Bernie Fussenegger’s Post

Does your brand need marketing help? 💪 Think fractional, think strategy, think prioritization and setting your teams up for success and in the right direction. How B2The7 can help? Here it goes… B2The7 focuses on improving your sales, channel visits and customer experiences with a combination of data, strategy, Marketing programs & tactics to drive desired results - and of course over 30 years of marketing experience…you aren’t going to get that knowledge anywhere else! What does all that mean…think of it this way… Experience the benefits of a seasoned marketing pro without the full-time salary and benefits. My fractional marketing services provide strategic direction and focus for your business. Let's take your marketing to the next level. DM for more info! #business #fractionalmarketing #marketing #strategy

The No.1 Question to ask yourself to better understand if your marketing actually works. 🤔 Ask yourself this - "How many leads, enquiries, product sales, or sales calls did you get this month?" If your Answer = NONE You're marketing isn't working! If it's only a handful, then it still isn't working. Remember, if you want to catch good fish, then you need to fish in the right waters. 🐟 And if you're paying thousands to a marketing department, consultant or agency, I'd be reviewing their efforts and cost expenditure. 📈 Plus you might need to rethink the strategy piece and offering to the market, before you commit more money. Stop pouring inefficient marketing spend down the drain. #marketing #sales #marketingtosales #roi

I’m constantly advocating for developing strong marketing operations that drive your team toward reaching its goals, but how exactly are you supposed to align your marketing efforts with your business goals? I’ve been working in marketing for several years, and I’ve had both successes and failures in my campaigns. It’s all part of the job. However, I’ve found that when marketing operations and business goals go hand in hand, campaigns are significantly more effective. These are some best practices I’ve identified when aligning marketing operations and overall business goals: ➡️ Start by setting realistic business and marketing goals, along with trackable metrics. ➡️ Identify what marketing processes and workflows work best for your company and stick with them. ➡️ Implement a marketing technology stack to streamline processes and train your team accordingly. ➡️ Track your metrics, including KPIs like customer retention, sales, and cost per lead. ➡️ Analyze your results and refine strategies as needed. It may take a few tries to get the balance right, but once you get it, you’ll notice a significant boost to your overall marketing efficiency. What do you do to keep your marketing operations and business goals aligned? #marketingoperations #customerretention #businessgoals #marketingcampaigns

𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁𝘀 Feeling overwhelmed by the chaos of marketing? It’s time to simplify your approach with the help of virtual assistants (VAs). Here’s how VAs can transform your marketing strategy and lighten your workload. 1. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗥𝗼𝘂𝘁𝗶𝗻𝗲 𝗧𝗮𝘀𝗸𝘀  • 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗕𝗼𝗼𝘀𝘁: VAs can handle repetitive tasks like data entry, scheduling, and social media management.  • 𝗠𝗼𝗿𝗲 𝗧𝗶𝗺𝗲 𝗳𝗼𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: By automating these processes, you free up valuable time to focus on higher-level marketing strategies. 2. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁  • 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗧𝗼𝘂𝗰𝗵: VAs can manage customer inquiries and interactions, ensuring timely and personalised responses.  • 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀: This ongoing engagement fosters stronger connections with your audience, enhancing loyalty and trust. 3. 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴  • 𝗜𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: VAs can gather and analyse data, providing insights into your marketing performance.  • 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗘𝗳𝗳𝗼𝗿𝘁𝘀: With access to this information, you can refine your strategies for better results. Embracing the support of virtual assistants not only simplifies your marketing efforts but also allows your business to flourish. Discover how this shift can turn your marketing mayhem into smooth sailing!

🚨 Struggling to Attract New Customers? In business, growing your customer base is crucial—that's where finding the right marketing specialist can make all the difference. Here's how they can help: 🔑 Alignment and Strategy: A skilled marketing specialist ensures that your marketing efforts are aligned with your business goals and sales strategies. They'll bridge the gap between marketing and sales, ensuring your teams work together to generate high-quality leads and convert them into loyal customers 💡 Innovative Campaigns: An expert marketer will craft personalised, data-driven campaigns to attract new customers, leveraging the latest trends and technologies to ensure your brand stands out 📈 Measuring ROI: A marketing specialist will track and prove the ROI of marketing activities, ensuring that your investments in campaigns are driving tangible business growth Partnering with a marketing professional will transform your approach. If you're looking for that ideal person to drive your business growth, please get in touch! 0121 360 6000 / helen@hartrecruitment.co.uk #MarketingGrowth #CustomerAcquisition #MarketingSpecialists

What do you mean by business marketing? Business marketing is the marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services, or use them to support their work. Business marketing, also known simply as marketing, refers to the activities a company undertakes to promote and sell its products or services to potential customers. It involves understanding the needs and desires of customers, developing products or services that meet those needs, and then effectively communicating the value of those offerings to the target audience. Business marketing encompasses a wide range of strategies and tactics, including market research, product development, pricing, distribution, advertising, branding, public relations, and sales. The ultimate goal of business marketing is to attract and retain customers, increase sales and revenue, and build long-term relationships with consumers. In essence, business marketing is about creating and delivering value to customers in a way that generates profitable exchanges for the company. It is a critical function for businesses of all sizes and industries, as it directly impacts their ability to compete and thrive in the marketplace. #busniess #businessadvertising #businessadvisor #businessanalystjobs #businessanalysistraining

