Locality

Thank you, EMARKETER! Locality's Local Lift™ study proves that advertising strategies locally targeting audiences with localized video ads yields impactful connections with viewers - leading to consumer action and a "lift" in ROI for both national and regional brands. Download the report here >> https://bit.ly/3V1DFEz

So excited to see Ad Age highlight the amazing work of Justin Tolley, second place winner in our AI advertising contest we hosted this summer with Curious Refuge. And, of course, thanks to our partners at Locality who helped get this ad in front of the right ShopRite shoppers in participating zip codes. https://lnkd.in/dXEBtiiC

One-size-fits-all advertising is out. Localized relevance is in. As Locality wraps up its six-part MediaPost blog series, the final article—“Localized Advertising: Why It’s the People’s Choice”—dives into the results of Locality’s Local Lift™ study and the power of local video ads to create brand trust and drive action among consumers. "The ability to guarantee a more authentic relationship with consumers is more valuable than ever," says Shalyn O'Malley, Locality’s SVP of Marketing. Jennifer Musil of The Harris Poll adds: "Viewers are inundated with messaging, so the trick for advertisers is meaningful localization—finding true connection points with the community." Discover the key insights driving the future of local advertising and create your roadmap to success. >> https://bit.ly/3Bl6Ko4  #WeAreLocality #LocalAdvertising #LocalImpact #ConsumerTrust #MediaPost #Streaming #Broadcast #AdvertisingStrategies #AdTech #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy

Great (local) expectations.    Localized video ad messaging isn’t optional, it’s expected. In The Local Lift, Locality’s new consumer research study with The Harris Poll, we learned:    • 71% of Americans expect video ads to be localized with messaging and imagery reflecting the people, places, or nuances of their local community.  • Gen Z and younger Millennial viewers age 18-34 are driving this trend as the local expectation rises to 81% among this key audience segment.    Localization goes beyond relevance—it creates trust, builds community, and drives measurable action.    Learn more about the power of local video advertising in The Local Lift >> https://bit.ly/3V1DFEz    #WeAreLocality #TheLocalLift #ConsumerResearch #TheHarrisPoll #LocalAdvertising #VideoMarketing #ConsumerTrust #AdTech #StreamingTV #CTV #BroadcastTV #Innovation

Locality is proud to see our consumer research study, The Local Lift, conducted in partnership with The Harris Poll, featured in EMARKETER’s latest article: 'Consumers Like Locally Targeted Ad Messaging.' The Local Lift underscores why investing in localized video advertising matters. Discover why 68% of Americans believe that local messaging from national brands makes video ads more relevant, builds trust, demonstrates a commitment to supporting local communities, and increases purchase intent. Download The Local Lift report now >> https://bit.ly/3VAlx51 #WeAreLocality #TheLocalLift #TheHarrisPoll #Streaming #Broadcast #AdTech #MarketingStrategy #ResearchStudy #LocalBusiness #AdTrends #Localization #Geotargeting #LocalAdvertisingMadeEasy

Locality is thrilled to welcome Brian Morse as VP of Collective! Under Brian’s leadership, Collective will combine local broadcast expertise with data-driven capabilities to deliver targeted, measurable buying solutions for seamless cross-platform advertising across streaming and broadcast video. For advertisers, Collective: • Expands reach through more inventory partners in key local markets • Enhances precision with data-driven targeting and performance measurement • Streamlines efficiency with focused messaging in optimal local markets to reduce waste from national TV campaigns For local broadcast stations, Collective: • Unlocks new revenue from national and digital-only advertisers • Upgrades the value of local broadcast with a data-driven approach across the buying process "Brian's extensive knowledge of the advanced TV marketplace positions him to drive strategic activations in local TV, helping national clients leverage all video opportunities across broadcast and streaming for their comprehensive local ad buys," said Ann Pero Hailer, President of Broadcast. Locality is redefining the future of local TV advertising—one innovative solution at a time. Read more about Brian’s vision and the future of Collective here >> https://bit.ly/4iKQ36n #WeAreLocality #Broadcast #Innovation #Collective #MediaSolutions #AdTech #LeadershipSpotlight #LocalTVAdvertising #CrossPlatformMedia #DataDrivenMarketing

