More than half of Americans don’t believe climate change will harm them personally, or is harming Americans now. That represents a failure of US mainstream and broadcast news. But it doesn’t have to be this way! Check out this comprehensive reporting on the state of climate change in 2024 from German broadcast news, featuring Yellow Dot’s Extreme Weather Reports. https://lnkd.in/gT-gi93i
Yellow Dot Studios
Media Production
Los Angeles, CA 2,357 followers
Media studio founded by Adam McKay to drive awareness and action on the climate emergency.
About us
Yellow Dot Studios is a non-profit media studio founded by Adam-McKay (Don’t Look Up, The Big Short, Anchorman, Succession) to challenge polluter disinformation and raise awareness about the climate emergency.
- Website
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yellowdotstudios.com
External link for Yellow Dot Studios
- Industry
- Media Production
- Company size
- 2-10 employees
- Headquarters
- Los Angeles, CA
- Type
- Nonprofit
Locations
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Primary
Get directions
Los Angeles, CA 90049, US
Employees at Yellow Dot Studios
Updates
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"The question is: What is the essential truth of this… How do you present this stuff in a way that allows someone to understand the fundamental or essential meaning, that cuts through the bullshit." Fun to chat with LaunchSquad about our approach to raising climate awareness, with creativity and a little help from our friends:
Thanks to Elijah Zarlin and Yellow Dot Studios for the conversation on their radical (and radically funny) approach to climate messaging. Click the link to read more about their work with some of the biggest names in comedy and entertainment to engage audiences, advocate for change, and fight misinformation in the latest issue of The Cooler. https://lnkd.in/eWiarZrH
From the Mind of Adam McKay, Yellow Dot Studios Is Creating a New Kind of Climate Messaging
thecooler.substack.com
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A timely message about food waste, delivered with 🤌 💋 humor, creativity, and 😈 , by the hilarious D'Arcy Carden. #foodwaste #psa #climatecommunication #climateaction #humor #tips
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Excited to announce “You Need This” - Yellow Dot’s first feature documentary, with Scenery and Hôtel Motion Pictures. Directed by Ryan Andrej Lough, “You Need This” explores how consumerism emerged from the unbridled optimism of 1950s America and evolved into a global system shaping our desires, identities, and behaviors. Conditioning the population to find meaning and status through endless consumption, this insatiable machine depletes our environment, strains our social bonds, and damages our well-being. “It’s not cultural or political divisions that have turned our world upside down, but the relentless quest for corporate profit fuelling consumerism. Just as the film delves into the bleak impact of global consumption; it captures something remarkable: a growing awareness as people begin to wake up to the reality of the system we’ve been trapped in.” - Adam McKay Thanks to Off the Fence “You Need This” is coming soon!
Adam McKay-Produced Documentary ‘You Need This’ From Banijay’s Scenery Probes Hyper-Consumerism (EXCLUSIVE)
https://variety.com
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Congratulations, Adam McKay, for recognition in the #TIME100Climate. Sure, corporate media may have dropped the ball on the biggest story in human history while profiting off of Big Oil's catastrophic disinformation - but even they still get it right occasionally. https://lnkd.in/gtfEDfer
TIME100 Climate 2024: Adam McKay
time.com
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NYC. Free (Vegan) hot dogs. Named after astonishing climate facts. Served by Rainn Wilson. 👨🍳 💋 This is what happened when Yellow Dot Studios and Climate Basecamp teamed up to bring climate knowledge to the masses on the streets of New York for #climateweekNYC. Thanks to all who supported, showed up, and helped us serve up this horrifying, delicious, informative, plant-based hilarity: Rainn Wilson, Susan Sarandon, David Costabile, Chris Gethard, Vegan On The Fly, Tony's Chocolonely, Liquid Death, Studio 181. #communication #comedy #stunt #climatecommunication
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It's the end of October - but Summer Is Coming. Keep spreading the truth, and demanding that the lords and ladies in our governments take action to protect the people from the Houses of Big Oil!
Financial Activist at Fund Your Mother, Climate Reality Leader, Jack Of All Trades 🃏 Instigator of TEDxStockholm & Kids Hack Day. Born at 348 ppm
Adam McKay, director of Don't Look Up and founder of Yellow Dot Studios is my hero. I mean, just watch this video. And I promise you absolutely don't have to be a Game of Thrones fan to like it. Pure brilliance!
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Storytelling can have a powerful impact on perceptions and attitudes - and our friends at Rare have the recipts. Great summary of the research they presented yesterday:
Brand leader activating audiences for impact through strategy and story, now focused on climate. Advisor: End Well Foundation, ex-INFORUM at Commonwealth Club
Takeaways from #ClimateWeekNYC on how entertainment inspires climate action 🎬🌍, with research shared by Rare Entertainment Lab: Put more climate storylines in entertainment! It works to shift social norms. Deeper dive: - Even brief moments of sustainable behavior on screen can significantly shift audience perceptions and norms. In "And Just Like That," a quick plant-based meal order boosted people's perceptions that trendsetters are currently reducing meat, that they're going to be reducing meat in the future, and crucially, they think that other people should reduce meat now. Social norms are highly predictive of people adopting behavior, which should give us a lot of hope. - Unscripted TV shows like "Recipe for Disaster" increased viewers' confidence in their ability to prepare plant-based meals (which is crucial for translating awareness into action) and strengthened the connection between meat reduction and climate action. - Explicit climate storytelling in shows like "Madam Secretary" increased the odds of viewers self-identifying as single-issue climate voters by 3 times immediately after viewing, and this effect remained 2 times higher than baseline even 15 days later. Given that only 3% of voters currently consider climate as their top issue, this shift is substantial. - Allegorical climate stories like "Don't Look Up" were most effective when paired with supplementary content connecting the film to real-world climate issues. Specifically, a PSA from Leonardo DiCaprio connecting the allegory to the larger meaning, and his real life work in climate. - Climate PSAs from directors and talent are the next big thing in connecting the piece of entertainment to audience attitude change! We also heard this from Kimberly Burnick At Universal. - Impact producers play a crucial role in maximizing a film's potential to drive change by creating opportunities for audience engagement beyond viewing—like engaging policymakers or creating audience action toolkits. The research overwhelmingly shows that entertainment has diverse and powerful ways to inspire climate action. Whether through brief moments, dedicated storylines, or allegorical narratives, storytelling can shift norms, boost confidence, and motivate viewers to take action on climate change. Absolutely loved hearing from Anirudh Tiwathia and Ellis Watamanuk. Kudos to the researchers, ESG leaders, and creators making this important work possible👏 #ClimateStorytelling #EntertainmentImpact #ClimateAction
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“The idea [for Yellow Dot] was to use real language, reintroduce emotion into the discussion, because, for any movement, emotions are going to have to be a part of it... And so it really started with those things, which all came back to the simple idea of laughter. That you can be angry, sad, anxious, so long as you can laugh – it means you’re processing it."
The Carbon Brief Interview: Adam McKay - Carbon Brief
https://www.carbonbrief.org
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It’s great to see so many studios and filmmakers coming together at #climateweeknyc and working to tell the most important story in the world. Because there’s no movies on a dead planet. (Or comedy shows and vegan hot dogs.) https://lnkd.in/geeNbXzr
Climate Week 2024: Inaugural Film Festival, Hollywood Summit & Adam McKay’s Vegan Hot Dog Truck Hit NYC
https://deadline.com