In the last 8 years of running a digital marketing agency, there is one consistent weak link in nearly every business we’ve worked with - the disconnect between any form of marketing & sales! It’s never been more important to close that gap. The good news is your competition doesn’t want to work to close it. The question is do you? 🚀 Unlock the Power of Connecting Marketing & Sales in Your Small Business! 🚀 In today’s fast-paced business environment, aligning your marketing and sales efforts can be a game-changer for small businesses. Here are some compelling reasons why: 1. Increased Revenue: Companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in those without this alignment. 2. Better Lead Conversion: When marketing and sales work together, businesses see a 67% improvement in closing deals. 3. Customer Retention: Aligning these departments helps to create a seamless customer journey, increasing customer retention rates by up to 36%. 4. Efficiency: Collaboration leads to better use of resources and more efficient operations, saving time and money. 📈 By integrating marketing and sales, you not only boost your business growth but also create a more cohesive and effective team. It’s time to break down the silos and watch your business thrive! 💡 Ready to take your business to the next level? Connect with me to learn how! #SmallBusiness #Marketing #Sales #BusinessGrowth #EdWeeksJr

We just drafted a 2025 marketing plan for a client including a tactic list, budget and timelines. Many people ask us what a small to mid-sized B2B company should spend on marketing. There's no easy answer because spending depends on a lot of things - age of the business, cash situation, internal resources, etc. There are recommendations online but they range from 2%-40% so not that helpful. We prefer tactical budgeting where we (our clients and Bench Strength) identify and prioritize the marketing activities that will increase sales to the extent that the company is looking for. From there, we price out all of the tactics and see what investments the company is ready to make. It's a longer process but seems to deliver better results: - There's no 'end of the year spending' on unplanned tactics to maintain a budget allocation percentage. - There's an opportunity to invest disproportionately in marketing that will increase sales in a specific segment. How do you budget for marketing? #budget #marketingbudget #b2bmarketing

🚀 Feel Confident About Your 2025 Marketing Plan 🚀 As we head into 2025, the stakes for A/E/C firms are higher than ever. Rising marketing costs, shifting client expectations, and economic uncertainty are forcing many CEOs to ask: “Is our strategy set up to drive growth—or just maintain the status quo?” That’s where I come in. The 2025 Marketing Confidence Boost is designed to ensure your marketing plan isn’t just a line item—it’s a growth engine. Think of it as a second opinion from a trusted advisor, giving you the clarity and confidence to navigate what’s next. Here’s what’s included: ✅ Comprehensive Review of Marketing Systems – Identify what’s working and where there’s untapped potential. ✅ Key 2025 Marketing KPIs – Define the metrics that matter to stay laser-focused on results. ✅ Ideal Customer Profiles – Refine your messaging to attract and engage the clients you serve best. ✅ Priority Campaign Plan – Actionable steps for immediate impact. ✅ Hiring and Vendor Guidance – Expert recommendations on the talent and partners to maximize your efforts. 👉 Why this matters: Your marketing plan should be more than a to-do list—it should align with your growth goals, drive measurable results, and prepare your firm to thrive in any market condition. Let’s ensure your 2025 marketing plan is the foundation for your best year yet. DM me or learn more on my website 👇 #AECMarketing #FractionalCMOforAEC #MarketingStrategy #2025Planning #BusinessGrowth

As 2025 approaches, A/E/C leaders are asking one critical question: “Are we ready to grow in this climate?” Marketing costs are rising, and uncertainty continues to challenge even the best-laid plans. That’s why I created the 2025 Marketing Confidence Boost—a tailored strategy assessment to help firms realign their marketing plans with their growth goals and seize opportunities with confidence. This is more than a check-the-box exercise—it’s about equipping your firm with a focused, results-driven strategy for the year ahead. Here’s what I’ll help you achieve: 🌟 Clarity: A full review of your marketing systems to identify what’s driving results—and where you can improve. 🌟 Focus: Key 2025 KPIs that keep your team tracking toward growth. 🌟 Precision: Ideal Customer Profiles to refine your messaging and strengthen client engagement. 🌟 Impact: A Priority Campaign Plan with actionable steps to create momentum right away. 🌟 Expertise: Guidance on hiring and vendor partnerships that elevate your team’s capabilities. 💬 Let’s talk: If you’re unsure whether your marketing plan is ready to support your growth goals in 2025, I’d love to connect. DM me or visit my website to see how this service can make a difference for your firm. 2025 is almost here. Let’s make it your firm’s best year yet! 🚀 #AECMarketing #MarketingStrategy #FractionalCMOforAEC #2025Planning #BusinessGrowth