9 Marketing Trends Your Business Shouldn’t Ignore in 2024
Amplifir - Performance Digital Marketing Agency
We’re the antithesis of your typical marketing agency. No BS…just results. AUS | NZ | UK
The digital marketing landscape is continuously evolving, driven by technological advancements, and shifting consumer behaviours. Here are some of the significant trends anticipated to reshape the marketing landscape in 2024:
1. Cookie-less Future:
Right now, digital marketing relies on Cookie Tracking, the phasing out of third-party cookies is expected to happen in the second half of 2024. This change will be a seismic shift in digital marketing impacting the targeting and measurement capabilities for all advertisers.
Why it matters to marketers: Third-party cookies have long been the backbone of digital advertising, allowing marketers to track users across multiple websites and deliver targeted ads. However, with Google committing to the phasing out of third-party cookies by the second half of 2024 it will make it more difficult for marketers to track users and deliver relevant ads.
What marketers can do: Marketers need to start preparing for a cookie-less future by developing new ways to target and measure their advertising campaigns. Some best options to navigate this transition include using first-party data, contextual targeting, and AI-powered marketing.
2. Hyper-Personalisation:
Leveraging advanced analytics, AI, and machine learning to deliver individualised content, product suggestions, and offers to enhance customer engagement and likelihood of conversion is going to be critical in 2024.
Why it matters to marketers: Customers are increasingly expecting personalised experiences from brands. Hyper-personalisation allows marketers to deliver personalised content, product suggestions and offers that are tailored to the individual needs and interests of each customer. This can lead to increased customer engagement, loyalty, and sales conversion.
What marketers can do: Marketers can leverage hyper-personalisation by using AI-powered marketing platforms and tools such as Amplifir’s Amp’d AI. These platforms can help marketers collect and analyse large customer datasets, identify customer segments, and create personalised marketing campaigns.
3. Voice Search Optimisation (VSO):
With the rise of voice-enabled devices like Siri, Google and now ChatGPT, optimising content for voice search is becoming crucial. VSO focuses on long-tail keywords and natural language queries to improve visibility in voice search results.
Why it matters to marketers: Voice search is becoming increasingly popular, with billions of voice searches performed each day. By optimising their content for voice search, marketers can reach new audiences and increase brand awareness.
What marketers can do: To optimise their content for voice search, marketers should focus on using long-tail keywords and natural language queries. Marketers should also create content that is easy to understand and consume when spoken aloud.
4. AI-Driven Marketing Analytics:
AI is hot right now, it’s revolutionising data analysis in marketing, providing actionable insights from large datasets to help businesses make informed decisions and the pace is going to increase in 2024.
Why it matters to marketers: AI-driven marketing analytics can help marketers to make better decisions about their marketing campaigns. For example, AI can be used to identify trends and patterns in customer data, predict customer behaviour, and measure the effectiveness of marketing campaigns.
What marketers can do: Marketers can leverage AI-driven marketing analytics by using AI-powered marketing analytics platforms and tools. These platforms can help marketers to collect, clean, and analyse their marketing data to identify actionable insights.
5. Video Marketing:
The dominance of video content across platforms including TikTok, YouTube, LinkedIn and Meta is expected to accelerate in 2024, serving as an effective medium for engaging audiences and conveying brand messages.
Why it matters to marketers: Video is a highly engaging form of content that can be used to educate, entertain, inspire potential customers and boost conversion rates. By creating and distributing high-quality video content, marketers can reach a wider audience, and build stronger relationships with their customers and video marketers get 66% more qualified leads per year!
What marketers can do: Marketers can create and distribute video content on a variety of platforms, including YouTube, TikTok, Instagram, and LinkedIn. Marketers should also create video content that is relevant to their target audience and that tells a story.
6. Influencer Marketing Evolution:
A shift towards micro-influencers specialising in unique topics is set to grow in 2024, offering a more authentic and effective marketing strategy due to their highly engaged and often more niche-specific audiences.
Why it matters to marketers: Micro-influencers are social media users with a smaller but more engaged following. They are often seen as more authentic and trustworthy than macro-influencers, which can make them more effective at influencing consumer purchasing decisions.
What marketers can do: To partner with micro-influencers, marketers can identify relevant micro-influencers in their industry and reach out to them directly. Marketers can also use influencer marketing platforms to find and connect with micro-influencers.
7. Conversational Marketing with Chatbots:
Chatbots, backed by AI and natural language processing advancements, are becoming integral for real-time, personalised customer service, capable of handling complex interactions.
Why it matters to marketers: Chatbots can help marketers provide their customers with 24/7 support and answer their questions quickly and efficiently. Chatbots can also be used to collect customer data and feedback, which can be used to improve marketing campaigns.
What marketers can do: To implement chatbots, marketers can use a variety of chatbot development platforms and tools. Marketers can also train their existing chatbots to handle more complex interactions.
8. Automation and AI:
Continual advancements in AI and automation technologies are expected to streamline marketing operations further in 2024, offering various marketing tactics like predictive analytics, personalisation, and programmatic advertising.
Why it matters to marketers: AI and automation can help marketers to streamline their workflows and save time. This can free up marketers to focus on more strategic tasks, such as developing creative campaigns and analysing marketing data.
What marketers can do: Marketers can leverage AI and automation by using AI-powered marketing platforms and tools. These platforms can help marketers automate tasks such as email marketing, social media marketing, and ad management.
9. The Importance of Website Content and SEO-Optimised Content Marketing
With the rise of AI chatbots and AI-driven PPC search advertising, it's more important than ever for businesses to have high-quality, SEO-optimised website content. AI chatbots and AI-driven PPC search advertising are becoming increasingly sophisticated, and they can identify, and rank websites based on the quality and relevance of their content.
Why it matters to marketers: SEO-optimised website content can help marketers improve their search engine rankings, reach a wider audience, and attract more customers.
What marketers can do: Marketers can create high-quality, SEO-optimised website content, identifying the keywords and phrases that their target audience is searching for. Creating informative and engaging content and Optimising their content for search engines by using relevant keywords and phrases throughout their content, including in their titles, headers, and meta descriptions.
The time to act is now.
2024 is going to see a seismic shift in the digital marketing landscape and businesses that don't adapt risk being left behind. The megatrends of cookie-less tracking, Artificial Intelligence and hyper-personalisation are just a few examples of the trends that will shape marketing in 2024.
If you're not prepared for these changes, your competitors will be. Don't let your business fall behind. Contact Amplifir today to learn more about how we can help you prepare for a cookie-less future or develop a hyper-personalisation strategy that will grow your business.
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