AMM Networks’ Post

What is ROAS in marketing? ROAS stands for Return on Advertising Spend. It is a metric used in marketing to measure the effectiveness of advertising campaigns in terms of revenue generated compared to the amount spent on advertising. ROAS is calculated by dividing the revenue generated from advertising by the cost of the advertising campaign. ROAS helps marketers assess the profitability of their advertising efforts and optimize their strategies accordingly. A higher ROAS indicates that the advertising campaign is generating more revenue relative to the advertising costs, while a lower ROAS suggests that adjustments may be needed to improve the efficiency of the campaign. ROAS is particularly important in digital marketing where it's easier to track the direct impact of advertising spending on revenue.

What is ROAS in marketing? ROAS stands for Return on Advertising Spend. It is a metric used in marketing to measure the effectiveness of advertising campaigns in terms of revenue generated compared to the amount spent on advertising. ROAS is calculated by dividing the revenue generated from advertising by the cost of the advertising campaign. ROAS helps marketers assess the profitability of their advertising efforts and optimize their strategies accordingly. A higher ROAS indicates that the advertising campaign is generating more revenue relative to the advertising costs, while a lower ROAS suggests that adjustments may be needed to improve the efficiency of the campaign. ROAS is particularly important in digital marketing where it's easier to track the direct impact of advertising spending on revenue.

At Rubii we still hear the challenges media buyers and campaign managers face when managing the pacing of advertising spends to ensure they don't underspend or overdeliver. And there's nothing worse than telling your client you didn't deliver what you promised. The good news is, it doesn't have to be that way. With Rubii's real-time budget monitoring feature you'll ensure you deliver your campaigns in full, every time.

Can we please talk about Over / Under spending on digital advertising campaigns? Have you or someone you know ever overspent on a campaign? What about underspending? ....and then there's pacing? Do your campaigns deliver consistently and evenly? Rubii's campaign tracker feature manages this for you and ensures no more; - Overspends - Underspends - Inconsistent campaign pacing Say good by to needless over / under spends and inconsistent pacing forever, save yourself the hassle with Rubii Book a demo with our team and we'll show you how.

Traditional Advertising Vs. Digital Advertising GoodFirms Here, GoodFirms is attempting to get answers to all the above questions. This survey, titled “Traditional Advertising Vs. Digital Advertising,” aims to share the benefits and drawbacks of traditional and #digital #advertising. It also attempts to shed light on the transition of advertising methods with the rising dominance of digital #marketing and multiple touchpoints. Read the full article... https://lnkd.in/gFP-47eT

The digital landscape is competitive, and understanding how profitable your advertising campaigns are is crucial to making the most of your marketing budget.   ROAS, or Return on Ad Spend, might appear to be a simple formula at first glance, but there's a lot more to the equation than meets the eye.   To accurately measure ROAS, you have to consider the time and resources invested in your advertising efforts, whether in-house or hired out, and you need to assign values to your conversion actions. When you're dealing with purchase value, that's pretty straightforward, but if you're tracking leads, you'll need to assign a value to your leads to calculate the return.   Calculating ROAS can get a little complex, but it's an important metric to measure to fully understand how your advertising campaigns affect your bottom line.   In our recent blog post, learn how to accurately measure ROAS so you can make sure you're fully optimizing your ad campaigns–plus learn how to boost your ROAS to get more revenue for your dollar: https://lnkd.in/ghQ9XW6y

Do you know what your advertising investment’s contribution to revenue is? What is the business impact of your advertising investment? Sure, you know what drives traffic and leads, but you don’t know which traffic or leads contribute most to revenue. If you did, your advertising investment could be optimized to sales revenue vs. just traffic and leads. This would be game changing! AdsIntelligence Marketing has the ability to literally Ad that level of Intelligence to your advertising efforts. We operate a multi-touch attribution platform that leverages first party data to track all invested capital to revenue. Now, you will know what ad channels are driving the most revenue, and optimize campaigns accordingly, saving you significant time and money. Contact us to learn how we can start leveraging your advertising dollars towards quantifiably, more revenue. Don’t think. Know. Learn more about our services: https://bit.ly/4eDpQ7x

Marketing and advertising….the great big blackhole 🕳️ “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” Daily, I see some businesses that are running successful core operations, however, they are always in the red, strapped for cash and incurring significant losses. Why? Online advertising! Like any part of the business, marketing is an investment that needs to be assessed for a return. However, unlike other investments, the return on advertising is difficult to measure. Traditional forms of advertising, such as on advertising boards, buses and in newspapers are easy to budget for, even if the return may be hard to quantify.  A specific space, a specific size for a specific duration. However, with online advertising, the metrics are very different.  It may be easier to target and perhaps get some measure of effectiveness.  However, it is the audience that are spending your advertising budget and, like a slot machine, businesses keep pouring in more money in the hope of a big win. A psychological nightmare. So it comes down to this - are hard working businesses effectively just funding the online advertising giants and the social media companies? But here is the real kicker - the more online advertising there is, the more you need to spend to be seen and heard.  Caught in a Catch-22. Advertising - a business that keeps everyone in business in the pursuit of business. Have businesses now been tasked to find the answer to the Ultimate Question? Does this resonate? Like and let me know what you think in the comments 👇 #marketingspend #marketing #onlineamarketing #socialmedia #socialmediaspend #managementaccounts #cashflow #sunkcosts

Digital ads can waste A LOT of money for brands! As a brand manager, agency partner or marketer, you probably spend a lot of money on digital advertising with very little return… We won’t mention any names but here is proof… 50k visitors…76 signups…YIKES… That’s a very crappy conversion rate to say the least. Or what about this one with 1300+ visitors and 8 signups! We have found that when brands shift their promotional dollars to more on-pack and tactical in-store promotions that directly encourage purchase, it significantly drives sales. Next time you’re allocating your budget, be sure to review the real results you are getting from your traditional and digital advertising. P.S. What types of non-ads marketing campaigns have been working for you lately? #cpg #marketing #agencypartners