What is the key to successful local cross-platform ad solutions? Collaboration and adoption of advanced technologies between broadcasters, advertisers, and tech providers to integrate local broadcast TV with streaming, digital, and mobile platforms. Check out TVNewsCheck's latest article, 'Collaboration Is Key To Successful Cross-Platform Local Ad Solutions,' recapping their 'Working Lunch', webinar featuring Ann Pero Hailer, Locality's president of broadcast, Becky Meyer of Gray Television Group, Inc., and Rob Bochicchio of Centriply and Tango Media Systems. In 2025, local broadcasters must proactively expand opportunities for advertisers. This includes forging partnerships to optimize cross-platform ad strategies, such as Locality's Reach+ solution, and using audience data to maximize reach and engagement. By fostering collaboration and prioritizing data-driven ad solutions, broadcasters can maintain a stronghold in the advertising ecosystem, improve advertising brands' ROI, while adapting to changing market demands. #WeAreLocality #AdRevenue #RevenueStrategies #LocalVideo #Broadcast #Streaming #AdTech #AdvertisingInsights #MarketingInnovation #MediaBuying #2025Trends #Webinar #ReachPlus #LocalAdvertisingMadeEasy

Leading Local: Evolving, Elevating, Excelling. At the end of November, Locality brought together team members from across the country for our annual Sales Summit in New York City! Over two days of collaborative discussions, breakout sessions, and a little friendly competition at Bowlero Times Square, we set the stage for an incredible 2025. From innovative strategies to meaningful connections, this year’s summit was all about driving growth and shaping the future of local video advertising. Here’s to continuing to evolve, elevate, and excel—together. Looking for local advertising solutions? Connect with a Locality expert today >> https://bit.ly/3Uulo1Q Photos include (by order of appearance): Ann Pero Hailer, Keith Kazerman, Steven DeMain, Mica Hansen, Jennifer Musil (The Harris Poll), Shalyn O'Malley, David Soranno, Joe Fairchild, Jeremy Fass, Lauren Kantro, Andrew Wells, Kate Tyrrell, Lauren Albin, Amanda Hill, Anthony J. Greene, Jay Goldstein, Erik Rankin, Robin Wong, Tara Smith, Holly Lindvall, John J. Sommese, Jessica King, Cris Marchignoli, Katie Cooke, Ashleigh Christmann, Andy Castin, Ray Karczewski #WeAreLocality #LeadingLocal #SalesSummit #Strategy #AdTech #Streaming #Broadcast #CTV #Collaboration #Innovation #LifeAtLocality #DreamTeam

Catch Ann Pero Hailer, President of Broadcast at Locality, alongside top experts from Gray Media Television and Centriply, in TVNewsCheck's Working Lunch webinar: "Optimizing Multiplatform Advertising in a Non-Political Year." 🎥 Watch the webinar on-demand now: https://bit.ly/4giUfI6 "Agencies and advertisers have a lot of optionality. Smart sellers are responding with solutions that are cross-platform and exploring all the ways audiences engage with content,” says Hailer. Dive into actionable strategies for 2025 as broadcasters redefine local video advertising opportunities across platforms. #WeAreLocality #AdRevenue #RevenueStrategies #LocalVideo #Broadcast #Streaming #AdTech #AdvertisingInsights #MarketingInnovation #MediaBuying #2025Trends #Webinar #LocalAdvertisingMadeEasy

Wrapping up our Cause Marketing #BISummit hosted by The Starbucks Foundation in partnership with Big Brothers Big Sisters of America in New York was an inspiring and dynamic panel of experts! Featuring Mental Health Community Fund’s Lynne Fair Homrich, 100 Billion Meals Challenge’s Ed Martin, Darryl “DMC” McDaniels, and National Pasta Association’s Carl Zuanelli, this conversation, moderated by Locality’s Steven DeMain, explored the future of food and its potential to drive local and global impact. The panelists shared their unique perspectives on how food brands can leverage their influence to address both community health and sustainability challenges. 📢 SUBSCRIBE to our YouTube Channel to get all the highlights, exclusive interviews, and latest insights! 🎥 https://lnkd.in/g_sTV57 #Marketing #Innovation #MarketingInnovation #CauseMarketing #StarbucksFoundation #BBBSA #BigBrothersBigSisters #Starbucks #Cause #MentalHealthCommunityFund #100BillionMealsChallenge #DMC #NationalPastaAssociation #Locality #FutureofFood #LocalImpact #GlobalImpact