Marketing Week

Grocery sales surpassed £13bn in December for the first time, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its largest share since 2019. https://lnkd.in/eXYfMB3E

The retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected £7m marketing “cost increase”. https://lnkd.in/eYdNxxqy

Why AI could be the best thing to happen to marketing AI has moved far beyond being a novelty, becoming the catalyst for a creative renaissance in marketing https://lnkd.in/gUpFg6Ed #spon Movable Ink

It is hard to make sense of the value of AI sometimes isn't it? But hey at least you can get some cool images out of it! Check out the latest cartoon from the Marketoonist

Pernod Ricard-owned Havana Club wants to become the “preferred rum” for consumers by emphasising the versatility of its portfolio https://lnkd.in/ei-CMUqs

The ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness, says Ben Davis https://lnkd.in/eMfTVZVh

John Lewis & Partners top marketer Charlotte Lock departs the business Charlotte Lock spent three years as pan-partnership customer director at the business. It is not yet known who will take on leadership of the marketing function https://lnkd.in/eEg-24QC

New data from the British Chambers of Commerce shows business confidence is falling in the wake of tax rises and inflationary pressures. https://lnkd.in/eRxw9Fz6

Aldi pledges to maintain “price gap” setting it apart from “traditional full-price supermarkets” after £1.6bn Christmas turnover https://lnkd.in/enhVMHyr

Two decades into its premiumisation strategy, Diageo believes a balanced approach to innovation has helped the drinks giant become an “in-culture brand builder”. https://lnkd.in/eUiD7j89