With housing inventory at a record-breaking low, real estate agents have been forced to adapt and change the way they do business in order to produce listings.
Focusing only on buyers is no longer a sustainable path to commissions and is requiring agents to focus on new listings. So here are 6 creative ways to find listings in today’s market and pack your pipeline no matter the market conditions!
1. Establish a Foolproof Business Plan
Your business plan should be data-driven, built off your most successful lead gen methods, but still flexible enough to allow for future growth and development. Know your why, set trackable goals, and focus on consistency, lead gen tools, and your weekly schedule.
2. Circle Prospect with GeoLeads™ to Create Inventory
Now more than ever, homeowners want to know the value of their home and what’s happening in the market. You can be the agent who answers these questions for them.
3. Call Old Expireds to List More Homes
Low inventory and high demand means fewer and fewer listings are expiring each month. That’s why calling Old Expireds (from 6-24 months ago) is a great way to find more business.
4. Contact Your Sphere of Influence to Generate Business
Your sphere of influence (SOI) and past clients are the best source for repeat and referral business. Your sphere already trusts you, which means they’re much warmer than the leads you cold call. To effectively utilize your sphere, you need to consistently contact them to stay top of mind.
5. Prospect FSBOs to Pack Your Pipeline
In a strong seller’s market, many homeowners feel empowered to list their home on their own and skip paying an agent’s commission. What they don’t know that is your expertise could actually net them more money, even with a commission.
6. Use Social Media to Keep Leads Coming to You
According to Business Insider, between 46% and 51% of adults in the US are using social media more since the pandemic began. Having a social media presence is becoming a must in the real estate industry because so many eyes are glued to screens.
Do you have any other creative ways to find listings in today's market? Drop them in the comments. 👇
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