On Your Market Set Go

Do have marketing leadership challenges? Check out eight signs👇 to see if marketing leadership is holding your firm back from growth. If they resonate, let's talk - DM me to schedule a discovery call!

🎯 3 Steps to Align Marketing and Growth for 2025 🎯 To achieve sustainable growth, AEC firms need a marketing strategy that does more than support—it must lead. Here’s how you can create alignment and build momentum for 2025: 1️⃣ Define and Leverage Your Strengths: Build your marketing strategy around what sets your firm apart. Start with your firm’s vision, unique expertise, and connection to the communities you serve. 2️⃣ Elevate Awareness and Positioning: To grow sustainably, your marketing efforts must focus on positioning your firm as a thought leader and problem-solver in your markets. This means aligning messaging to attract ideal clients and drive inbound leads. Stat: Firms that focus on consistent positioning see a 30% improvement in brand recognition (source: SMPS—Society for Marketing Professional Services). 3️⃣ Functional Marketing Framework®: Structure your marketing into repeatable, scalable processes that align with sales and operations. A solid framework ensures marketing is a key driver of predictable growth rather than a reactive function. Tip: Use quarterly planning sessions to revisit and refine campaigns based on performance data. 🔑 Key Takeaway: Growth in 2025 starts with strategy. By aligning marketing with your strengths and business goals, you can drive measurable impact and position your firm for long-term success. Ready to see how this framework can transform your firm? Let’s talk! 💬 #MarketingStrategy #AECGrowth #FractionalCMOforAEC

The inaugural The American Institute of Architects (AIA) Materials Pledge By the Numbers report - showing good progress, strong momentum, and helping to inform which areas of knowledge and methods of education are needed to move the industry forward!

🚀 Feel Confident About Your 2025 Marketing Plan 🚀 As we head into 2025, the stakes for A/E/C firms are higher than ever. Rising marketing costs, shifting client expectations, and economic uncertainty are forcing many CEOs to ask: “Is our strategy set up to drive growth—or just maintain the status quo?” That’s where I come in. The 2025 Marketing Confidence Boost is designed to ensure your marketing plan isn’t just a line item—it’s a growth engine. Think of it as a second opinion from a trusted advisor, giving you the clarity and confidence to navigate what’s next. Here’s what’s included: ✅ Comprehensive Review of Marketing Systems – Identify what’s working and where there’s untapped potential. ✅ Key 2025 Marketing KPIs – Define the metrics that matter to stay laser-focused on results. ✅ Ideal Customer Profiles – Refine your messaging to attract and engage the clients you serve best. ✅ Priority Campaign Plan – Actionable steps for immediate impact. ✅ Hiring and Vendor Guidance – Expert recommendations on the talent and partners to maximize your efforts. 👉 Why this matters: Your marketing plan should be more than a to-do list—it should align with your growth goals, drive measurable results, and prepare your firm to thrive in any market condition. Let’s ensure your 2025 marketing plan is the foundation for your best year yet. DM me or learn more on my website 👇 #AECMarketing #FractionalCMOforAEC #MarketingStrategy #2025Planning #BusinessGrowth

Honoring Veterans: Gratitude Beyond Words! Today, we pause to reflect and honor the courage, commitment, and sacrifice of our veterans. These extraordinary individuals have stepped forward to serve and protect, embodying values that resonate deeply—integrity, resilience, and teamwork. To all the veterans in our lives and beyond, we thank you for your service and the sacrifices you and your families have made. Your contributions enrich our lives and communities in countless ways. This Veteran's Day, let’s not only express gratitude but also find meaningful ways to support our veterans—through opportunities, mentorship, and collaboration. We honor your service. We are inspired by your example. We are better because of your sacrifice. #VeteransDay #HonoringService #Gratitude

🚀 Finding the Right Marketing Leadership Model for Your A/E/C Firm 🏗️ In today’s fast-paced A/E/C industry, choosing the right marketing model can be challenging. Should you bring in an Advisor, hire a Consultant, engage an Agency, add a Fractional CMO, or hire a full-time In-House CMO? 🤔 We’ve created a quick guide to help CEOs understand the pros and cons of each option and how to identify the best fit for your firm’s strategic needs, budget, and growth goals. Swipe through this presentation to see the options, then let me know which approach has worked best for your firm! 👇 💬 Have questions or looking for tailored advice? Let's connect! #MarketingStrategy #AECMarketing #FractionalCMOforAEC #Leadership #AECIndustry

