5 ways to make your #marketing more #traumainformed (note: this applies to any type of industry attempting to market to other humans) 1. Be Human > human first, always. Using jargon or marketing lingo looks nice but what's more effective is if you (a human) talk like a human, to other humans. 2. Be Transparent > transparency builds trust. So I'm going to say something that contradicts sales 101: stop hiding your prices. Tell us what it costs! And if it is project based and depends, then say that! 3. Be Clear > clarity helps us make informed-decisions. We can still utilize creativity and traditional marketing strategies while also being clear so people can make the best choice for them (which also means the best choice for you because you are going to find your 'ideal' clients). 4. Be Consensual > don't assume, ask. Consensual communications shift us into centering people into their own experiences and not ours. 5. Be Intentional > shift from pain points to trust points. Trust leads to safety within relationships-which also includes relationships to brands and services. Shift from going after the person's pain and towards points of trust. Trauma-informed practices in marketing all focus on trust points. Trust leads to safety, and when trust and safety exist in relationships (whether that is with other humans, brands, services, etc.) then we are more likely to have good experiences, enhances our engagement and impacts outcomes. Win-win-win, right? This all may sound simple or even intuitive but it takes intention and choice. I'm excited to be on the main stage today at the Mental Health Marketing Conference where I will be talking more about this. If you are curious on learning more, I am linking some great conversations I have had on A Trauma-Informed Future podcast and stay tuned because next week my episode with Stephanie Bilinsky and Theo Nash on trauma-informed marketing-it's SO good! As always, if you want to put these strategies into practice, join us over in the Trauma-Informed Leadership Studio! #mhm24 #traumainformedcare #traumainformedleadership #traumainformedmarketing #branding #sales #socialimpactbusiness
The Power of Language with Rachel Archambault https://katie-kurtz.com/podcast/episode25
4 C's of Ethical Copy with Natalie Topalian https://katie-kurtz.com/podcast/episode8
Building Trust with Data Practices with Tristan Keelan 🏒📊https://katie-kurtz.com/podcast/trust-and-safety-through-data
I love this. I've said it time and time again: *all* marketers in behavioral health should be trained in trauma-informed practices.
I'm here for this!!
Most insightful, thank you!
Subject Matter Expert on Trauma-Informed Leadership | I help leaders & companies create resilient & sustainable social impact | Podcast Host of A Trauma-Informed Future
3moInfusing Consent into Every Day Practice https://katie-kurtz.com/podcast/episode26