LaunchSquad

We’ve entered our meat stick era and client Chomps has us hungry for more. As they gear up for a big 2025, co-founders Pete Maldonado and Rashid Ali spoke with Axios and Modern Retail about their growing dominance in snacking, overtaking Slim Jim and our obsession with protein. Listen and read more here ⤵: https://lnkd.in/dVffKWHh https://lnkd.in/dQMu5icz

Earlier this month, our client Absolute Climate made a major move in the fight against climate change by introducing a new way to measure and quantify carbon credits. Partnering with Evident, a leading global registry, Absolute Climate is creating a universal standard for carbon credits, paving the way for a more transparent, accountable carbon market and ensuring climate commitments lead to meaningful impact. Read more here: https://lnkd.in/gDGSq-yq

This week, we discuss how tech leaders can craft announcements that resonate—whether they make headlines or shine on their own platforms.

Thanks to Elijah Zarlin and Yellow Dot Studios for the conversation on their radical (and radically funny) approach to climate messaging. Click the link to read more about their work with some of the biggest names in comedy and entertainment to engage audiences, advocate for change, and fight misinformation in the latest issue of The Cooler. https://lnkd.in/eWiarZrH

This week in The Prompt, we’re diving into Gartner’s AI Hype Cycle and how it impacts your own messaging efforts. 

A logistics revolution is well underway. Every link in the supply chain is being reimagined—from how goods are made, moved, stored, and delivered. At LaunchSquad, we’re proud to be at the center of this transformation, shaping and spreading the stories of the bold innovators leading the charge. Congratulations to Uber Freight and Gatik for earning spots on the FreightWaves FreightTech 25 list! This list is a gold standard for recognizing innovation in the logistics and supply chain industry, and we’re honored to work with these industry disruptors as they reshape what’s possible.

Congratulations to our incredible clients Climeworks and STAX Engineering for being named to Fast Company's prestigious Next Big Things in Tech list 🎉 This list celebrates those who are shaping our future through groundbreaking innovation — and these two inspiring clients are prime examples: 🌍 Climeworks’ new Generation 3 direct air capture reduces carbon removal costs, making the tech more feasible to scale and meet climate goals 🚢 STAX Engineering’s proprietary exhaust capture system reduces harmful emissions from container vessels and auto carriers to make shipping greener Check out the full list (link in the comments) to see the future in action! ➡️ #innovation #technology #climateaction

The Prompt is LaunchSquad's new, biweekly newsletter with helpful advice and insights on storytelling and PR for founders looking to stand out in the current AI landscape. Subscribe to stay in the loop.

Big news! LaunchSquad has acquired boutique content marketing agency Megawatt, expanding our client base, capabilities and expertise in technical content strategy, distribution, and production. Welcome Megawatt!   Founded by former LaunchSquadder Meg Scarborough, Megawatt has an incredible reputation for crafting high-quality content programs for B2B companies across cybersecurity, deep tech, climate, and other complex B2B industries.   This is a very happy reunion. Meg spent four years at the Squad before building her own team and agency, and we’re thrilled to bring the band back together. The Megawatt team will join forces with our content and creative team, led by our senior vice president Maeghan Ouimet. Congrats Meg and team! Excited for the journey ahead. Read more at the link in the comments. #contentmarketing #creative #b2b

We aim to work with people and companies who make a positive, real and lasting difference in the world. We are proud to have six clients included in TIME’s Best Inventions of 2024 list! #TIMEBestInventions Congrats to these organizations, who are completely reimagining and improving: → the way performance running shoes are made 👟 @On  → how we reduce major PFAS pollutants in groundwater🚰 @REGENESIS Remediation Solutions → adding more space to our homes – without the hassle 🏘 @Samara → waste reduction by streamlining our herb supply chain with vertical greenhouse tech 🌿 @Eden Green Technology → bringing AI to the enterprise via a business-centric large language model 💻 @Cohere  → and our ability to capture aerial footage with palm-sized drones 📷 @DJI Drop us a comment if you’ve used any of these products / services yet — and if not, check them out here: https://lnkd.in/ekZTJCpd