🛑 Even the best in-house marketing teams can face challenges that limit their impact. Are you seeing this at your firm? 🏗️ ‘10 Signs It’s Time to Upgrade Your Marketing Strategy' is a checklist that helps identify the common signs that your team might benefit from additional strategic support. From inconsistent branding to difficulty demonstrating ROI 📊, this resource helps you spot opportunities to elevate your marketing efforts and drive sustainable growth. 🔗 Curious how your team measures up? Download the checklist and rate your current marketing efforts 👇 #AECMarketing #MarketingStrategy #FractionalCMOforAEC #LeadGeneration #MarketingTips #AECSuccess #BrandingMatters #ROIMatters #StrategicSupport #MarketingGrowth #B2BMarketingStrategy

🚨 Is Your In-House Marketing Enough to Fuel Your Growth? 🚨 Your marketing team is great at handling the day-to-day, but are they strategically driving the next phase of growth? 🤔 According to a recent SMPS survey, A/E/C firms that align their marketing efforts with business strategy are 3x more likely to see sustainable growth 📈. If you’ve outgrown your current approach, it might be time to think bigger. A fractional CMO can bring strategic leadership without the full-time commitment—helping you scale efficiently while empowering your team to evolve and perform at their best. Curious to see how this works in real life? Let’s connect! 🔗 #MarketingStrategy #CMO #AECTeams #MarketingLeadership #StrategicGrowth #FractionalCMOforAEC

🚀 Exciting Announcement: On Your Market Set Go is Live! 🚀 I'm thrilled to officially launch On Your Market Set Go, offering #FractionalCMO services to help architecture, engineering, and construction firms win more projects and accelerate growth with strategic marketing leadership! 💼 I partner with #AEC firms that have a growth mindset but are challenged with aligning marketing efforts to their business goals. If you have some in-house marketing but need proven, experienced leadership to gain a competitive edge, navigate economic uncertainty, and maximize marketing ROI - I’m here to help! My Services: 🗝 Fractional CMO: Act as your Chief Marketing Officer, on a part-time, contractual basis. I'm accountable to translating your vision into a growth strategy, delivering results, and fostering a cohesive, results-oriented marketing team. 🗝 Half-Day Strategy Session: Deep dive into your marketing strategy to provide a clear direction using the Functional Marketing Framework®. You'll come away from this 4-hour session with a marketing punch list, SMART goals, and initiatives for the next 6 months. 🗝 Marketing Alignment Framework: 3-steps to a strong foundation 1️⃣ comprehensive marketing audit 2️⃣ strategic resource allocation plan to maximize your ROI 3️⃣ leadership alignment session to ensure leaders are ready to support the marketing strategy 💡 With years of experience driving NSR growth from $142M to $222M and increasing marketing ROI by 40%, I know how to build a scalable, profitable marketing strategy. I’ve helped firms improve their bottom line and outpace the competition—now I’m ready to do the same for you. ✨Check out the website if you would like to learn more! ✨If you know a firm that could benefit from this type of partnership, I’d love an introduction! ✨ Follow this company page to stay updated on insights and best practices in marketing for the A/E/C industry! Looking forward to working with you! #FractionalCMO #MarketingStrategy #MarketingArchitecture #MarketingEngineering #MarketingConstruction #AEC #MarketingStrategy #GrowthMarketing #MarketingAlignmentFramework #MarketingLeadership #OnYourMarketSetGo

Anna Lungley, Chief Sustainability Officer, says is best: "Essential reading for a new generation of marketeers motivated to rediscover the meta-purpose of marketing - long-term wellbeing for all. Randle and Eyre analyze the current state and impacts of marketing, highlighting the flaws of conventional approaches and propose a new role and mindset. Critically, they provide the frameworks and practical tools needed to create true value for business and consumers alike."