Jennifer Haferbecker, CPSM’s Post

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Fractional CMO helping AEC firms win more projects and accelerate their growth by navigating economic uncertainty and developing high-performing marketing teams without burnout.

As 2025 approaches, A/E/C leaders are asking one critical question: “Are we ready to grow in this climate?” Marketing costs are rising, and uncertainty continues to challenge even the best-laid plans. That’s why I created the 2025 Marketing Confidence Boost—a tailored strategy assessment to help firms realign their marketing plans with their growth goals and seize opportunities with confidence. This is more than a check-the-box exercise—it’s about equipping your firm with a focused, results-driven strategy for the year ahead. Here’s what I’ll help you achieve: 🌟 Clarity: A full review of your marketing systems to identify what’s driving results—and where you can improve. 🌟 Focus: Key 2025 KPIs that keep your team tracking toward growth. 🌟 Precision: Ideal Customer Profiles to refine your messaging and strengthen client engagement. 🌟 Impact: A Priority Campaign Plan with actionable steps to create momentum right away. 🌟 Expertise: Guidance on hiring and vendor partnerships that elevate your team’s capabilities. 💬 Let’s talk: If you’re unsure whether your marketing plan is ready to support your growth goals in 2025, I’d love to connect. DM me or visit my website to see how this service can make a difference for your firm. 2025 is almost here. Let’s make it your firm’s best year yet! 🚀 #AECMarketing #MarketingStrategy #FractionalCMOforAEC #2025Planning #BusinessGrowth

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🚀 Feel Confident About Your 2025 Marketing Plan 🚀 As we head into 2025, the stakes for A/E/C firms are higher than ever. Rising marketing costs, shifting client expectations, and economic uncertainty are forcing many CEOs to ask: “Is our strategy set up to drive growth—or just maintain the status quo?” That’s where I come in. The 2025 Marketing Confidence Boost is designed to ensure your marketing plan isn’t just a line item—it’s a growth engine. Think of it as a second opinion from a trusted advisor, giving you the clarity and confidence to navigate what’s next. Here’s what’s included: ✅ Comprehensive Review of Marketing Systems – Identify what’s working and where there’s untapped potential. ✅ Key 2025 Marketing KPIs – Define the metrics that matter to stay laser-focused on results. ✅ Ideal Customer Profiles – Refine your messaging to attract and engage the clients you serve best. ✅ Priority Campaign Plan – Actionable steps for immediate impact. ✅ Hiring and Vendor Guidance – Expert recommendations on the talent and partners to maximize your efforts. 👉 Why this matters: Your marketing plan should be more than a to-do list—it should align with your growth goals, drive measurable results, and prepare your firm to thrive in any market condition. Let’s ensure your 2025 marketing plan is the foundation for your best year yet. DM me or learn more on my website 👇 #AECMarketing #FractionalCMOforAEC #MarketingStrategy #2025Planning #BusinessGrowth

2025 Marketing Confidence Boost

2025 Marketing Confidence Boost

onyourmarketsetgo.com

Sarah Beach

Regional Marketing Director - West Coast, Associate Vice President at HGA

1mo

Love the Confidence Boost strategy and so valuable as we head into a new year!

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