencer 🧩 ➡️ Share your stories 📑 ➡️ Conferences I want to speak at List your ideas on how you plan for the new year below in the comments!!!